How to Monetize Your Coaching Business Without Having to Rely on 1:1 Clients

  How to Monetize Your Coaching Business Without Having to Rely on 1:1 Clients

In this week’s episode I talk about how you can monetize your Coaching Business without having to rely on 1:1 clients. Let’s dig into the highlights!

You don’t have to have heaps of offerings and programs

I’m all about keeping things simple. I suggest taking all your ideas and ways to make money, and put them all together into one amazing flagship program that you are known for and can sell with confidence.

Try this exercise:

  1. Know your end goal and bigger picture, for example ‘help coaches grow and scale their coaching business’

  2. Write down everything you can teach people [EVERYTHING… even if someone else is doing it]

  3. Categorize all the things you wrote in the previous step and categorize these into ‘modules’

  4. Create this into a flagship program

This way, as you continue to grow, and have more creative ideas, you can see if it aligns with your flagship program, and if it does you can simply add this to your flagship program and continue to provide value to your clients/students.

By having this one big ‘full box’ of everything they need, you are able to price it higher, which means you will need to sell less to be able to reach your financial goals.

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com.

How Often Should I Post to Instagram?

  How Often Should I Post to Instagram?

In this week’s Ask Lindsay episode, I share my thoughts on the question ‘How often should I post to Instagram?’ Let’s dig into the highlights:

My normal posting schedule [2.46]

My new schedule I tested [2.57]

My current posting statistics [3.17]

The amount I recommend [4.01]

The reasons I feel some times don’t work [4.50]

The consistent time and amount that works for my account [5.20]

The posts that have higher engagement [5.47]

Consistency matters more than the amount of posts [7.30]

Instagram stories and how to use them [7.56]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com.

How to Make Your Coaching Business Stand Out

 How to Make Your Coaching Business Stand Out

In today’s 5 minute episode, I am going to give you tips for how to make your Coaching Business stand out. Let’s dig into the highlights!

Don’t play the comparison game. When we start talking to ourselves and saying we won’t be able to stand out, it doesn’t support us. We need to start believing that we have something that no one else can bring, because it is true [3.00]

The reason successful coaches are able to stand out is because they are 100% genuine and 100% themselves. When people do their own thing, it grabs attention [5.00]

The two common factors that successful coaches have in common: positive mindset and confidence [6.19]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com.

How to Get Confident In Your Offerings

 How to Get Confident In Your Offerings

Today’s episode will help you get confident in the offerings you have for your dream clients. Let’s dig into the highlights!

Build your list

Begin list building prior to selling. This will enable you to have a quality list of people that are interested in your offerings and how you can help them. Don’t worry about the numbers, just have people on your list that are likely to buy from you. This will help you have confidence in what you have to offer.

Don’t compare your offerings to others

Don’t put negativity onto your offerings, as this will block your creativity. I have found that this exercise is really helpful:

Picture your ideal client/student and go to your favorite place (e.g. coffee shop) and as you are there you are just sitting and listening to that client about their life… what they are struggling with, what they are going through, the things they have tried that hasn’t worked, some things that have worked … just listen and write down what you heard and then write down the things you really want to share with her/him when they are finished talking. Now, once they have finished talking, reply to that client with one thing they can do right now that will help her/him to have a win. That should be your offering or freebie. This is your confidence putting it out there. You don’t need to go and research on google what you can give potential clients, allow yourself to go through this exercise and it will come much easier to you.

How will your dream clients best consume content

For a while I tried creating video content and I didn’t enjoy it. I was comparing myself with other people and how they were running their business. I had to adjust the delivery of the content because it wasn’t aligning with me or with my clients. When people come to me asking what type of content they should create, I always ask what they enjoy doing.

Present your offerings with confidence

Set up your freebie, your 1:1 program and/or coaching program to be aligned with you, your branding and your messaging. If you design it and create it in a well presented way, it will increase your confidence.

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com.

Is it a Good Idea to Launch your Program During the Holidays?

 Is it a Good Idea to Launch your Program During the Holidays?

In this ask Lindsay episode I share my thoughts on the question “Is is a good idea to launch you program during the holidays?” Let’s dig into the highlights:

Give it a try because it depends on your business. [2.22]

Run your business on what you think, rather than what others have told you. [3.02]

My experience of launching. [4.40]

Don’t try to create the program before selling it. [5.03]

Don’t wait for the ‘perfect time.’ [7.50]

It is more important that you feel ready, rather than if you think your audience is ready. Do what you feel aligned to do. [9.10]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com.

