How Voxer Can Explode Your Business With Elizabeth Goddard

Elizabeth (Lizzy) is a UK-based online business strategist and educator for entrepreneurs looking to simplify their businesses for maximum success with minimum effort. Over her five years in business, she’s helped over 9,000 students learn how to do business the easy, fun, and profitable way.

Lizzy has grown her business to multiple six-figures - all while breaking almost all of the marketing “rules.” A self-described “email marketing nerd / tech geek / affiliate marketing lover / mindset magician,” her end goal is to always help online business owners have more fun, make things easier for themselves and implement faster.

Show Links:

Find Lizzy at: https://elizabethgoddard.co.uk/

Follow her on Instagram: http://instagram.com/elizabethgoddard_uk

Find all of her programs and services: https://elizabethgoddard.co.uk/everything/

Episode Transcript: 

It's your host Lindsay Maloney here and before we get started with this episode, I want to share something with you real quick. Have you been to my freebie vault lately? Because I have tons of free workbooks and masterclasses to help you get to the next level in your coaching business. And again, they are all free. All you have to do is go to Lindsaymaloney.com, click on free stuff and grab anything you'd like. Enjoy!

Welcome back to the Book Your Dream Clients podcast. We're chatting with Lizzie Godard today, all about Voxer. I use it with my clients, but Lizzie has my wheels turning, and I think she's going to have yours turning too, because she is going to share with us how she developed the day of voxer training and how it has changed her students' lives. So sit back, relax and enjoy Lizzie. Thank you so much for being on the podcast. I am super excited you are with us today.

Lizzy (01:15):

Yay. I'm so excited to be here.

Lindsay (01:17):

Yes. So I'm sure a lot of people have heard of you. I love your zoom. A photo is exactly how I know you. I think we were in a program together and I like when I was almost at the end I think I saw your picture. I'm like, well, that's interesting. And then I just see you. And then I like it triggers that moment in my head. And then I have students who know you. So if there are one or two people who don't know who you are, would you mind introducing yourself?

Lizzy (01:52):

So I'm currently calling myself like an online business strategist, and I'm really obsessed with helping online business owners make their business fun, experiment with things, move faster and have a multitude of offers. Like I'm quite anti one signature offer, particularly like multi passionate people who have all these ideas. And we're told, you know, we have to have focus down, niche down one thing, and that's the only way to grow and scale. And I'm just like, I refuse to do that. My business is still going great. So I help people bring that all together in all the online businessy ways.

Lindsay (02:39):

I love that. So if we have listeners who have listened to a lot of my episodes, they're like, Oh, Lizzie is the exact opposite of Lindsay. And you can see that right away. She's like, I bring the fun and I'm like, no, we need to keep this straight and serious. This is big. We need to keep it simple. And we appreciate that, but I think that's great too, because we found what works for us. And we bring in the people that are attracted to that. And I love, I love that that is working for you. That makes me excited because I can just sit back and relax and learn all these new things for me. There's one thing that really stuck out to me was your day of voxer training. And I don't know, is that okay if we just dive right into that, can you please speak about what that is?

Lizzy (03:24):

I feel like I've always said for years, like I want to invent the new webinar, the new five day challenge. Like someone had to do that first and I've always like, I wonder what the next thing's going to be. I wonder if I can like invent it and not saying that I have with Dave Voxer, but it definitely is something new. And I've yet to find anyone who was like doing it in quite the way and doing it and the results my clients and students get with it is just so phenomenal. And it's just completely, it's completely changed how I do business. And I know quite a lot of my clients and students, how they work with people One-To-One now.

Basically in 2019, my wife and I adopted two little girls five months and 17 months. So our hands were very full overnight and had no children. Previously, we went from zero to 200 to, in one go and my wife took adoption leave. She had been working as a virtual assistant and I was keeping my business going, but there is no time when you have little children. I don't know if you have children. Oh, yes, yes. Okay. You know, you know, I always thought like mum brain was to do with the hormones. And I was like, hoping that, because we were adopting, I wouldn't get mum brain, but I have since discovered its to do with the tiredness. It is to do with the lack of sleep it is to do with the just constant fullness of it. So I was really starting to struggle to like do calls with clients.

