How to Get Major Visibility With Podcasts With Christina Lenkowski

Christina Lenkowski is a forward-thinking publicity strategist and educator for online course creators, service providers and coaches looking to expand their credibility, bring in new customers and go from “best-kept secret” to “go-to expert” in their industries. During her 13 years of PR agency and consulting work, she helped clients earn spots in print publications like Martha Stewart Living, Sunset, Reader’s Digest, and Big Life, and online coverage in MSN.com and TravelChannel.com, among others. Christina herself has been featured on websites like Medium.com and CEOHacks.com. She’s been a guest on many podcasts, including Her Empire Builder, Hustle Like a Mother, Health Coach Nation and Launch It, Girl, and helped her clients get booked on many others. She has spoken on stages at conferences throughout the Pacific Northwest and Midwest. Christina lives in Boise, Idaho, USA, with her husband and daughter.

Show Notes:

Follow Christina by visiting her here: https://www.publicityxchristina.com/ and Painlesspodcastpitching.com

Episode Transcript:

Lindsay (00:01):

We have Christina Lynn Koski with us today. She is a forward thinking publicity, strategist and educator, or online course creators, service providers and coaches looking to expand their credibility, bring in new customers and go from best kept secret to go to expert in their industries. And today we're really going to focus on podcasting, how to get on other people's podcasts, how to repurpose the content and how to get more visible using this modality. So sit back, relax and enjoy

Lindsay(01:02):

Welcome to the book, your dream clients podcast. I am so excited to have you on.

Christina (01:08):

Thank you. I am so, so excited to be here and talk with your audience about, you know, how they can get some more visibility from being a guest on podcasts. Yes.

Lindsay (01:17):

I know this is always a subject that people are a little bit scary to listen to because then it's so action packed and they know they actually have to go do the things. So I, I think that Christina is a yes, she's going to make it easy for us. So I'm excited, but why don't you go ahead and introduce yourself to us?

Christina (01:36):

Sure. my name is Christina Lynn Koski, and I am the owner of Publicity by Christina, where I love to help online entrepreneurs go from best, kept secret to the go-to expert in their niche. And I think that one of the best and easiest ways to do that right now is by being a guest on podcasts. So that's something that I really specialize in and I absolutely love doing. And you know, I just, I have seen the difference in my own business that it makes. And I just want that for more and more entrepreneurs.

Lindsay (02:11):

I love it. And I think this is a, a must listen episode, even if you haven't been on a podcast before. And it's something that you're playing around with. This is so important. So Christina, why is podcasting the best?

Christina (02:25):

Oh my gosh. I mean, how long do we have? I promise podcasting is an amazing low barrier to entry for anyone that's, that's trying to kind of up their publicity in 2021 or their visibility. And you know, the reason for that is there are over 1 million podcasts. And that just is mind blowing when you hear that stat. Some people find that overwhelming. I find that very exciting because that means that there are definitely for sure, multiple, multiple podcasts in every single niche that you could possibly imagine. So there are 1 million podcasts, but not only that people are actually listening to them. And I think that's important to note because it's not just like, Oh, this is this arbitrary number, you know over half of Americans have listened to a podcast, 55% listen to a podcast in 25%, which is 68 million people listen to them weekly.

Christina (03:29):

And I know that's true in my house. You know, my husband and I both have podcasts that we listen to. We have once we listened to together you know, and that's just how more and more people are becoming. And so the fact of the matter is that there are so many opportunities and the average person who listens to podcasts subscribes to seven podcasts. So it's not like they just have one or two. And they might, you know, they might have one or two they're like their favorites, you know, but they're listening to seven different podcasts a week. And I think that that's really important to note because it just means that if you're like me, that has a variety in there, right. Like I, you know, I listened to some podcasts, I'm a true crime junkie. What can I say? So I have a couple of those kinds of podcasts that I listened to you weekly. You know, I typically do those at their drop, my daughter for school. You know, that's like, I don't want to be there, you know, my favorite. Murder every day. 