How to Host Successful 1:1 Sessions

 How to Host Successful 1:1 Sessions

This short episode is my thoughts on how to host successful 1:1 sessions

Here are the highlights:

What to do before the call [2.22]

Creating an application for the call [3.50]

What to do when they don’t seem like your ideal client [5.00]

What I talk about in my discovery calls [5.40]

What to do when they seem uncertain on the call [8.15]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

10 Tips for Launching Your Group Program

 10 Tips for Launching Your Group Program

This episode aims to provide tips for your next or first group coaching program launch. Let’s dive into the highlights!

Group programs are easier to scale and it’s easier to make a greater difference as you can impact more people.

Work backwards

What is your end goal? For example ‘launch SOCA’. Then move to the next details; e.g. when will you launch, how will you launch, and how will you make this program happen. My favorite ways to launch include: 5 day FREE challenge in the lead up to the launch and a webinar. Choose what works for you and have a try of a few different method to see what works best.

Plan your launch out at least a month ahead

If it is your first launch, or you take longer to do tech set-ups, consider going two months out. The best launches come from preparation and breathing room.

Document everything you do

Write it on paper or create a workflow in Asana. You will also be able to go back for future launches to see what worked and what didn’t. This will also help make sure you don’t miss anything.

Do all the tech stuff before the creative process

By doing this you are able to reduce the tasks that’ aren’t done yet’ and your creativity can flow much better. Even if it is just the backbone tasks. E.g. create the set up of the email automation > write the email > add the content to the emails that have been set up. Remember that you don’t have to do everything at once.

Do not create your course before your launch

Do you want to create a program that you are unsure of if people will buy? By launching your course first this will give you motivation to create the content. You can create the module titles, but not the actual content.

Check in with yourself

Allow yourself to feel deserving of the results you can achieve. Your job is to make your potential clients believe that you can help them. If you feel uncertain, so will they.

Embrace the nerves and transform it into something positive

It is so amazing that we are able to serve the people that show up to learn from us. Why would you create a negative ending to something that hasn’t happened yet?

Know how your dream students want to learn and have success

For example, I use to get frustrated in programs that were video heavy as I wasn’t able to finish the programs, so I made my course into bite-size workbooks with step by step exercises to get the results they are craving

Don’t discount a small list

You don’t need thousands of people to launch your program, you just need people who are interested. Warm up the people you do have on your list to gain information to see if people are interested.

Celebrate

You don’t have to do anything gigantic. Just do something different. Don’t ever discount your launch if you didn’t reach your goal… take it as the clients you do have are there for a reason and that is something to celebrate.

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com.

What are Your Best Discovery Call Tips?

 What are Your Best Discovery Call Tips?

This is an ‘ask Lindsay’ episode and I am sharing my thoughts on the question, “What’s the best tip you have for discovery calls?”

  • Let’s dig into the highlights!

  • Think about a time you said, “yes!” to an investment. What happened, that helped you say, “yes?” [2.30]

  • Relate to their story; their struggles, and their pain points [3.30]

  • Show them that there is a way to overcome what they are going through and show them how you can help them overcome through the strategies you have learned [4.00]

  • Help overcome objections they may have. For example, money is always a hurdle for them to overcome so you could over a 12 month payment plan [4.45]

  • Treat them like you would treat your best friend asking for help [8.10]

  • People are on a discovery call because they want to learn and are interested in finding out more about how you can help them [8.15]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients Facebook community by going to dreamclientcommunity.com.

Favorite Apps for Business

Favorite Apps for Business

Today’s episode is me sharing my favorite apps for business! Let’s dig into the highlights:

  • Asana for project management, client communication and workflows [2.10]

  • Google Suite [3.18]

  • SetMore for client meeting scheduling [4.18]

  • Later for Instagram scheduling [4.52]

  • LastPass for sharing passwords [5.00]

  • Zoom for client calls and group call [5.10]

  • Storeo to cut up Instagram stories [5.20]

  • Canva for graphics, I mainly use the desktop version though [5.40]

  • Color Story for filters and editing [5.44]

  • Voxer for communication [6.12]

  • Unfold for designing Instagram stories [6.14]

  • Teachable for course check in [6.27]

  • Dropbox for client call recordings storage [6.35]

  • Whatsapp for communication [6.40]

  • Facebook Ads Manager [6.45]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com.

How to Plan Out the Next 30 Days Simply and Effectively

How to Plan Out the Next 30 Days Simply and Effectively

Today’s episode is all about how to plan out the next 30 days simply and effectively. Let’s dig into the highlights…

Don’t stress out

Sometimes planning can feel intimidating. The furthest I have ever planned ahead was when I was pregnant… other than that I am pretty easy with myself and do my best to plan out 30 days ahead.