Like I could do them, but I had to go into a separate room. And then my wife had to be with both the girls and it was just getting a bit stressful. And I have had Voxer offers myself in the past. And I've worked with coaches who had Vox offers either as part of a bigger program. I can add on like Voxer access or standalone box offers where it's kind of like Voxer for a month or something like that. You can vox me. And the problem I'd always had with those type of offers was that usually it is on the client to think up the questions. So you can use it if you want to use it. But like the pressure is on the client to come up with the questions. And quite often with what I sort of work with my clients with, like, they don't know what to ask because they're not clearly defined problems.

It's more that rambling that helps them in the context of a call or whatever. And then the other problem I had with Voxer access was that people would check it once or twice a day, which is perfectly reasonable boundaries and all that, but it wasn't ever conducive to in-depth ongoing conversation. Like it was always a bit, it was just like a bit, little bit disjointed on Voxer. So I thought, I wonder what happens if I give people access to me on Voxer for a day, like one day you can talk to me as much as you want on voxer. And I trialed it with some people for free. And I did. What times did I do? I did originally trial at 8:00 AM, UK till 9:00 PM UK. So it was a 13 hour window. And some of the people I trialed it with were in the UK the same time zone as me and some of them were in America, Singapore, like very different times, but there was quite a decent amount of overlap, no matter in the world where anyone was.

And it was just magical, the amount we could cover in this leisurely conversation, there was the space to go off topic. There was the space to really think about what someone said before you replied, but to keep it also moving throughout the day. People would have these huge breakthroughs, these huge epiphanes just from rambling out loud to someone they knew was listening and was going to respond to them. But also there was no, they knew that the person listening wasn't listening in, in real time, in the same way, like when you're on a zoom call or something, right? You can see the person listening. If they ask you a question, you have to respond immediately. That's how conversation works. But it, it just had this leisurely space, the ability to go so off topic, but off topic in a way the people really needed.

Like they didn't even know coming into the day, they'd have a rough idea of what they wanted to talk about, but we'd often go off in a completely different direction, but that's what they needed to talk about. So I started doing more and more. I launched a trial, I could intro a price for people already in my community. And I made over $5,000 in gosh, like a month selling these days. And they were so easy to do. Like I could be present with my family and just pop out the room, listen to the message and reply and then hop back to it. And it was so much less stressful for my wife. I also can use it on the web browser. So predominantly it's my message. But you know, there's scope for typing and listening when I'm in the room with my kids as well.

And so I made over $5,000 on the intro pricing and like the first month I sold it and then I found that people kept asking me, Hey, Lizzie, can I book a day vox with you? Where you tell me how I can offer day voxer myself. And I was just like, yeah, sure. So this happened like three times and I'm like, okay, enough's enough. I'm just going to do a training on it to stop people asking this. And I did a training in January last year called Rocky day of Voxer author. And I did it as, as I did it as a live training. It was like two hours long or something. Everything I knew, I included all the swipes, all the forms, all the sales pages, like everything I had about how I'd done this offer and about maybe 50 people signed up and some of them started doing it after I'd done this training and were having very similar results.

And then I, so I'm, I'm currently in my causes accelerator program, which you were in and I then took it through the Mariah cause process, so to speak and I made it into a course and I did a webinar for it. And I had I did a launch in April last year, that was over 11,000, turned it into an evergreen funnel itself a couple of times a week at the moment. And it's just become this. I don't want to say movement, but people do, they have Voxer with me or they do it with their clients. And just the freedom that they feel, the excitement that they feel, the confidence that they feel. I really feel like, whereas with like VIP days and, you know, power hour calls, like there's a framework for what they are and how they work. And I just feel like there is so much potential for like a day of Voxer type of offer.

It doesn't have to be Voxer. I've got clients using WhatsApp, Marco polo in one or two might even be doing like email or Facebook messenger. It's just the messages back and forth over the course of a day. Some of them do half days. I've also more recently started doing Voxer hours, which have a very different feel, but are very, very effective as well. So I teach that in my course now. And then I also tried Voxer office hours. So for some of my programs on a particular day, all the students in that program are allowed to have Voxer conversations with me, like ask me the questions on voxer which is just so much more effective for like time zones and such than a zoom call or, you know, Facebook live or something. And I just saw like so many of my students of this course have just taken this idea and evolved it and expanded on it in just ways that I could never imagined when I just had this.