Christina (04:30):

So I have like those that I listened to, but then I have business ones that I listened to you know, weekly and on the regular and stuff like that. You know so everyone kind of has those ones that they're into. And that is just very, very important to note is that this is absolutely not a fad. This is something that is going to become a part of our marketing moving forward. Do you see how passionate I'm like talking about this for like multiple minutes here, but you know, one thing to note about podcasting is it just got declassified as a niche medium because it has more subscribers than Spotify then serious than Pandora, any of these traditional places that we've heard of podcasting is taking over even those traditional ways to be listening to media. Why do you think it's so popular?

Christina (05:23):

I think that you know, personally coming from someone that's, you know, I'm in my late thirties and you know, I think for people like the millennial and kind of into the gen X, we don't necessarily want to sit down and watch a whole bunch of content, right? Like I don't want to have to sit in front of the TV all day to, to, to consume content, but I still want to learn. And I think that's really important to remember is that we all still really want to learn and we want to learn the things that are of interest to us. And so by being able to go on, find a podcast that I find really interesting to host that I find really interesting, you know, it makes it easy for me to do it and incorporate it into my everyday life.

Christina (06:08):

Like I'm able to do it. Like I said, after I dropped my daughter off at school, I'm able to take those 20 minutes and listen to something. Or if I go on a walk later you know, I can listen to something and if I'm doing laundry, it just makes it more accessible. I think for people than the traditional forms of, of listening to content, which is like radio, when you're in your car you know, TV, when you're sitting in front of your TV, like it just, it just makes it much more accessible and really customized to that person.

Lindsay (06:38):

It does. I get overwhelmed when I think, Oh, I have to watch this 20 minute video in order to move forward with something. It just overwhelms me. I just let me listen and do at the same time we're multitaskers.

Christina (06:49):

Exactly. Yep. Absolutely.

Lindsay (06:53):

Now that we understand the importance of a podcast, obviously I am a huge believer in them because I have one too. So it's, it's yes. It's scary for people to think that they could turn into not only just the listener, but then to have one themselves or even be a guest on them. So how can we, how can we break that barrier and show them step-by-step how to make this happen?

Christina (07:20):

Absolutely. You know, don't one thing I want to talk about before I kind of get into the step-by-step is, is a little bit of the mindset around that. In regards to people being scared to show up you know, being able to be being scared that, you know, they're going to make a mistake, they're going to say something that comes across wrong or that people, you know, definitely the imposter syndrome that creeps up when it comes to being a podcast guest or having your own podcast, you know, that who am I right to be talking about XYZ. And the thing that I just like to point out in this instance, you just have to learn to live with a little bit of that fear. It's never going to go away completely. You know, before I hop on my interview today with you, like I put on my favorite song to pump up, you know, I do things like that to get myself ready because it's still nerve wracking to be a guest on a podcast, then, you know, get out there, put yourself out there.

Christina (08:18):

But you will learn to live with it. And eventually you'll become excited. Like I do when I'm going to be a guest on a podcast. It is a lot of fun also. You know, then the other thing I always like to say is like, what if not being visible was the worst that can happen? What if not putting yourself out there was the worst thing that happened and you know, how are you supposed to get in front of new customers if you're not willing to kind of put yourself in front of them? And that to me is a really big thing to remember with podcasting is like, if you make a mistake, so what, right. Like, you know, you can move on from that. You're, you know, it's going to be fine. People make mistakes all the time and we just move forward.

Christina (09:05):

Right. And so I think that that's just important to keep in mind that don't get hung up on this. I'm going to make a mistake. It's going to be okay. And not being visible is literally the worst thing you can do to grow in regards to growing your business. Right. And, you know, I'm sure you can speak to that, but, you know, with regards to clients and stuff like that, that just struggles with getting in front of people because they're nervous about it, but that's how we find new clients. Yeah. So anyways, now that I've gotten off my soap box, what was the original question?