Be able to let go of control

It’s important to be able to shift with your business depending on where you are at. I have big visions for next year, however I haven’t planned out the content for that far ahead.

Find a way that suits you + write it down

When I plan, I usually look at each quarter. For example, if I want to launch SOCA in December… I have to have a look at how many VIP’s I have, and if I feel aligned with that. Then I will follow the below steps

Step 1: brain dump everything onto a list of what you need for that quarter

Step 2: I will go into Asana and schedule the list items I have written down [with due dates]

Step 3: I will review the tasks on my calendar and be gracious with my time. I may rearrange tasks to allow me more time for certain things.

Step 4: I will create content accordingly to my Q4 goals. Listen to my last podcast episode for how I plan social media

Start with the end in mind

Planning is much more effective when we take the end goal that is in our mind and plan according to that, rather than just starting at the beginning.

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

Do you Plan Out Your Social Media?

Do you Plan Out Your Social Media?

In this episode of ‘Ask Lindsay,’ I’m answering the question: Do you plan out your social media ahead of time?

Let’s dig into the highlights:

my story and what my scheduling looks like. At the moment I have 2 weeks scheduled for 2 posts a day [2.20]

How I plan for different platforms - Facebook, Twitter, Instagram [3.20]

The platform I use and a sneak peak into my workflow and strategy [4.00]

The benefits of scheduling [7.10]

Create a library of content as you go or when a thought comes to you so that when it comes time to schedule you don’t face writers block [7.35]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

Is Blogging Dead?

Is Blogging Dead?

I’m approaching this bold question in today’s short podcast episode. Let’s dig into the highlights:

  • My journey [2.05]

  • Personally, in the space I am in, I found people were promoting podcasts they were listening to rather than a blog they were reading [4.35]

  • Consider what you are passionate about and how you like to deliver content. Brainstorm a way you can provide value to your audience in a way that isn’t draining for you. If blogging is working for you, keep doing it… if not, maybe it’s time to pivot. [6.15]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

How to Give Value to Your Audience

How to Give Value to Your Audience

This episode is all about how to give value to your audience. Take notes and let’s dig into the highlights!

Know their pain points

Write down all the pain points your ideal clients would be experiencing. Often they will be pain points you have experienced previously.

Give them something that can address a pain point they have

Whether it’s a freebie in a blog post or a freebie mentioned in a podcast… this freebie should enable them to easily implement a quick tip or something that can help solve that pain point and enable them to feel like they have achieved something.

For example; when I first started I wanted to know the tools people were using for their business; so I created a freebie that lists the tools I use to run my business so I can help address a pain point I once had.

Be consistent on social media

Live videos and Instagram stories are a great way to show up for people in a way that they can see and hear you. By speaking to them directly you are able to create connection. People have so many things to read today, so by going above just the standard Instagram caption; you are able to connect deeper to potential clients.

Create a Facebook group

What’s the most valuable thing you can give to your audience to grow your know, like and trust factor? People can relate to the before and you are their after. I decided to create a Facebook group that was something I wanted to be apart of. I didn’t want it to be a place where I just scheduled out posts like I’ve seen in other groups. By having a Facebook group you are able to host a space for your dream clients and provide them with as much value as possible.

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

How Do You Price Your VIP Program?

How Do You Price Your VIP Program?

Today’s question for this episode comes from Emma: “How do you price your VIP program? I seem to get hung up on this, I don’t want to charge too much and scare people away but on the other hand I know I still need to value my time.”

Here’s my thoughts! Let’s dig into the highlights

  • Say your price out-loud with confidence. Do this each quarter to see if you need to change your pricing [2.30]

  • Consider how much you need to charge to accommodate for the amount of clients you can take on. [3.44]

  • I suggest not to go lower than $2000 for a VIP experience [4.10]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

Have a question for the show? Click here to send it through for a chance to be featured

Things You Need On Your Website So You Can Book Clients

Things You Need On Your Website So You Can Book Clients

If you're feeling really overwhelmed with what you actually need on your website, listen to this 5 minute episode!

These tips will help you create a website that leads your dream clients into a great experience! Let’s dig into the highlights:

  • Simplicity [2.21]

  • Work with me page [2.44]

  • Free samples [3.45]

  • Content [3.33]

  • One signature program you can launch a few times a year [4.02]

  • A way to connect with you [5.35]

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

Let Your Success Happen Organically

Let Your Success Happen Organically

If you're feeling really overwhelmed with how fast your business is growing, take a listen to this episode!

