Deciding to create an online course or a small digital product? On this episode of the Book Your Dream Clients podcast, I visit with Dr. Destini Copp about how to gather all of those amazing ideas inside your head and organize them into a product that will transform the lives of others. We also dive into launching strategies, how to have an effective evergreen funnel and the mindset of being a course creator + some of the pitfalls to avoid.

Dr. Destini Copp is a marketing expert who helps business owners scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work. She is a college marketing professor turned online entrepreneur and a wanna-be, Serena Williams-like, tennis player. She is the host of The Course Creator’s MBA Podcast and author of the best-selling book, Launch Your Online Course Business in 90 Days or Less.

Destini’s website: https://destinicopp.com

Episode Transcription:

[00:00:00] Lindsay: Destini. Thank you so much for being on the book, your dream clients podcast. I'm very excited to have you on 

[00:00:51] Destini: Lindsay. Thank you so much for having me. I'm super excited to be here with you today. So 

[00:00:57] Lindsay: why don't you go ahead and introduce yourself so we can go ahead and get started? 

[00:01:00] Destini: I'd love to, so my name is Dr. Destini Copp and yes, I am a doctor, but not a medical doctor. I'm an academic professor because I worked in higher education for many, many years before starting my own businesses online. And I. Entrepreneurs and business owners scale their revenue with digital products and evergreen sales funnels. So I'm super excited about both.

[00:01:26] I've been in higher education for, you know, it's been over 15 years now and I started out teaching online. So I started out teaching online, back in the dark ages. When I had people asking me, what do you do? You teach online? Like people really learn online. Yes, it is a thing. And you know, now with COVID and everything, it's become a lot more popular and people really, truly understand what it is and how it works because their kids have been doing it for so long.

[00:01:57] But, you know, when I first started, it really was very new in the market. But that's what I'm passionate about. Teaching online, helping others build out their digital product portfolio, whether it's with online courses or memberships, and also helping them scale it with evergreen sales funnels versus live launches.

[00:02:17] And we can go into details on that too. If you ever have any questions on that. 

[00:02:22] Lindsay: Okay. Awesome. So I love that you started teaching online 15 years ago because not a lot of people like his head even knew that was even possible. I mean, when we think about 15 years ago online, it was just doing things on Facebook or was Facebook even around them.

[00:02:38] I don't even 

[00:02:39] Destini: know how Facebook Raven, wasn't a thing then that's how old, I guess. I started teaching online back in 2005. And that's just when online education at the higher you know, at the university level was really just starting to take off a lot of the traditional type of universities. Like my son goes to Georgia tech.

[00:03:02] They weren't doing online at that time. At that point in time, but a lot of the more non-traditional type universities started going down that path because a lot of students were coming to them or prospect or prospective students were coming in and say, you know, I'm working full time. Right. I don't have time to quit my job and go do a traditional Thai MBA or, you know, whatever they wanted to go do.

[00:03:27] So that's really when it started to become popular. And when you know the demand out there. You know, it was for online. 

[00:03:36] Lindsay: I remember, I think when my brother was going to college on a, he did a little bit online and in that same year, and I thought, boy, that would have been nice when I went to college because I hated college.

[00:03:48] I, I needed the social aspect of it. So very much. I would've, I would've done really well in. Well, but that's for another subject, which is why the time that we are able to do what we do now is so amazing. And I feel so grateful for this platform every day that we are able to do this, because this is so new yet, so innovative for the future of, of learning and owning your business.

[00:04:14] And I think it's so cool how we can take an idea and put it out online, but then there comes this, like, How do we get from the idea of something like, I'm really good at something I'm really good at explaining this? How do we get it from brain to an online course? Like how do we even get started with. 

[00:04:36] Destini: So that is a very good question.

[00:04:40] And it's quite frankly, it's one that a lot of people struggle with. And I will say even when you know, I started my own online business. It was hard for me in the beginning, right. To figure it out. What exactly am I going to focus on? What exactly am I going to do? Because quite frankly, at that point in time, I don't, you know, and I still do.

[00:05:01] I had a lot of different things that I could teach about. Cause I had a lot of expertise in a lot of different areas. Like for instance, one of the areas that I. Thought about teaching in and really helping people am, cause I'm really good at it. It's kind of like the productivity and kind of that organizational type thing.

[00:05:21] And, and that was actually one of the things that I, you know, originally thought I might do something on, but basically what. I do Lindsay. And what always tell people to do is, you know, if you have a bunch of different things that you're interested in, teaching people and helping people with, you know, write them all down and kind of categorize them and figure out, you know, is this, is this an area that I want to go in?