Lindsay (09:40):

Well, I think, yes, no, I think it's good to start out with that mindset because everything should, we have to like lock it in and be something different in order to get different results. And I think podcasting is a great way to do that. Like, you know, just at the beginning of our interview, you were like, Oh, I'm so glad, you know, this is in video and I could just be comfortable on a Saturday morning and do and do my thing. And that's what I love about podcasting is it doesn't really, you don't have to get prepared for video or anything like that. You can just sit behind your microphone and talk, which I could do all day. So when it comes to being on other podcasts or, you know, getting your podcast out there, it's easy to record for me. And then when we go on other ones, how do we make it so other people can actually see it? Cause sometimes you record a great episode and you're like, Oh, this needs to be heard by everyone. And then it's not. And then we get frustrated and we wonder what the heck is the point of this, if nobody hears it. Yeah.

Christina (10:38):

Yeah. So there are a few things that I would definitely recommend in that instance. And one is, and you talk a bit, so Lindsay has an awesome episode about how to pitch yourself as a guest, a podcast that I believe you did in October or it was released in October. And it was a fantastic, like step-by-step guide. If you haven't listened to it, you really should go and do that. The things that I would do, I thought it was awesome. I mean, literally I'm like, no, this girl about to take my job, you know, all broken down into steps and stuff like that, which is so nice. But you know, once you get that coverage kind of where to go from there and one thing to keep in mind and you speak about this, but I really want to harp on it is you need to make sure when you're a guest on a podcast that you have a clear call to action at the end of your podcast interview.

Christina (11:33):

Because that's the biggest complaint that I get from people is, you know, what went on this podcast and then I didn't really see any traction from it, right. But nine times out of 10, they didn't have a clear call to action at the end of their podcast interview. So the beauty of being a guest on podcasts is that typically at the end, the host will ask you like, Hey, well, how can people find out more about you? Or what else do you have going on, right. And this is your perfect opportunity to be able to say, Hey, here's, you know, a link to my I mean, you'll say it nicer than this, but here's a link to my lead magnet. Or, you know, here's a way for me to capture your information. Maybe that's even driving them to your social media, if that's the top of your funnel.

Christina (12:17):

But you need to make sure that there's some strategy behind being a guest on podcasts. And the big thing for that should be at the end, having that clear call to action, because that is something that's going to help move the needle. When people do listen to the podcast, being strategic is just super important when it comes to being a podcast guest. But once you are a podcast guest, the ways that I really like to use that content is my big thing that I do. And I have a guy on fiber that helps me do this is I will. I'm all about repurposing, repurposing, repurposing, repurposing your content. So I will ask the host. So like I'll follow up with Lindsay and say, Hey, can I get the audio file of this, of this interview of the podcast? And then I have a guy I make a little graphics in Cambo with a couple of pull quotes on them.

Christina (13:11):

And then I have a guy who chops them up, put some together. And then I am able to use that as content on my social media channels, for instance. So like, I will, I will take go, you know, they can't be more than a one minute clip for Instagram, but I'll find little gems of, of things that I said, or even that the host said, and I'll have him cut those out, put it with a little graphic. And then I will use that. And I mean easily out of like a 30 or 40 minute interview, I can get 10 of those you know, just little things that I can use. And so that's been an awesome way for me on my Instagram to kind of keep continuing to share that content. And the beauty of that too, is that the host then is also super excited, right? Because you're also just continuing to share their show that you were a guest on you know, and stuff like that. So that's one way that I really love to repurpose content that I think is, you know, a not very expensive, easy way to, to use it.

Lindsay (14:09):

What other ways do you like to repurpose your podcast episodes?

Christina (14:14):

Yeah, I mean, I think that another great way is to just put them in a blog post. So if I am a guest on a podcast I like to write a blog that even if it doesn't have, it doesn't have to be a huge blog, but I'll write a paragraph or two about what we spoke about and then include a link there. And that's a whole new piece of content for you guys. This is what I do. I am like, you know, I'm just like I got it. How can I use this multiple different ways? And so one of those ways is a blog and putting it in there and you can back link to the host as well and stuff like that. But I think that's great to have a new piece of content based on, you know, the work that you've already done.

Lindsay (14:56):

Yeah, absolutely. That makes me want to write that down. I've been on so many podcasts episodes and you don't even, you don't even remember what you all talked about cause there's so much. And then if you make it into blog posts, well that makes the Google gods happy and at the podcast, tell us happy.

