5 Mistakes I Made When I Started My Coaching Business
Today I'm sharing 5 mistakes that I made when I started my coaching business.
In this episode I share 5 mistakes I made when starting my coaching business. I am sharing these because I don’t want you to make them either! I don’t want these to hold you back, like they did for me, I want you to grow simply and strongly. Here are the episode highlights:
I wasn’t screening my discovery calls
For years, I gave people full access to my calendar… they got to choose what time and what day, I go more in depth with this in episode 1. As I continued my coaching business I also found that there are some people who admire you and they just want to talk to you to ‘pick your brain.’ So what do you when a potential client doesn’t seem like they are willing to invest? I don’t forget about them or delete their email, I serve them with some free resources I have in my business or options for next steps, and I find that as people are served in this way, later on down the track when they are ready to invest, to have a discovery call and become a client.
I didn’t have a well developed sales page
When I first started I didn’t even have a proper sales page to work with me 1:1 (woops!) It is so important to have a sales page that is more than a paragraph of information. It should reflect the care and attention you put into your dream clients.
I didn’t have boundaries around my calendar
If people want to work with you, they will find a way to fit into your schedule. Don’t fear that you will lose clients because of having boundaries, in fact I have found that creating boundaries around my time allows me to serve my clients and potential clients better.
I didn’t have an effective organic marketing strategy in place
I would schedule a blog post, hope that it would go viral and then everything will work (anyone else been there… or are currently there?!). Organic marketing is growing your list and following for free. It doesn’t matter how small or large your business is, an organic marketing strategy will save you big time!
I was trying to do #allthethings
I would always roll my eyes when people said I had to hire help. Then I started to find that there was so much value in hiring people and in return I got more time. I decided to create a list of everything I do in my business, large tasks and small tasks, and then I asked myself how much I liked doing that particular task and what my return would be if I hired someone else to do it. Remember: you can always make more money, you can’t make more time.
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