I wonder what would happen if I did a day of Voxer and it's just, it's taken on a life of its own and it makes me, it makes me so happy. So I no longer do any one-to-one calls in my business at all. Now only do day Voxer. And I only do one group call on voxer a week for my signature program progress. I say signature on my auntie segment job, my high ticket group program. I have, it's not signature per se, but it's like my biggest main program. So I do our call a week, a couple of hours call a week for them. But everything else is Voxer. When anyone wants to get on a call with me, I'm like, just vox me. I'll reply. So, I run my entire business it feels like on vox now.

Linsday (13:27):

Wow. So I use voxer with my clients and I always thought you know, I have a, I have a signature program, Lizzie, but we meet twice a month via zoom. And I like that. I'm a huge, I'm a huge introvert. So a bunch of notifications from voxer, can really overwhelm me. My daughter has voxer and she's six, which is fun. Cause we can chat. And I love it. And, but she like she'll voxer me. And then if I don't respond immediately, like she'll leave me a message. Hey mom, blah, blah, blah. And then she'll listen to her message. Cause she thinks, well, she's listening to it at the same time. So she should respond to me because that's how long it took for her to get it. And if I don't, she keeps pinging me and my clients don't do that. But that sound is a major trigger for me. So I'm like, how do you stay sane with all of those notifications? How do you do that?

Lizzy (14:27):

My phone is on silent alone, so I do get Vox notifications on my phone, but I don't get many notifications on my phone. So we don't get email notifications, no Facebook not Voxer is kind of the only thing I get notifications for. And also I think it's not boundaries per se, but like I'll glance at who's Voxering me. And if they are not talking to me in a time that I've designated, I just won't listen. Like it's not a free for all, all the time. So on the days that I'm doing vox office hours or I've got Dave Fox, a client, like I'm on Voxer and I'm on Voxer for that reason. But the rest of the time, if I told someone to Voxer me, then I'll see their name, come in and deal with that. But I think, I think it's, it's no different to like email really.

Like, unless I've designated that that is an appropriate time to be contacting me. It's kind of like if someone has your personal zoom room link, they don't just pop into the zoom room all the time. Like I think this is a really big fear people I have when I share day Voxer with them, that people are just going to Voxer them all the time. And it's like, if you're Facebook friends with someone, even if you want something from them, you don't, you people just don't like it. It's just not, it's just never been an issue. And it's just about the boundaries. And I check it when I look at it on my terms. Right? And it's, it's just, it's never been a problem.

Lindsay (16:16):

Good. And I think that, you know, I have this discussion with students all the time who are frustrated with, you know, staying on top of it and Facebook and it all comes down to boundaries. What, how often are you, are you telling yourself to go in and check? Do you have students who do have group programs and they do meet, you know, on zoom and they want to keep that aspect, but they want to add in the voxer and if so, how do they, how do they infuse that into their packaging?

Lizzy (16:42):

Yeah. So I really enjoy where it's more like group coaching where it's an integral part of the program or the offer that people in the program come together, ask their questions, hot seat style. Like I think that's great. I do that in my own program and I'm not suggesting really anyone change that, but it's more of the kind of like, Oh, I'll do a Q and A on Facebook, just come along and ask me your questions. And it's more, you know, also when I'll be on zoom at this time, come and ask me your questions. It's when you may not almost like get the number of questions you want. It's not really an integral part of the program. If anything, it's more of an add on and it's just, it can be really awkward if like no one comes and no one asks questions, which is looking, if you're an earlier stage in your business, you might not get people.


You might get a couple of people. And if you've got, you know, 20 people in the program and to come along to a Facebook live, that's not a bad number, but it's also kind of awkward. Whereas when it is private in Voxer on a certain day, people can talk more freely about those questions because it is private because it is one-to-one. And the other thing that I have found in those doing it like that is that people, you, you can notice patterns of what people are asking the questions and you can then either add the answer to that into the program. Or what I've started doing is like editing some of my Voxer replies and adding them into the program as Q and A's that I have had from students. So it's kind of like almost generating content in a really manageable and helpful way.

