What's Working in My Coaching Business Right Now (Real Numbers and Strategy)
Let's talk about November.
I had 482 sales this month, 303 of those were brand new customers, and I launched something brand new that's already outperforming everything I expected.
This was a really solid month. And honestly? One of the hardest months personally. But we're going to get into all of it.
What Worked
So let me break down the numbers first. 482 sales across all my offers in November. And out of those 482 sales, 303 were brand new customers. People who had never bought from me before.
That's over 60% new customer acquisition, which tells me my visibility and positioning are working.
Now, one of those offers was brand new. I launched something called the Client Success Hub this month, and it converted at 8.4% at cart.
Just for context - most low-ticket offers are thrilled if they hit 3 to 5 percent. So when I saw 8.4%, I knew I nailed the positioning. I knew the offer itself was solid.
It performed so well that I immediately built a brand new Meta ad campaign around it.
And here's where it gets interesting. Since the Andromeda update, everyone's been losing their minds about ads, right? I've listened to the gurus. I've done the trial and error. And you know what actually works?
Keeping it simple. The Lindsay way.
So this Client Success Hub ad campaign? It's converting at 4.7% right now, which is superior to industry standards for low-ticket offers. My ROAS has been sitting over 2.0 daily. And for a low-ticket offer? That's great.
While everyone else is out here overcomplicating their ad strategy, adding more and more creative, I'm keeping it straightforward. And it works just fine and dandy.
Inside My Offer Playbook
After the Client Success Hub converted that well, I had a few coaches reach out asking me what I did differently. What emails did I send? How did I structure the sales page? What was my strategy?
And I thought, you know what? Instead of explaining this over and over, I'm just going to package up the whole thing.
So I created something called Inside My Offer Playbook. It's literally my notebook. The exact emails I sent with the subject lines. The sales page template I used. The strategy behind why it all worked.
I'm selling it for 47 bucks. And honestly? If you're about to release a low-ticket offer and you're stuck on what to write or how to position it, just grab this and adapt it. You'll save yourself weeks of overthinking.
Plus there's a bonus - 100 subject lines and the psychology behind high open rates.
If you want it, head to this link.
What Didn't Work
So the Andromeda update brought out a lot of confusion. And I kept hearing from all the gurus that we need to keep making new creative, new creative, new creative.
And in the back of my mind I'm thinking - how is this sustainable?
Here's what I noticed. The more creative I had running, the less my ads were working. Even when I had my budget at a thousand dollars a day, I didn't see near the results I'm seeing now at a hundred dollars a day.
What didn't work? Listening to the gurus and overcomplicating everything.
What worked? Simplifying. Scaling back. And doing it the Lindsay way.
What's Next
So this next month, I'm going to keep running my ads to Dream Client Code and the Client Success Hub. Just doubling down on what's working.
I also plan on finally building out one of the three or four new courses I have sitting in my brain collecting dust. It's time to get one of those out into the world.
Building a Business During Hard Seasons
Look, November was hard. We lost my grandpa and we're still grieving.
But keeping a pulse on my business during those hard, hard days? It allowed me to step into a space that I could control. And it helped. Still is helping, so much.
Did I plan on doing a new offer this month of all months? No. But I did. And I'm so glad.
If you're in a season where things feel heavy, sometimes the best thing you can do is keep moving forward with what you can control. For me, that was my business. And it carried me through.