[00:05:46] And it's not like you can't go down one path and pivot later, I've certainly have done that. So let's just say for sake of arguing. That I had decided to go down the path of productivity and helping people, you know, with, with that, maybe it was, you know, project management plans, productivity in their business and so on and so forth.

[00:06:08] If you wanted to create a course around that, there's different ways you can go about it. What I like to do is think about step by step by step processes. Now, caveat here in, I want to just mention this because we have, you know, might be some teachers listening or even some of my, you know, oh, university professors listening, how you create an online course to sell it in the market.

[00:06:37] It's different than what you would do at the university level, or maybe even K through. Because people who are buying courses in the marketplace, like you and me. So we go out to you to me or any of those course marketplaces, or we're searching for a course on a particular topic. We're not necessarily interested in what you know, this Taurus is teaching me X, Y, and Z.

[00:07:02] We're more interested in what's the transformation. That this course is going to give me, so going back to my productivity example, assuming I had one, you know, gone down that path, one of the first things I would need to do bef even before I started, like laying out the steps is decide and kind of figure out what is the transformation?

[00:07:26] Am I going to promise or give my students? So someone going through this course and you know, they complete this. At the end of this course, what are they going to be able to achieve? You know, they're starting out and point back point a where they are today, which is their undesired state is not where they want to be.

[00:07:47] They want to get to point B, which is their desire state. What is, what does that state look like? So going back to the productivity example, you know, maybe their computer files are all disorganized. They don't have any type of project management system. They feel like, you know, from day to day to day, they're just barely keeping their.

[00:08:07] Under what, you know, over water, you know, the transformation might be, you know, they have, they know exactly what they need to be working on for the day. Their Google calendar is very structured and they have it all laid out, you know? So you get the point. So to answer your question, that what they need to first start thinking about is what is that promise transforming?

[00:08:29] Lindsay: I, I agree a hundred percent. The transformation is what we need to be working on. And so many times I will see students or clients we'll work on the details before they even get into the transformation. And I, in my opinion, that's just a way of. Procrastinating you moving forward with your course or your product or whatever you're trying to sell.

[00:08:52] Because it's not, it's, it's so much more comfortable for us, for me anyway, to be in the creative state. Right. And if we can sit and think about all the tiny little details, the branding, the, every, the workbooks, all the things that we want to include in the course, and then here comes the point where we need to actually be talking about it with other people.

[00:09:14] We have no idea what all of the details we've been spending so much time on are even going to do. We don't even know how they're going to change someone's life. Do you agree that that is a problem out there when it comes to creating something online? 

[00:09:27] Destini: Yeah, I absolutely do because I think we as human beings, when we're creating something, we put our blood, our sweat and tears into it.

[00:09:37] We know. Intuitively, you know, to something we know what we want to achieve when we, you know, pull this together for folks, but you always have to keep in mind, you know, that in user and when they are looking at the sales page or the checkout page or whatever, you're going to put together to sell your group co you know, your coaching program or your course They're going to be looking at it and thinking in their mind, is this going to change my life?

[00:10:04] Or how is this going to change my life? So everything that you put together needs to tie into that, that feeling right there, they're going to get, when they're looking at that sales page, are they going to be looking at it and say, oh, this is exactly what, what I need. This is exactly what's the missing piece.

[00:10:24] Lindsay: And that comes down to knowing who your person is inside and out and more than likely. And it probably should go this way. It, it was you at a time prior to today, right? It was you in the past and you should be speaking to yourself. And I think that's, that's always avoided as well is we always want to come up with something new and fresh and talk to a whole different group of people because we're trying to be like somebody else online.

[00:10:51] And nothing's really the communication. There's something lost in there and we don't even recognize the journey we've been on. And here are past 3, 5, 10 years have been the. Lived out. Right. 

[00:11:07] Destini: And I love that. I love what you're suggesting there is, you know, that transformation is maybe what you have done and what you've accomplished in your life.

[00:11:16] And what I love about, you know, working with coaches and service providers is they tend to know their clients very well. Right. Cause they're working one-on-one with them. And I think the more you can really work. You know, hand to hand and, you know, one-on-one with your, your clients the better off you're going to be when it comes to building a course or a group coaching program that has a course bundled in with.

[00:11:46] Lindsay: so a lot of coaches are probably working with their clients right now. And they're wondering, should I create a group program? Am I ready for something a thousand dollars or more? Or should I start small with a digital product? How do you help them figure this out? 