Christina (15:15):

Exactly, exactly. So I think those are big. Those are big things to do. And then, you know, this isn't so much with the repurposing and you talk about this in your episode, but definitely if you know, you get on a couple of podcasts, making sure that those are on your website. So you know, whether that's on like your home page, you have a banner, you know, as featured on or as heard on and you've got logos or, you know, maybe you have an actual media page on your website where you know, you have different places that you've been, stuff like that, but just making sure that you're making it clear to people that come to your website, like, Hey, I'm out a big deal. I'm credible, I've been on these podcasts. Like, because guys, the credibility factor is up. So, so much by being a guest on podcasts.

Christina (16:07):

So for potential clients, for things like that, when they see, Oh, this, this lady has been on like five podcasts and two of those are ones that I've listened to regularly, like, okay, so she's legit, you know, so making sure that you're really doing that and I do this with like a media page on my website, you could do that. That's really easy to do. You know, I just created a new landing page and whenever I'm on a new podcast, I just uploaded on there or not. I don't upload the podcast, but you know, put a picture link to it on Apple podcasts, that type of thing. But you can also just have a banner on your home page, something like that, but making sure that you're including that, like in your marketing, Hey, I, I have been a guest on these, these places because trust me, it is, it is a big deal to other people. It really is.

Lindsay (17:00):

We're, we're very visual. So if we can see logos and you're not just, you know, hanging out by yourself which we all tend to do right away and that's fine. But then we can see that she takes the initiative to do uncomfortable things, to do things, to push yourself forward. And that makes me feel inspired. And like you said, like, if you can build those connections, like, Oh, she's been on, you know, so-and-so's podcasts, I know her. And then it just builds like all these imaginary internet relationships.

Christina (17:29):

Yes. Which are some of the best times they are. Yes. Yes.

Lindsay (17:37):

I know. As my husband said to me last night, he goes, I can't even fathom having friends that I probably will never meet because they talk about all the people that I, you know, through the, through the podcast through, Oh, you know, client work or whatever. And he's like, I can't even like, imagine that. And I said, that's a whole other life that you just don't know about.

Christina (18:01):

That's so funny. Actually. I've never really thought about that. That's so true. I'm totally going to have to think about that now. Like maybe I have this dream in my head that we'll all meet someday. Yeah.

Lindsay (18:10):

Yes. It's all day. I mean, I feel that way about all humans. Right. We'll meet again someday. What do they look like outside of my home? I don't know.

Christina (18:22):

I'm looking forward to when I will know

Lindsay (18:25):

We were talking about that on a group call one day, how we all need to meet each other someday so we can see what we look like from the chest down, because all we see is zoom call visuals. I love that. That's so true. Yeah.

Christina (18:48):

I love that. If you ever have a second podcast, you should call it that

Lindsay (18:53):

Who's wearing pants.

Christina (18:57):

That's the best. Oh my God. I love that. Yes.

Lindsay (18:59):

Well, okay, Christina. So we talked about, you know, I have a podcast episode about how to be a guest, but I would like to hear some of your gems, we all have different methods. How do you like to recommend, or how do you get on podcasts? That's different from the way that I taught.

Christina (19:15):

Yeah. So one of the things I loved you know, how you said, find some podcasts that you're interested in being on, go into Apple podcasts or iTunes, whatever you have, and then you know, scroll down to the bottom, see that you know, what you might also like, or the other recommended podcasts. Right? So that's definitely a strategy that I use, but I use it a little bit differently. And so the way that I do that is I actually will put in into Apple podcasts, a competitor's name and they don't even necessarily have to be like, like, I'm like, this is my competitor. Then you just have a similar ideal customer to me. Right. so I'm going to put them into iTunes and I'm actually going to see, I look at where they've already been a guest. So if they've been a guest on, let's say, you know, 10 different podcasts before I go into the podcast and I can look at it and I'm like, Oh, okay.

