The $43 Offer That's Made Me Over $250,000 (5,700+ Sales)

Let's talk about the offer that changed everything in my business.

One offer. $43. Over 5,700 sales. More than $250,000 in revenue.

And that's not even counting the order bumps, the upsells, the downsells, or the high-ticket clients who started with this one product.

If I had to guess? This one offer has probably generated over $400,000 total in my business.

And here's the kicker: most of my high-ticket coaching clients? They started here.

So today I'm breaking down exactly what this offer is, why it works, how I created it, and what you can learn from it if you're trying to build a profitable coaching business.

Because here's what I know: you don't need 47 different offers. You need ONE offer that actually solves a real problem.

What the Offer Is

So let's start with what this offer actually is.

It's called The Dream Client Code. And it's my system for booking coaching clients without discovery calls.

I teach coaches how to create a paid audit - a Loom video where you review something for a potential client and give them a custom strategy. They pay you $47-$197 for this. And then the right clients naturally want to work with you at a higher level.

No pitching. No selling. No awkward discovery calls where you're trying to convince someone to hire you.

The offer is $43. It's a digital product. They get instant access.

Inside, they get the complete system: how to position the paid audit, how to price it, what to say in the Loom video, how to deliver it, and how it leads to high-ticket clients.

It's not theory. It's not mindset. It's a real strategy they can implement today.

And that's why it works.

Why $43 (Not $47 or $37)

Now you might be wondering - why $43?

Why not $47 like everyone else teaches? Or $37 to make it feel like a steal?

Here's the truth: $43 is strategic.

First, it's low enough that it's an impulse buy. Someone can see my Instagram post, click the link, and buy it without overthinking.

But it's high enough that they take it seriously. If something costs $7, you might buy it and never look at it. But $43? You're going to open it. You're going to use it.

Second, $43 stands out. When everyone else is doing $47 or $37, $43 makes people pause for a second. It's different. It's specific. It feels intentional.

And third - and this is important - $43 leaves room for order bumps and upsells without making the total feel too high.

When someone buys The Dream Client Code for $43, they might add the Client Success Hub for $47 as an order bump. Or they might get the Package Builder for $19.99 as an upsell.

Now they've spent $110 total. But it didn't FEEL like $110 because they made three separate decisions that all felt small.

That's the psychology of it.

What Makes It Convert

So why do over 5,700 people buy this offer?

Because it solves a real problem that coaches are desperate to solve.

Most coaches hate discovery calls. They feel salesy. They're time-consuming. And half the time, the person doesn't even show up.

But coaches don't know what else to do. So they keep doing discovery calls because that's what everyone teaches.

The Dream Client Codegives them a better way.

It's not just "here's some tips." It's a complete system they can implement immediately.

And here's what makes it different from most low-ticket offers out there:

It's actionable. You can finish it and know exactly what to do next. No fluff. No filler. Just the strategy.

It's specific. I'm not teaching them "how to book clients." I'm teaching them how to use paid audits to book clients without discovery calls. That's way more compelling.

It delivers a quick win. They can create their first paid audit offer in an afternoon. They can start booking clients this week. That's powerful.

It's not mindset. Look, I'm not anti-mindset. But coaches are drowning in mindset content. They need a real strategy they can use. That's what this gives them.

And here's the other thing: because it works, people talk about it.

I didn't manufacture virality. I just created something that actually helps people get results. And when people get results, they tell other people.

That's how you get 5,700 sales.

How It Books High-Ticket Clients

Now here's where this gets really interesting.

The Dream Client Code isn't just a $43 product that makes me $250,000.

It's the front door to my entire business.

Most of my high-ticket coaching clients? They started with The Dream Client Code

Here's how it works:

Someone buys The Dream Client Codefor $43. They go through it. They implement the paid audit strategy. They start booking clients.

And then they think: "Okay, this worked. What else does Lindsay have?"