So yeah, I think when I do a live program and I do these like live rounds of my courses that are typically three weeks long, I will do three walks or office hours. So three days, one a week where students can contact me and the only other thing, Oh my gosh, I'm obsessed with Voxer. If you can't tell or like this way of doing it. But the other thing that happens if, for example, you did every Friday or every Tuesday is vox office hours. What happens is that students tend to set aside that day to work on your course and they will, you know, open it up, work on what they're meant to be working on, knowing that you are there to answer their questions as they get stuck. And that's a, it's almost like massive group coworking, but they've got access to you on Voxer.

And that can work really well in a way than a group call is pure support and all learning time, they've got to like watch it to get the benefit from it. And they've got to watch everyone else's questions, which isn't a problem in and of itself, but may not always be the best use of their time. Whereas when you're doing it on Voxer, it's pure, it's more implementation with the support there on that day as well. And it's super laser-focused to them, and if anything, I find that it massively decreases the amount of time I have to spend supporting students, because if there's set times for them to ask me their questions in a one-to-one way, which is a massive value add, like if you're like, Oh, I'm doing a Facebook live and allowance, all your questions that is not perceived anywhere near as valuable as once a week or once a month, you have the opportunity to ask me one to one. We can do a little bit of coaching back. And like, people, people love that access to you, but in terms of the time and energy and effort, it will take, I find it so much easier and I don't have to do my hair makeup and I don't have to just like be quiet and out the room. So it just fits the whole way. I've like using Voxer access to me in very small contained ways and my business, it just fits my lifestyle so, so well.

Lindsay (21:17):

Yeah, we used to do live office hours for SOCA. That's my group program and on Saturday mornings, because that's when my kids were sleeping and it wasn't like a huge thing. And you know, I always think of group calls. You get students who join your programs and like you never see them ever. Right? Cause they're, they're kind of scared to go on a zoom call. Some of them are, it's just the way it is. Sometimes they don't even have Facebook, so you'd never have that connection with them. But using your voice is kind of more of a, it's kind of a secure way even typing, but then everyone can learn from that conversation and it makes people feel like, you know, I don't have to show my face. I don't have to go into Facebook and, you know, type it out or whatever. It's, it's almost like tapping into all of the different learning senses for your program and catering to that.

Lizzy (22:08):

And you don't and they don't. And the other thing often when I'll do Vox office hours is I will say you don't need a question. Like just come and say hi, just tell me where you're at in the program. Just tell me what you're working on. Just come and ramble at me for a couple of minutes. And so many people post in my group like, Oh, I wasn't going to talk to Lindsay, but I hopped on and I rambled. Like she said, and she like really shifted something for me, or she gave me a great idea. I find I can support more of my students this way. And there's the people who still, you know, they paste in the Facebook group and I answered them. They're like, I've got a lot of the other ways to support them. But, and also when you have had a Vox, a conversation with someone that connection with them, so many people who I have spoken to on Voxer in any capacity, they go on to buy from me because they can hear that I am a real person answering their question privately one-to-one and it, it took like five minutes. They send me a two-minute message. I sent them a three minute message. They are thrilled. And they're so impressed at how I answered their message, what I did with that. And then they go on to work with me and my high level programs.


Lindsay (23:33):

Yeah. It's like having little mini discovery calls.

Lizzy (23:35):

Yeah. Yeah. I also do a lot of my like discovery calls or most I've never really done discovery calls per se, but I definitely, if people are considering joining my courses or programs, I'm just like Voxer me and we'll talk about it. So in many ways I do my discovery calls on Voxer.

Lindsay (23:55):

Well, that doesn't surprise me.

Lizzy (23:58):

I do want to reemphasize it doesn't have to be Voxer, it could be Instagram messenger, Facebook messenger. A lot of my students who have more visual things use Marco polo with the video. It doesn't have to be voxer. I wished I hadn't called it Voxer. It's all trademark. And I can't, I guess it's not the best name, but I never, never imagined it would become what it has. I thought this would be a little, two hour training that I sold for a hundred dollars forever more. I had no idea what I had accidentally started.

Lindsay (24:34):

Oh, those are the best. So do you have all of your students all in a group conversation or do you talk to them separately?

Lizzy (24:42):

I have never really experimented with Voxer groups. I just find that is where I start to feel stressed, like multiple people, and then everyone feels they need to listen to the other messages. And I just find, I know it seems so much more work to have all these, like one-to-one conversations with people, but I just find it so much neater and easier for my brain. And also the value seems higher for them. Like it's, one-to-one, it is, one-to-one like people pay me for a whole day of access to me on Voxer and you were getting it in this course or group program or whatever, like included in, so take advantage of it, you know?