These steps will help your business grow, guaranteed. No money necessary! Let’s dig into the highlights:

Don't skip the important things

Having the important things such as website, niche, social media platforms, products/packages are foundational to our business. Often we want to skip these aspects so we can work with clients, however by doing this we aren’t prepared to work with dream clients if we skip these foundational tasks. When you are just starting, don’t look at the numbers, just get it set up.

Don't compare yourself

You can get inspiration from others, but don’t compare yourself and knock yourself down. Your business should feel like you and not someone else’s. Your schedule should suit your lifestyle not someone else’s. We are often so hard on ourselves and look for validation in comparison. Instead of comparison being a negative thing, turn it to a positive. For example, if you are jealous of another coach, turn it into a positive phrase such as, “that’s so awesome that she charges that much, I can’t wait to get to that point in my business.”

Stay focused

It can be so hard not to have a billion tabs open in your computer. Imagine how much more focused we could be if we had a system where we work on particular tasks on our business. By creating theme days we can reduce the overwhelm and instead focus more strictly on one task. Instead of having a giant task list in your day, spread it out throughout the week. I also find that focus music from Youtube is helpful for me to get into a focused mindset.

Choose someone you look up to and want to learn from

Everyone has different methods of teaching and I find that when people invest in multiple sources for education, it is difficult to focus and gain clarity. I suggest choosing one role model that you admire and look up to and choose to just learn from them. Content overload won’t serve your success.

Don't be your own worst enemy/boss

Are you finding yourself overwhelmed, stressed out and resenting your business? Take a look at how you are spending your time. Are you working too much? Take a step back and take some time off to gain a better perspective and fresh brain. Is what you are doing aligned with your vision? If something isn’t working eliminate it or adjust it.

Be the CEO you want to be NOW

Don’t put things off until you feel you have “deserved” it. If you feel called to have a brand photo shoot, go do it, you don’t have to wait. How will you up level yourself and what can you do differently to make your brain feel refreshed from something new and different. How can you be the best boss to yourself? This will help create the reality of what you are dreaming of now. Some examples of treating yourself may include: treating yourself to something special after a new launch like taking a nap, buying a new desk, or buying a present for yourself.



Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

Are You Good Enough to Call Yourself a Coach?

Are You Good Enough to Call Yourself a Coach?

Do you sometimes suffer from imposter syndrome and find yourself asking questions like, “Who am I to coach others? Who am I to even call myself a coach?” I know exactly how this feels and I want to talk you through this, so I can give you the confidence and clarity you need to go out and serve the people you feel called to serve! Here are the highlights:

Own it

Change your profile right now to say you’re a coach and what type of coach you are. If you struggle to think of what you’re niche is, here are some questions to help:

-What could you talk about for hours?

-What do people ask you advice for?

If you doubt yourself, so will your clients

No one will ever believe you can help them if you don’t believe you can help them. Change your mindset to think “This is going to be the best call ever and I’m going to help them get to where they want to be.”

The creation process takes time. Don’t let doubt rule your decisions. Look ahead. Don’t waste your time playing the comparison game.

Play on your strengths

For example, one of my students is a novel writing coach, and I could never do that. I’m going to use my skills, experience and history to take people on a journey that I can take them on. You have something in you that this world needs and by playing to your strengths you will be able to build a strong business.

Let’s take your negative thoughts, put them in a bubble, pop it and move on

Don’t compare your beginning to someone else’s middle.

You have amazing gifts, someone is waiting for you specific help and there will never be too many coaches in the world.

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

How to Create Irresistible Coaching Packages

How to Create Irresistible Coaching Packages

Today's episode is all about how you can simply create an irresistible coaching package that your dream clients will line up to work with you!

I talk about this topic a lot in my group coaching program Stand Out Coaching Academy. I want to give you practical tips you can implement now to help you create irresistible coaching packages.

1-on-1 coaching packages should be customized to tailor to the needs of your client. Here are the highlights, let’s dive in!

Tailor it to the individual

Picture yourself at the end of a bridge and your dream client at the other end. Your coaching package should be you going back and helping them get to where they want to be. You are in it with them. VIP programs are high touch and intense because of the tailored support the package should provide. Unlike a group coaching program, a VIP coaching package should be customized and tailored to the client.

Create an irresistible sales page

Have a proper sales page. The sales page should enable clients to resonate with you. It should go deeper into letting potential clients know that you have been there, letting clients know you can address what they are desiring and making the page as if it is all the thoughts of your ideal client on one page. As you write your sales page picture one dream client and write it directly to them. Need an example? Here is mine.