Christina (20:11):

This is where so-and-so. So I can say if you were, if you were a competitor to mine, I'd be like, all right. I put in Lindsay Maloney's name, I see where she's been a guest. I go into one of those. I'm like, Oh, this looks like a cool podcast. And then I actually, that's where I scroll down to the, what you might also like. And that's where I start to find new podcasts to pitch. And what I like there is, you know, you already know that, okay, this particular podcast, like they're interested in what I have to talk about. Right? Like they've had my competitor on there or someone with a similar ICA. So they're in on what it is that I want to chat about. So what are some ones that are like that, that I think might have that similar audience?

Christina (20:52):

So I kind of do it that way from the competitor thing. And the thing I always like to say about that is that initial podcast, do you see that your competitor has been on just because they've been on there doesn't mean that you can't. And actually I take it as a good sign that that host is actually interested in what it is that you teach. You just need to make sure and see what they spoke about with your competitor. I don't really like using the word competitor, but that's just, what's coming to mind right now because that's not necessarily what I mean, but you know, someone that's similar ICU and you can see what they spoke about and then just pitch them on something different. So just, you know, come up with a different angle, kind of a different, you know, topic idea and then, you know, get out there.

Christina (21:37):

So I kind of do it that way by, by putting in those competitors' names, looking down to the, what you might also like and seeing you know, what comes up. I like to pitch a lot based on that. That's where I'll find a lot of new ones that I never would have known about before. So I kind of do that, that way. You can certainly also do it like Utah with just putting in a podcast or two that you might know of and seeing what else comes up. You know, that's another way to go about doing that, but I think that Apple podcasts, iTunes is the best way to do your research for the podcast that you want to be on. It's the easiest, it's going to have the most information for you. So I think that that's awesome. The other thing that I would say that I do, or that I would recommend doing is having a media bio at the bottom of your pitch cause I'm not.

Christina (22:35):

Yeah. Okay. I wasn't, I don't think that you spoke about this, but essentially what a media bio is, is a little hundred to 150 word, like paragraph that just talks about some of your credibility markers. And the reason that I do that I do this is twofold. One is that it just gives you that instant credibility. You don't need to put as much in your pitch. You know, you might only put a line or two in your pitch and then people are able to host, can see, Oh, okay. Now here's under my signature. Oh, okay. Here's the things that she's been featured on. A couple of things that she's done. This is how real, you know, Oh, now I see why she could be a really great fit for my podcast, you know? And then the second reason for that is because I get asked this a lot.

Christina (23:21):

People ask me like, well, do I need to have a one sheet, a podcast, like one sheet in order to start pitching myself to podcasts? And my answer is no. Because, no one likes to get an attachment from someone they don't know. So when you pitch yourself as a guest, you don't the first time you don't want to be sending an attachment because they're not going to open it. They're not going to take a look at it because they don't know you. So by having the media bio at the bottom there, they're able to quickly see, Oh, this is what this person has been on. Okay, it's right there. They don't have to do anything. It's just a part of the pitch. So I think that that's a very important thing to have. And once you write it once, I mean, you can, it's not even going to take you an hour of time to do, and then you're able to use that with every single pitch you have moving forward.

Christina (24:16):

So I think that that's a great one to have, and you can always update it, you know, if you get on new, I shouldn't say if when you get on new podcasts, you can update it, you know, with those and stuff like that. So it just is a living document that you can use moving forward. So the media bio is something that I highly recommend is not, you know, it was not the sexiest part of what I do, but it's something that like every client that I have come on, that's the first thing that I do for them as I create that media bio. Because I know we're going to use it in every pitch moving forward. So that's, that's something that I definitely recommend doing. And then I'm trying to think if no, we talked a little bit about what I like to do afterwards. In regards to repurposing, I have that different way that a little bit of a different way that I do research and then the media bio. Yeah. I kinda think those are three big things that I would say you know, will help you in your podcasting journey.

Lindsay (25:13):

Okay. I think we could talk about the, just the relationship in between the application process and the actual podcast interview. I think no one really talks about that. And what I loved about you is you emailed me the day before. Cause I think your podcast interview was booked quite a while ago and it was just nice to connect with you again. And you're like, Hey, he, is this what we're still going to chat about? And it was just, it was kind of, you know, rewarming the relationship again. So talk about that, like mannerisms between the podcast host and guest.