Maybe they join Stand Out Coaching Academy. Maybe they buy Client Connection. Maybe they work with me one-on-one.

But it all starts with that $43 purchase.

Because here's what that $43 purchase does: it builds trust.

They see that I know what I'm talking about. They see that my strategies actually work. They see that I'm not just selling them theory - I'm giving them real tactics they can use.

So when I offer something at a higher price point, they don't hesitate. They already know I deliver.

That's the power of a low-ticket offer done right.

It's not just revenue. It's a trust-builder. It's a client-qualifier. It's the beginning of a relationship.

The Order Bumps and Upsells

Now let's talk about what happens after someone buys The Dream Client Code

Because remember - the $250,000 doesn't include the order bumps, upsells, and downsells.

When someone checks out with tThe Dream Client Code, they see an order bump: the Client Success Hub for $47.

The positioning is simple: "You're about to start booking clients with paid audits. Here's how to keep them organized so you don't drop the ball."

It's a natural next step. And a lot of people add it.

Then after they purchase, they hit an upsell page: the Package Builder for $19.99.

"You're booking clients. Now what are you selling them?"

Again, it's a natural progression. They just learned how to book clients. Now they need to know what to offer those clients.

And if they say no to the upsell? They get a downsell.

I don't overcomplicate this. I just make sure that every offer leads naturally to the next one.

And that's how a $43 offer turns into $110. Or $150. Or more.

Not because I'm tricking anyone. But because I'm genuinely helping them build their business one step at a time.

Why Strategy Beats Mindset

Here's something I want you to understand about why this offer works so well.

It's not a mindset course. It's not about your limiting beliefs or your money blocks or your fear of visibility.

It's a strategy.

And strategy is what coaches are actually desperate for.

Look, I get it. Mindset matters. I'm not saying it doesn't.

But coaches are drowning in mindset content. They can scroll Instagram for 10 minutes and see 47 posts about abundance and worthiness and believing in yourself.

What they can't find? A real, tactical strategy for booking clients that doesn't involve discovery calls.

That's what The Dream Client Code gives them.

And that's why 5,700+ people have bought it.

Because when you give someone a real strategy they can implement today, they don't need to "work on their mindset" first. They just need to take action.

And when they take action and it works? Their mindset shifts automatically.

That's the secret.

Stop selling mindset shifts. Start selling strategies that work.

What You Can Learn From This

So what can you take from this if you're building your own coaching business?

Here's what I'd want you to know:

1. You don't need a million offers.

I have multiple offers now. But the Dream Client Code is the foundation. It's the one that does the heavy lifting. You don't need to overwhelm yourself. You need ONE offer that works.

2. Low-ticket can be highly profitable.

$43 doesn't sound like much. But 5,700 sales? That's over $250,000. Don't sleep on low-ticket offers just because they're not $1,997.

3. Solve a real problem with a real strategy.

Not a mindset shift. Not a vague concept. A real, tactical solution to a problem your people are desperate to solve.

4. Make it the front door, not the end.

The Dream Client Code isn't just revenue. It's how people discover me, trust me, and eventually invest in my higher-ticket offers. That's the long game.

5. Let it lead naturally to the next thing.

Order bumps. Upsells. Downsells. Don't overcomplicate it. Just ask: "What's the next logical step for someone who just bought this?"

The Bottom Line

One offer. $43. Over 5,700 sales. More than $250,000 in revenue.

And it's the foundation of my entire business.

I didn't need to create 47 different offers. I didn't need to overcomplicate things.

I just needed to solve one real problem with one real strategy.

And then I needed to let people find it, buy it, use it, and trust me enough to keep going.

That's it.

If you're building a coaching business and you're overwhelmed by all the things you think you need to create, stop.

Create one offer that actually solves a real problem.

Price it low enough that it's an easy yes. Make it good enough that people get real results.

And then let it do the work for you.

That's how you build a business that lasts.