How to Craft a Stand Out I Help Statement

Episode Transcription:

Welcome back to The Book Your Dream Clients podcast. Today I want to chat with you on how to craft a standout ‘I help’ statement. So sit back, relax and enjoy.

Do you ever feel like there's a bad connection between you and the people who follow you, visit your website, and subscribe to you? There are three reasons why this is happening. Number one, you want to help everyone do everything. We all do, bless her heart, but there's a newsflash; You're not Walmart. You're also copying and pasting someone else's business. Their branding, packaging, copy. If it works for them, it should work for you, right? Wrong. Number three, when someone asks what you do, you give them a five minute explanation and they look more confused than ever.

Here are the repercussions of these mistakes: radio silence, crickets, and worst of all, when a potential dream client actually lands in your space, you confuse them. And what happens when confusion sets in? They seek clarity by going somewhere else. And you miss out on not only a client, but income. Imagine how different your business would look if you simplified and clarified everything you do with confidence and ease. That's what I want to show you right now.

I think it's so important to get really clear on who you help with this stand out ‘I help’ statement. Because this is the catalyst to getting everything else moving. One of the first things that I discuss with new clients and coaches is this exactly. So you're getting a high level dose of how to craft this right now. So grab a piece of paper and a pen. Go look at your current ‘I help’ statement and let's see if we can revamp it so it can stand out better.

Here's what mine says right now: “I help coaches attract their dream clients so they don't feel like they're running an expensive hobby.” I'm going to say that again, because I'm actually going to suggest you write this down. Ready? I help coaches... Underline coaches... attract their dream clients... circle that. So they don't feel like they're running an expensive hobby. I want you to underline ‘feel like they're running an expensive hobby.’ Okay, one more time. I help coaches attract their dream clients, so they don't feel like they're running an expensive hobby. All right. So let's talk about the first one that we underlined.

Coaches, who do you help? You need to remove coaches and put in who you help. It doesn't have to be super niche down - like I help people who are forty-four years old, you don't have to do that. It just needs to be clear. If somebody lands on your Instagram profile or your site,they need to know who you help and they shouldn't have to do any guesswork.

Okay? That's your who. You need to have a who. Now the next section, (the part where you circled), what do you help them do? Now, this is the tricky part. Don't use your language! You have to use theirs. You have to be able to use their language and then once you're able to tap into that, everything will feel really easy.

So what does your dream client really, really want? What's that one thing? If you waved a magic wand, what would that be? They want to attract their dream client. That's what my people want. They want clients and they want them to be dream clients. So think about your people. What do they want? What's that one thing. Their biggest thing. If they found you and they saw what you do, and they would feel instantly connected to it, what would that be?

The last part is kind of a negative thing. And I like this. And I know this is why this stands out because we're -  we're putting a negative and a positive in one sentence and we're balancing it out. So we went from, I help coaches attract their dream clients... if we put a period at the end of clients, that would be okay.

But what if we took it a step further and added their pain point? I always think of infomercials. The reason why people are so hooked on them is because they're going on and on and on about the negative things, the negative experiences, the pain points, the things that keep them up at night. And people are glued to that because they identify with that because that's what they're dealing with right now.

Yeah they want to attract dream clients. But right now they're feeling like... what? What is that big thing? Do they feel like they're running an expensive hobby? Yeah, my clients do. Because they're either just starting, they're trying to get going and they're paying for their website, they're paying for their email service provider.

They're paying for their domains. They're paying for all this stuff and nothing's coming in. And they feel like they're playing office, and they're not making any money. And they're tired of it. Like this is their last shot. What is your dream client tired of doing? What is your dream client tired of feeling?

This is so important. You have no idea. You have no idea how many people come to me and say, oh, I saw that you’re feeling like your business is an expensive hobby, that's exactly what I'm feeling. Yeah, the dream client thing is great. But I need to talk to them when they're in the thick of it. And that is your best chance of getting them into your world because that's what they -  that's the first thing that they see when they see your profile on Pinterest or Instagram, they see your ‘I help’ statement. So important.

I'm going to read it one more time. I help coaches attract their dream clients. So they don't feel like they're running an expensive hobby, okay? Now I have a challenge for you. I want you to create your ‘I help’ statement, okay? And then I want you to Voxer me so I can help you really fine tune it. I've helped create hundreds of these.

So please craft your ‘I help’ statement. Download the Voxer app on your phone. It's free. Find me, Lindsay Maloney, and send me your ‘I help’ statement so I can help you make sure that it feels super perfect for you and for your audience, okay? What's going to happen after you do this? You need to spread the word.

You need to share it everywhere. So I have some bonus tips for you. Share it on your Instagram profile. If it's too long, that's no problem. You can simply shorten it up for Instagram purposes, but keep the long form somewhere safe. Your Pinterest profile needs to show this big time. Update your Facebook page. And then bonus points if you create a post sharing it with your fans.

And don't forget a call to action. Send them to your website. Send them to your Facebook group. Where do you want them to go? Send them! Add this to your email signature. Make sure you up-level yourself and try something like Wisestamp. You can easily have your - you know, your social media profiles, your ‘I help’ statement, your photo - all of those things. 

It’s called Wisestamp. It's pretty cool. And then make sure your website reflects your new found ‘I help’ statement with a twist. Optimize it. Make sure your homepage reflects it. Your ‘about’ page. All of those important pages. Make sure it speaks that language. Cause you have just completely up-leveled yourself by getting really in touch with who you help, what you help them with, and that negative pain point.

Easy, right? Again, please Voxer this to me so I can help you, Lindsay Maloney. It's free. And if you don't want to download Voxer send me an Instagram DM, and I'll help you craft it too. I'm excited for you. Thank you so much for listening. I'll see you on the next one. 

Before you go, I want to invite you to join my free Facebook group for coaches. Simply type ‘DreamClientCommunity.com’ in your browser and request access, and we will happily let you in. We have amazing coaches that are just like you who are starting and scaling their business and we would love to see you there.