Potential Clients Want to Know These Things About You
Episode Transcript:
So discovery calls are super interesting because they always go in all kinds of directions. And I think it's really neat to hear all these stories and how people got started, what they're struggling with, and where they want to go. That's usually the foundation of a discovery call. I think it's really important to know from somebody what potential clients are actually asking about on calls and I've been finding some interesting things.
I literally just got off a call and I want to share with you what this client was asking. After she shared her story with me, which was so powerful, I asked her what her struggles were. And then I presented how I believed I could help her. That's usually how a discovery call goes. But the things she asked me were so important and I think are very valid questions, especially, you know, sometimes clients go on a call with you and they've never even listened to a podcast.
They didn't even know I had one. They follow me on Instagram or they found me on Pinterest or whatever, and they really want to know more about you. And I love that because one of the calls that I had yesterday, she had asked, okay, well, I just want to know more about you. Tell me, where are you located? And I said, I'm in North Dakota, I have three kids and blah, blah, blah. And that is really important to show that personal side of you. They want to know what's your day like, can I relate to you? I'm not the person who's going to say, “Oh, I travel the world and I work on my laptop. No, that's not me. I am an introvert. I am in a small town. I have my kids at home with me, I have a family, I've been doing this for years, and all of that stuff.
So that's important for me to share with potential clients so they can feel like, okay, well that's me too. And I want to learn from somebody that gets the lifestyle that I have. Okay. So that's important of course. But then they're going to ask you other things like today, a client had asked me, well, have you been featured in any publications or like, you know, online magazines or whatever. And I thought, well, perfect, because this was the year of a visibility for me. And that was my word of the year. And boy have I had visibility. And I said, yes, I have a page on my website, a media page. So if you don't have a media page on your website, create one because they're going to want to see it. And so I had, I told her I was on Forbes three times in one week.
I've been featured on I've written articles for Thrive Global. I've been featured on Lady Boss Blogger.
I have multiple summits that I have done. You can see all of that on my media page. So literally go to my website. You guys go to my media page, scroll down, and you can get an example of how to make one. It does not have to be fancy. I'm literally like when I'm a part of summits, I'll go and take a screenshot of the live interviews. And I'll put that on my carousel so people can scroll through when I'm on podcasts, we always take the, um, the images that they create and send to us and put them on the media page and link them out. All of that matters. So sometimes we forget all the things that we do for other people. And I think it's important to showcase that on your website. Cause it shows people that you collaborate, you network with people, you know how that works, you know how to make it happen. And how people can get in touch with you.
I'm people come to me at least once a week asking me to, to be a part of things. And I can't be a part of everything. No one can do that, but it's important to participate in those things, to show people that you work with all different kinds of entrepreneurs and people want your, want, your guidance, want your advice. And don't forget about those things and put them on your website because your clients are going to want to see how you work with other people. Cause they want to work with other people. They want to know how to make that happen.
And if, if you're doing that, then put it on your site so they can see that. Okay. So I showed her that. I said, , you can go there and see my publications, my podcasts, the lives, all of those things. They're all there for you. And then she asked, what about testimonials? And I said, perfect. Just go to my website and click on testimonials. So if you're, if you don't have a testimonials page on your website, create one, some it's, it's going up another level. So we put testimonials on our one-on-one sales pages, we put testimonials on our group program sales page. We do those things, but then taking all of your testimonials and putting them on one page on your website for people just to scroll through it without any sales stuff that that creates tons of trust. And I know that if you only have a few, you feel like, well, I have to wait until I have 10.
No, just, just create it, put their picture on there, put their testimonial on there. That's usually where I'll put like the raw testimonials. Cause sometimes my clients will write novels for their testimonials, which I love. And I don't want to short change their words cause I appreciate every letter. So I will usually like take a section of that out and put that on a sales page. So it keeps it shorter, but I'll put the whole full, raw testimonial on the actual testimonial page and their photo because we need to create a connection. Cause we can write anything and put anything on the internet obviously. So let's create like, Hey, this is the face of this client. Here's her testimonial. It keeps scrolling to read more. Right. Okay. So having a testimonial page on your website is super important. No sales stuff, just put them on there.
It's like a running diary of powerful transformations your clients and students have made. So do those, have your media and PR page. And then another thing that I have started doing is a coaching guide. And this is really cool because it, it takes the, it takes the level of the one-on-one sales page to another level. So I think, you know, everyone goes on your website and they're running through your sales page and you know, making their decision. But what if you created an actual, like PDF that they can take and print off and sit and look at and mall over which package they want to choose to work with you. So I created a coaching guide and we actually put it in our club and The Confident Coach Club where you can literally grab the template, create your one on one coaching guide.
You can see mine, you can see how to build it and give this to your clients. So this will go out to them. Maybe like after you have your discovery call, or during your discovery call, you can go through it with them or just, you know how however it comes up and I'm telling you, this really creates another experience for them. Let's say you're having a conversation with somebody on Instagram and they would want to learn more about you. You can just send them the coaching guide, not just here's my website, send them the coaching guide, link it out. It's awesome. You guys, it's inside The Confident Coach Club . If you want to join and then you can get access to that coaching guide and tons of other things to help you build your coaching business.
But I'm telling you those three things are going to make you stand out, having a media/PR page, having a testimonials page, and then that coaching guide is going to be amazing for you. Let me know if you need help finding that or if you have any questions about those strategies, you can literally just go on my website and see what I've done and then do it totally fine with that. I think it was important to share with you and I'm glad I did it. I put it on, I wrote it down as I was chatting with her. I need to do a podcast episode about this so, yay. It's out there!
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