Christina (25:45):

Absolutely. You know, I mean, I am someone that I am going to be prepared for. I, I want to make sure that the host and myself are going to get the most out of this experience. Right. And so sometimes, and that's why I keep a pitch tracker, which I know you recommend, which is good. But some, a lot of times when you submit through an online form, which is what a lot of podcasts hosts have you do, you don't have a record of what it is that you pitched. So thankfully I have that inner tracker that I was able to look back at and say, okay, here are the couple of things that I pitch. So now I just want to make sure from a from Lindsay’s end that you know, this is what she still wants to talk about. Like you said, or which one do you want to focus on?

Christina (26:30):

So yesterday when I started to prepare, sorry to get ready to relisten to a couple episodes that you've already done then I that's when I reached out to you and was like, Hey, I just, you know, which of these topics is it that you were wanting to go on? And that's just something I like to do to make sure that yeah, just like you said, we're still in touch that I'm going to make the most of your time and be prepared in the way that I need to be prepared for it. So yeah, I mean, I just do believe that by being a guest on podcasts, you are opening that relationship up with the host and that's one of the best parts about being a guest on podcasts. So whether I do that through emails if I'm already connected to them on social media, sometimes I might send a DM just saying, Hey, I'm excited for the interview tomorrow.

Christina (27:16):

You know, let me know if there's anything you particularly like, especially want me to focus on something like that. I don't reach out to them 10 times before the interview. I don't do something like that. I'm only going to reach out once. And typically it's just going to be a day or two before. But yeah, I mean, that's, that's kinda what it's all about is building that relationship and both being comfortable with each other because when you hop on the phone and then when you hop on to do an interview like, or a podcast like this, essentially, you're just having a recorded conversation. So, you know, you want to make sure that yeah, you both are on the same page.

Lindsay (27:50):

Well, and I think it shows that you care, you know, you're going to spend time with somebody and you show that you care. One thing that I loved about you was you listened to the podcast and I, whether, whether you did or you didn't, you know, some people are like, I loved your podcast guests or show on blah, blah, blah. And you know, it's so canned and I don't believe that about you, but so many people are just like in it for the it, for the guest spot and that's it. And they don't even know what podcasts are going to be on. So that made me happy to know that you listened and that you pointed things out that you heard and it shows that you care, you're, you're spending time with somebody. And you're respecting that. I think that's so important respecting other people's time.

Christina (28:36):

Yes, I, a hundred percent agree. And you know, that is a big thing for me before I pitch and I, this is when I pitched myself and on behalf of my clients as well. I am always listening to that podcast before I do, and actually listening to it, like not doing two things at once. You know, I listened to it. I usually listen to more than one just to get an idea of, okay, what exactly is their angle? What are they going to do? You know, what kind of are they looking for? And then I pitched, so that's one thing to keep in mind is I'm never going to send a pitch that I, that I personally haven't put time into. Because I do know that podcast hosts will be able to tell the difference. And you know, I know that they're going to be able to say, Oh, this, this person has put the time in to listen to what I have to say.

Christina (29:32):

And time and time again, when I've booked things, you know, that just what you said is what people have said to me. Like, I could tell you actually listen to it. And that's what made all the difference in the pitch. Like the pitch itself, the topic ideas were good and all that other stuff was solid. But I actually knew that like, wow, this, you know, you did take the time to do that and actually have an insight that someone can't just get from reading the Apple podcast summary of the episode, you know? So I think that that's very, very important. It is why pitches sometimes take it a little bit to send out, you know, that's not something that I can just write in 10 minutes, unless I'm already someone that listens to the podcast regularly. Not that I could write a pitch in 10 minutes anyway, 10 minutes.

Christina (30:17):

No, that's, that's not how it works, but you know, like that, that type of thing. And actually that was one thing I wanted to say was, you know, you spoke about in your episode in regards to podcasts that you like, you know, maybe taking a few hours a week to do you know, pitching and stuff like that. And I wanted to say that I do it a little differently. That's actually one thing that I do differently. And that is that I actually do one day of a quarter pitch sprint. So that's something that for some people like me doing a few hours a week is more overwhelming than taking one day a quarter. And this is how I pitch myself. This is honest, honestly, how I pitch myself, I set aside one day a quarter and I just get in the zone and pitch myself to like 15 different podcasts.