Lindsay (25:27):

Yeah. I think that's great, and I think I was part of something years ago where it was a group Voxer and it was really overwhelming for me, but I get overwhelmed easily, but yeah, I think it's like, you have to figure out what would work best for you if you want to add that aspect in. And there are options and I suppose, you know, just testing it out and it's okay to change it up. I'm assuming. Right?

Lizzy (25:53):

Yeah, definitely. So the process, I take my clients through my course, they do like a, like they do several trial days with people that they know and feel safer and more comfortable with. And then they adjust and tweak the offer based on how they found it based on client feedback. And it constantly evolves and changes. So I started with a 13 hour window. I've now got that to be an 11 hour window, which I feel so much better about. I originally would take up to three people on a full day of Voxer. And then I had one day that was just, it was just, I had three people. It was way too much. So now I never take more than two people on a day, but I've got students who only feel able to do one person or half day, or they can hang with like three or four. So I really support my students to like try it and tweak it. Like it's about making it work for you and your client.

Linsday (26:54):

Yeah, absolutely. Okay. Lizzie, how can people find out more about this? I'm sure everyone's racking their brains on how could I make this work with my program?

Lizzy (27:04):

Yes. So I have a free training called the magical high value, low effort one-to-one offer. I may not be the most snappy namer. I love the training and it's Elizabethgoddard.co.uk/magical.

Lindsay (27:21):

Awesome. I love this Lizzie. It's making me think and that's good.

Lizzy (27:26):

It is. That's what I want to do. Like, let's take what people are doing for granted or like no way things are usually done in online business and like, how can we twist it? Like, is this actually serving us? Are we just doing what, like the thing I find so often is people's offers resemble the offers of their coaches, their mentors programs they've been in without thinking, does this really serve me? And it, and it makes sense that like we use what we have experienced and enjoyed, but usually like a little twist and a little change can really support you better and your clients better. And there's an unlimited way of doing things. So keep trying things. And if it doesn't work, just change it back or share with your audience why it didn't work. Like that's what I really love to do with my experiments is kind of like debrief and talk through my thinking and why I tried it and what worked, what didn't work, what I'm doing next. Like people love seeing the behind the scenes evolution of what you're doing.

Lindsay (28:44):

I think it gives them permission to try things out too. You know, it doesn't make them feel like, well, she's sticking to this, so I better stick to this, even though it's not working for me. And I think, you know, if something inspires you and makes you feel excited and I can do this, I can really make this work, go try it. And also if you have a group of students, go ask them. If that would be something they would be interested in. I think just asking is so powerful. And it kind of gives you that permission. You're seeking out to try.

Lizzy (29:10):

Because with, with Day Voxer, I, before day of Voxer for like one-to-one offers, I've done the three month package, the four month package, the 90 minute intensive, I've done power hours. I've done VIP days. I've done day rates. I've done so many different things and I have never done more than two people on any single offer. I never found anything that worked for me that really like I was copying, not copying, but like what other people taught me, how to structure my one-to-one offers. And this day of Vox offer, I had to add it up, but I've probably done over a hundred of them now. And it just feels right. And it to a foul, like my advice would be to like keep going with the tweaking and the trialing until it fits. Because I think for most people there is, there is that perfect offer format out there. And it's probably the one that you create, not the one you are taught step-by-step to do necessarily.

Lindsay (30:21):

Yeah, absolutely. It's like take what's good. Sift through it. Do what feels right. And then add your special twist. And then that's how you stand out. Yes. Oh, this was amazing. Thank you so much for sharing all of this with us. And I hope you guys go and visit Lizzie's Instagram, her website, go get her training, sign up for her day of voxer. So you can add that into your experiences with your students. So thank you Lizzie, for being here with us.

Lizzy (30:52):

Thank you so much for having me. It's been wonderful!

Lindsay (30:57):

Before you go. I want to invite you to join my free Facebook group, simply type dreamclientcommunity.com in your browser request, access and go happily. We have amazing coaches in there just like you, who are starting and scaling their business. And we would love to see you there!