[00:12:03] Destini: So I, I'm not, I don't think that there's any right or wrong way to go about this, but what I like about higher priced programs for coaches and some of the benefits of it, number one, a coaches generally.

[00:12:19] It's going to have some high touch points with their clients, right. Even if, even if you're still bundling in online course, you're still going to be working fairly closely with someone, whether it's, maybe you're upselling them one-on-one services. In addition to the course, or you have some type of group coaching program, or maybe.

[00:12:41] Doing group coaching every other week, or maybe you're doing even some boxer type coaching or text-based coaching or email coaching. You you're going to have that high touch point with your clients. And with that, I think it needs to be a higher price point. And there's a lot of. And to having that higher price point, number one, you don't have to have, this may seem obvious, but you don't have to have as many clients, right.

[00:13:07] To meet your revenue goals. So if your revenue goal is, you know, 10,000, $10,000 a month, you know, that's going to be very different in terms of the number of clients you need to be working with. And if you're selling a low cost, well, what I call more like. Product like a, a mini course or a tiny offer. So I, you know, I think for coaches, I like to see the more higher priced programs, whether it's a thousand dollars, $2,000, just because you have so much hands-on that you're doing with your clients and they need that from you.

[00:13:46] Lindsay: I totally agree. And I think that's just a great way to get. Initial gigantic idea out of your head and out into the world to serve more people. If we don't even look at it as, you know, selling something, if we look at it in a different perspective, the world needs my course, the world needs I program.

[00:14:06] And the only way this is going to serve people is if I package it all up, it's like, like how I brand standard coaching academy. It's the one-stop shop for coaches. You don't have to go anywhere else. All here for you. And then there is going to come a time after you have your course out there and it's running and you have students coming in and you're going to come into this place where you're like, gosh, I kind of want to have something small or maybe a digital product out there.

[00:14:31] How do you know what to put in a digital product? This is a question I get all the time. How do I know what to put a digital product and not something that should go on my course? How do I differentiate the. 

[00:14:41] Destini: Oh, I've got a really good answer for you. So a couple of things, and I just want to kind of frame this up a little bit more.

[00:14:48] First of all, I do love mini courses, and I think that there's a lot of ways that you can use a mini course in a coaching. You know, if, if you're a coach one, you can use it as a tripwire. So somebody. Signs up for your free lead magnet. They can, you know, on the thank you page, you can offer it. If you are participating in like a virtual summit or some type of industry bundle, you can use that as your, kind of your high in, you know, your offer.

[00:15:16] If you would, your pay type offer that you might be given away and something like that to really add some value. So. All of us. At some point I have several different mini courses that I offer in my business, and I use it in a lot of different ways. But to answer your question specifically is what do I put in a mini course versus what I might put in my full-blown signature type program.

[00:15:39] I always think or tell people to think about where are your folks getting stuck when they just need to get started? Yeah. So I'll give you some examples here. So in my, one of my previous roles, I was a Facebook, Instagram ads consultant. And you know, I had a lot of people who were coming to me, Lindsay, that weren't quite ready, quite frankly, for me to be running Facebook and Instagram ads from this.

[00:16:06] And I just, I, you know, unethical, ethically, I didn't feel like I could, you know, take that on because I just stayed and didn't think that their funnel and everything was where it needed to be. So they were really getting stuck initially in just like kind of proving their funnel. Right. So I put together this little mini.

[00:16:25] It was like an ad starter kit just to get them started just so they could dip their toes into Facebook and Instagrams. And I walked them through a very, very simple setting up a Facebook ad li campaign just for lead magnet that they had. And I walked them through exactly how to set it up. I'll walk them through exactly what audience to go target.

[00:16:45] So it really just allowed them, so they didn't have to pay, you know, thousands of dollars to me for Facebook and Instagram ads consultant. They could kind of test it out and get started. And when they were ready, they could come to me. So think about where your audience, where your folks are getting stuck.

[00:17:02] And what's that little piece of information that you can give them to get to just help them take that next. 

[00:17:10] Lindsay: It's almost like a prerequisite before they go into your class. Right. I would prefer you to try this first or have this implemented before you dive into the real deal. Right? I think the, I think 

[00:17:23] Destini: that's perfect.

[00:17:24] That's the perfect example. 

[00:17:26] Lindsay: So, okay. We have our program out there and our digital course, I don't know. What's, you've been around doing this for 15 years. How has marketing changed? I think marketing has definitely changed a lot within the last year or two. I don't think it's as easy to promote your, your products in my open kin to cold audiences.