Christina (31:07):

And I might have been listening to, you know, I would have been listening to, I kind of know who I'm going to pitch. You know, I keep running, like I have like a, you know, a tracker. And so I'm able to say, Oh, here are the ones I'm going to pitch so I can listen to them and then, you know, a week or so to come up to that. And then when it comes to the actual day, like, man, I just get in the zone and I will send out, you know, about 10, 15 pitches. On that particular day that is, you know, personalized to each podcast host obviously. But for me, that's a lot more doable than like saying, okay, I'm going to spend a certain amount of time per week. So that was just one thing I wanted to say to your listeners is, do know that, you know, there's two ways that you can do it, whichever one makes sense for you to do it, you know, and again, for me, that's setting aside the whole day really get in the zone, doing it.

Christina (32:03):

And it's not an issue of like cause sometimes when I say that I do that people are like, Oh, but then don't all your podcasts, like land at the same time and know it naturally, that's not going to happen because like you said, like I booked this interview. Like I think, I mean over a month ago, that type of thing. So like that's how this works, right? Like some people are gonna want to interview a week later and some people it's not going to be for like two months. So it just kind of naturally falls. I've never really had an issue like everything just landing at one time or every interview happening on the same day. Like that's never been an issue. You know, naturally they will kind space themselves out. Or I might have two podcasts late in a week or something like that. And I'm totally good with that because then I'm like, I feel like at least on my Instagram and stuff like that, like I'm like, Hey look, who's crushing it. You know, I know, I don't mind, I don't mind that at all, but you know, to me that I try to get myself, my goal is six podcasts a quarter. So two a month is my ultimate goal. So you know, that's, that's kinda what I'm going for. And if you think about that by the end of the year, that's 24 podcasts,

Lindsay (33:13):

That's a lot of podcasts episodes that you've

Christina (33:15):

Been on. Exactly. And and to me the six or the, you know, two a month, that's a very realistic, doable goal. Like I don't feel like that's too much. And I think for most people that that's a, that's a good amount where they feel comfortable doing it and they're still seeing the needle moving forward in their business.

Lindsay (33:35):

I like that. And I think it's always important to point out, you have to do what works best for you. So right now I'm not even, I'm not pitching anybody, but I think what happens when you are on podcasts, they'll start coming to you too. So they almost are doing your job for you. And which is nice because you're like, Oh my gosh, yeah, I need to start pitching again. But then, Hey, I want to be on our podcast short now I don't have to for a while again.

Christina (33:59):

Yeah. You're like one spot's done. I totally understand that. I feel that when someone reaches out to me and asked me to be a guest, I'm always like, yes, because I'm excited to be on their podcast, but B it's totally like, I'm like, okay, well, there's a, you know, that's one more towards that six a month goal. You know, that, that I have done. But absolutely it is, it is funny. And being a guest on podcasts, you guys seriously will open up the doors to opportunities that you never saw. And that is being on other people's podcasts. I was asked to speak at events, teach at events, that type of thing all because I was a guest on podcasts. So I just think that's important to note that like the pod doing the actual podcast, guesting is a part of it, but you know, you can't even foresee the ways that people, the things that it's going to change, the ways it's going to change your business.

Lindsay (34:52):

Absolutely. And it's not like you're going live with somebody on Instagram where it's like 24 hours and it's gone. Podcasting is actually long, and has such a long life. I mean, it's, it'll last for years. Cause they're, they're always getting new listeners who binge download everything. So it's like, it's, it's so worth it. So worth it,

Christina (35:13):

What you said is so true. And that's actually what I should clarify when I talked about having to make sure you have a clear call to action for when you're a guest, make sure that it's an evergreen call to action. So what I mean by that is it's something that you're always going to have up. It's not something that's only up, you know, you're like, Oh, well I'm just putting this up only for my launch or something like that, because what you said is so true, people go back and binge six months a year. I mean, I still make sales from, from podcasts. I was on nine months ago, six months ago, that type of thing. So absolutely when people find a host, they like, and they find a show. They like, they go back and listen to a ton of them. So just make sure that that call to action is something that they're always going to be able to find, you know, on your website

Lindsay (36:00):

Definitely. Or, you know, sometimes I'll even just have a call to action to DME on Instagram and I'll get people every week from old episodes. And it's so nice to talk to new people and hear that they were listening to something I recorded months ago.

