Hey! So today I want to break down something that worked really well for me recently.

I made $3,191 in 6 days with 4 emails.

No webinar. No complicated funnel. No 10-email sequence. Just 4 strategic emails sent over 6 days for a low-ticket offer launch.

And I want to walk you through exactly what I did because this is a framework you can use for any offer you're releasing.

Let's get into it.

The Setup

So first, some context. The offer was called the Client Success Hub - it's a $47 Google Sheets template that helps coaches stay organized with their clients.

I knew the offer was solid. I knew my audience needed it. I just needed to get it in front of them in a way that made sense.

And I didn't want to overcomplicate it.

So I decided: 4 emails over 6 days. Monday launch, Wednesday value email, Saturday urgency, Sunday final call.

Simple. Strategic. And honestly? It worked better than I expected.

Here's the breakdown.

Email 1 - Monday (Launch Day)

The first email went out on Monday. This was launch day.

Subject line: 📊 Stop scrambling before coaching calls

The goal of this email was simple: introduce the problem and show them the solution.

So I opened with something they'd recognize. I talked about scrambling 5 minutes before every coaching call. Notes scattered everywhere. Not remembering what you talked about last session. Looking unprepared even though you care deeply about your clients.

I made it really specific. Like, I mentioned having notes in random Google Docs titled "Client Notes Oct 2023" even though it's 2024. Because that's the kind of detail that makes people go "oh my god, that's me."

Then I pivoted. I said: the problem isn't that you're a bad coach. The problem is you don't have a system.

And then I introduced the Client Success Hub. What it does. Why it works. How it solves this exact problem.

I included the benefits - what changes when you use this. And I closed with a clear CTA and mentioned the bonus.

That's it. Problem → solution → CTA.

This email set the tone for the entire sequence. It got people thinking: "Yeah, I do need a system for this."

Email 2 - Wednesday (Value + Story)

The second email went out on Wednesday.

Subject line: 💡 The thing nobody tells you about client work

This one had a different job. I wasn't trying to sell here. I was trying to build value and deepen the problem.

So I told a story.

I walked through what I see happening with coaches who don't have a tracking system. Session 1 is amazing - everyone's energized, clear goals, solid action steps. Session 2, two weeks later, nobody remembers what they talked about. They spend the first 10 minutes reconstructing the last session instead of moving forward.

By session 3, momentum is gone. Sessions 4 through 12 are just kind of... maintaining. No breakthroughs. No real progress.

And the client leaves with a mediocre testimonial and the coach feels like they failed.

But here's the thing - it's not the coach's fault. It's the lack of a system.

Then I showed them what changes when you DO have a system. Clients stay engaged. Progress is visible. Results improve. Testimonials basically write themselves because the transformation is documented.

This email built value without being pushy. It made people realize: "Oh, this is actually a bigger problem than I thought."

And then I reminded them about the offer and the bonus deadline.

Email 3 - Friday (Urgency)

The third email went out on Friday.

**Subject line:** ⏰ Bonus expires Sunday night

This was the urgency email.

I opened by stating the deadline clearly: Sunday night at midnight, the bonus goes away.

And then I sold the bonus as much as the main offer.

I explained what the bonus was - The Impulse Buy Formula, my framework for creating low-ticket offers that convert and lead to high-ticket clients. I told them this bonus alone could help them create a new offer this week that makes them money.

Then I restated the full value stack. Here's what you're getting for $47: the Client Success Hub AND the Impulse Buy Formula. After Sunday? Just the Hub. No bonus.

I helped them self-qualify. I asked questions like: Do you have a system for tracking clients right now? Could you use a framework for creating low-ticket offers? Are you tired of feeling disorganized even though you're a great coach?

And I closed with a clear CTA.

This email created real urgency without feeling manipulative. The deadline was real. The bonus was valuable. And people responded.

Email 4 - Sunday Morning (Final Call)

The fourth email went out Sunday morning.

**Subject line:** 🚨 Last call (bonus ends tonight)

This one was short. Really short.

Just: "Tonight at midnight, the bonus disappears. If you want it, grab the Hub now.

That's it.

No long explanation. No restating everything. Just a clear, direct reminder.

This email caught the people who needed one last nudge. The people who were on the fence or forgot or needed that final push.

And it worked.

Why This Worked

So let's talk about why this sequence worked.

1. It was simple.

4 emails. Not 10. Not 15. Just 4 well-placed emails that each had a job to do.

2. Each email had a purpose.

Email 1: introduce the problem and solution.

Email 2: deepen the problem and build value.

Email 3: create urgency with the bonus deadline.

Email 4: final reminder.

Every email moved people closer to buying.

3. I didn't overcomplicate it.

No webinar. No challenge. No complicated funnel. Just emails that did their job.

4. The bonus created real urgency.

It wasn't a fake deadline. The bonus genuinely went away after Sunday. That made the urgency feel real because it WAS real.

5. I made the problem specific.

I didn't just say "coaches need to be organized." I painted a picture they could see themselves in. The scrambling before calls. The notes everywhere. The feeling of looking unprepared. Specificity sells.

Key Takeaways

If you're planning to release an offer soon, here's what I'd take from this:

Keep it simple. You don't need a massive email sequence. You need a strategic one.

Make each email earn its place. Every email should have a clear purpose. If it doesn't, cut it.

Get specific with the problem. Generic problems get ignored. Specific problems get people nodding along going "that's exactly me."

Use real urgency. Don't fake deadlines. If you're going to create urgency, make it real.

Test simple first. Before you build some elaborate funnel, try the simple version. You might be surprised how well it works.

What's Next

So if you want the exact emails I sent - the subject lines, the full copy, the sales page template, the strategy behind all of it - I packaged it up.

It's called Inside My Offer Playbook It's $47.

You get the complete email sequence, the sales page template that converted at 8.4%, the strategy behind why it all worked, plus a bonus: 100 subject lines and the psychology behind high open rates.

If you're releasing an offer and you're stuck on what to write or how to position it, grab the playbook. It'll save you weeks of overthinking.

👉 [Get Inside My Offer Playbook here]

$3,191 in 6 days with 4 simple emails.

Proof that you don't need to overcomplicate this stuff. You just need a system that works.