If you want extra help on this I am giving a 75% discount for the Sales Page anatomy product which you can repeat over and over again. Use discount PODCAST

Empathy matters

It is so important that we come with the mindset to serve and inspire. We need to do our best to make them believe we can help them. Our job is to relate to them so they know that we have been in their position and it is possible for them to get to where they want to go. Your package should be a helping hand that enables them to get from where they are to where they want to be. When they believe you, they will build belief in themselves and then they will believe in the leap of investing

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com

How to Market Your Coaching Business Without Spending Money on Ads!

How to Market Your Coaching Business Without Spending Money on Ads!
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Did you know you don't have to spend a ton of money on ads to grow your business?

On this episode I'm going to share with you my favorite ways to market my business organically (aka for free!). These are strategies that I use in my business right now and what I teach my students and clients, so you're in for a real treat! Here are the highlights:

Optimize your website to grow your list

You are more advanced than your ideal client. As you design your website, think about it from a client perspective. It’s important that we take our site visitors on a journey and do our best to turn them into subscribers. A few challenges and tips to help you: have an announcement bar at the top of your website (I use Squarespace as my website host), have a bold statement that speaks directly to your ideal client, have at least three call to action buttons before your client as to scroll all the way to the bottom of your homepage and have a navigation bar that uses words which are easy to understand.

Community

The internet is a big space. In this day and age we are lacking community and if we are not directed toward a small community like a Facebook group rather than an Instagram post we can feel lost. Starting a Facebook group was key in my business and I treat it like a ‘home.’ I don’t have scheduled posts, I have valued friendships and community that enables me to show up when I can and give as much value to my group. Interested in joining? I’d love to invite you over to my Facebook group so you can see an example of how I use Facebook groups for my business

Provide value

Two key ways you can provide value: blogging and podcasting. Start thinking about the way your audience likes to consume the value you can offer, and also the way that you enjoy creating valuable content. If something isn’t working, you can always change it up. Allow people to trust you with the valuable content you can provide them.

Pinterest

Pinterest can increase your monthly views and increase traffic to your website. Pinterest can also help you generate ideas and inspiration for creating valuable content for your ideal clients. Having an optimized business account will help guide your ideal clients into the next step of the client journey. Need an example? Browse through my Pinterest account for an example of how to optimize your account. I use tailwind as a way of putting this Pinterest on automation

Instagram

There are some small and easy tweaks you can make to your account to optimize it as much as possible to increase your traffic. For example your URL, Instagram bio account and Instagram name. Here is my account if you need some inspiration. Beyond that you can start thinking about ways to put a call to action in your posts and foster community by replying to the comments on your post. Be consistent in your Instagram stories to invite people into your life and allow people to have a sneak peak into your life and market what you do (for free!).

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com.

7 ways you can book your dream clients

In this episode I give you 7 ways you can book your dream clients.

Listen closely, take notes, and do one thing at a time!

7 ways you can book your dream clients

Let’s dig straight into this week’s podcast episode where I share 7 ways you can book your dream clients. These are ways I use myself and share with my clients… the only way to make these really work is take action and implement them, let’s do this! Here are the highlights:

Create freebies that draw in your dream clients

I have so many freebies that help build my list, however a lot of them actually don’t draw my dream client. If we have one ideal client on our mind all the time when we create our freebies, it will benefit them and therefore draw them to taking action. If you create curiosity with your freebies, it will make it easier to serve them through your paid offerings.

Be prepared to enroll your dream clients

Have everything ready for your client. From the welcome email, to the payment systems to the on-boarding workflow. When you have a system it can allow your dream client to feel welcomed and valued.

Create a community where your dream clients can be with you

At the beginning, I didn’t feel comfortable in Facebook groups, however now I understand just how powerful they are. In my facebook group it is like a group of friends and that is what it’s meant to be like, I would encourage you to create one for your own business.

Speak the language of your dream clients

Whether it’s your website, emails or social media channels, it’s important that people feel a connection to you, which leads into trusting you. We are here to change lives and empower others and the best way we can do this is let me know they are not alone.

Give a tonne of value all the time

You are never giving too much free information. You don’t have to hold back on generosity. The important thing to learn is that you are teaching people what they need to do and why they need to do it in your freebies, and then the ‘how’ is in your offerings.

Always make people feel like they are being taken care of

From the first day a dream client comes in contact with you, until the last day, they should feel like you are just as present. Your clients will go through times of stress and confusion, your job is to be their for them through that process. This may look like check ins or 1:1’s you can integrate into your programs.

Create a VIP program that they can’t say no to

For me, I would live on someone's sales page, until I was ready to take the step and book a discovery call with them. When you look at your sales page are you speaking their language? Can your ideal client identify and relate to what you’re saying? Here is an example of my sales page

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community by going to dreamclientcommunity.com