Christina (36:15):

I love that. Yeah. That makes me so happy. That's like the ultimate goal, you know, it's, you know, you're a guest on podcasts or for you, you have a podcast as well. And then, you know, you have actual warm leads reaching out to you, coming to you. And I think that that's just the beauty of being on podcasts is these are people that are now seeking you out. You're not having to chase after them. You're not having to do these other things. They heard you on a podcast. And that really ups that trust factor for them, right. That I know like, and trust. They were like, Oh, like, I feel like I, you know, I know this person, they clearly know what they're talking about. Like now I actually want to see how I can pursue working together well with them. And I think that's just so important to understand is like when someone comes to your list from a podcast that is a warm lead, that is not cold, they have absolutely, you know, they, they came over to pursue you a little bit more and see what you're all about because they liked what you had to say.

Lindsay (37:15):

And they listened to the end of the episode and that's yeah,

Christina (37:21):

Yes it is. And it, you know, most people do. So that is a question I've been asked before, but in this 80% of people listen all the way to the end of an episode or not even of people, but 88% of episodes on like Apple podcasts and get listened to the whole way through. So typically that is common that people have listened to the whole thing, especially if you've wowed them, which I know you will, with your, you know, things that your, the value that you're going to bring. You know, that's, that's they, they are listening to that and like I'm telling you, they, they do come over to your list. They do become warm leads. They follow you on social media and it just becomes a fantastic marketing tool for you.

Lindsay (38:01):

Yeah, it does. If you think about the effort that people go through from just listening and then, okay, what's her name going on, Instagram searching for you, messaging you like, that's a huge effort and it doesn't go on notice. And I'm, I'm grateful for that every, every time that happens. Cause I think man, they went through so much work just to tell me hi. And that means so much. Yes, absolutely. Okay. Christina, this was a great episode. I'm sure we could have talked for much longer. But I know you have some resources. What's your call to action? To the book your dream clients audience.

Christina (38:36)

Yes, I direct everyone to a website that is PI painless podcast, pitching.com. And I have a, you know, strategy, a system, the podcast that you made, a painless system that I developed that is all about, you know, for people that are just beginning on their journey, kind of how to get started with pitching yourself to podcasts. So that is the one thing that I have. And that's for people that are typically over the 1000 subscribers on their email list, or I'm sorry, under a thousand subscribers on their email list. And then if you're over that I do have more high touch, like one-on-one services that I offer. And so I'll, and that's it publicity by christina.com and I'll make sure that Lindsay has that link for the show notes. But I do have a pitch broker service, so I pitch on client's behalf and get them booked on podcasts.

Christina (39:35):

And then I also have a VIP day. And that's typically for people who want their teams to start pitching on their behalf. So we have them and a member of their team come together and we do a full day where we get you completely set up, get that PR that email pitch template written, all that good stuff, find out where we're going to fit you, topic ideas, et cetera, so that your team's ready to just take it and run with it from there. So that's another option that I have as well. Finally, you can follow me on at publicity, by Christina on Instagram and that's publicity, Christina, cause I'm so clever. It's like the, you know, like I always want to say that because I'm like, I can find you I'm like, so, you know, it's publicity X, Christina with a ch and you know, I post stories, I have fun. I have all those audio clips repurpose everything. So you know, come on over, join the fun. Awesome. Well, thank you so much for being on the show, Christina, this was fun to talk about and I can't wait for our guests to go and check out your resources and go follow you. Thank you so much. I'm really, really excited to be here and I really enjoy your podcast and this has been super fun. So thank you.

Lindsay (40:52):

Yes. Thank you.

Don't forget to download your free workbook, 10 Ways to Book Your Dream Clients and join our free Facebook community.