[00:17:49] What's the differences between marketing back then too are maybe like an evolution of marketing, for course, creators. Can you talk to people about 

[00:17:57] Destini: that? Yeah, I mean, I'll, you know, I've worked in marketing for, I'm probably going to really date myself now it's been close to 30 years and things have definitely.

[00:18:08] Changed over time. There is absolutely no way to, I mean, I couldn't even begin to talk to you about the, you know, the changes that have taken place, but to your point into your question, just in the past few years, things have changed and, you know, I would say consumers and certainly business owners and entrepreneurs out there, they, you know, They know when they're being marketed to right.

[00:18:34] Your coaching clients know when they're being marketing too, and that's not necessarily a bad thing, but what they're looking for is, you know, that personalized type marketing and, you know, even, even in evergreen sales funnels, which is something that I'm very passionate about, I think we can still. Be very personalized.

[00:18:58] I've sent out two emails this week to my list and I had, you know, a ton of replies from it. Maybe people were just replying back and this was a broadcast email. So, you know, I think you still have to be personal in your marketing and really. Have that hands on with the people in your audience, whether it's your, you know, chatting back and forth with them on Instagram and the DMS, whether it's sending out a broadcast email, like I did, and go back and forth with folks via email and figuring out how you can help them.

[00:19:30] You know, just it's that personalization that is going to be, it's going to continue to be important. 

[00:19:37] Lindsay: I agree. I think there's a lot to say about evergreen strategies. And I think that removing yourself fully from a strategy is very dangerous. It's not, I don't think we should ever set something up and forget it, and then just expect it to do its thing eventually.

[00:19:55] Like we still should be present in it because. The question. Why did you set up your business if you want to walk away from it so much? Like that never made sense to me, like get, get in there to me. I created this because I want to get my hands dirty every day. Cause I enjoy, I enjoy getting my hands dirty in my business.

[00:20:13] So I love evergreen. There comes a point where it almost feels like it can feel so distant for you if they're set up for awhile. So we need to be trying new things in our business. Now, when it comes to social media and promoting your, your course and your digital product just in my experience, it seems a lot more I'm I'm not trying to be a Debbie downer over here, but.

[00:20:36] Three years ago, four years ago, it was so much easier to get people off the platforms and go to your, your landing pages, your sales pages. It seemed just so much easier back then. So now, what do you, what do you say to people? Because it's harder than ever to get people off of Instagram, get off of Facebook and go somewhere it's it's difficult, but there is a way to get them off of there.

[00:21:00] What is your recommendation? 

[00:21:02] Destini: So you know, I'll just mention a couple of things that have worked for me. And I, I, you know, I'm not. Huge. I'll give you a caveat here. I don't promote a lot on social media. I focus more on my website and driving like SEO traffic to my website. So the majority of the people that are coming in to my world, Our finding me on Google or, you know, possibly even Pinterest, but basically it's more search engine type stuff than it is social media type stuff.

[00:21:33] But to it, you know, for social media and just lead magnets in general, which would apply to my website too. Right. My, I continue to update them on a regular basis based on the feedback that I'm getting from my audience. And I think that's so very critical because trends change your audience needs change.

[00:21:57] I mean, they do change maybe even quarterly, they changed. So even if you set up an evergreen itselves funnel, I would recommend that you go back and refresh that webinar or refresh that lead magnet on a regular basis because. You know, you, and it goes back to Lindsay. And then what you were saying, you have to constantly talk to your audience, roll up your sleeves, figure out what do they need from you?

[00:22:21] And you have to be continuing to meet those needs. I know that for me, what my. Right now in what is a big, a big deal and what they're searching for, because I go in and look at all the reports, they're looking for information on evergreen sales funnels. So that's what I'm focused on, providing them and giving them training on.

[00:22:43] Lindsay: I think it's so important to pay attention to what she just said. I have my website working for me. I concentrate on the SEO. I concentrated on. It's not all about social media. Right. We know that. And especially when we're recording this in October last month. Was it last month or was it this one still?

[00:23:03] Instagram and Facebook track down. I thought that was awesome because we didn't have to worry about social media for like a whole day. And it was great. And there are so many people who put all their eggs in the social media basket. And then when things like that happen there they're lost. They don't know how to get people onto their website because they haven't put in the work to, to, to optimize it, to do the things that they need to be doing.

[00:23:28] So it's really important to. To not rely on social. Right. So we see a lot of people who just started and I just had a conversation with a student last week and she said, when I first started my business, I had, I have a huge social media following. So I thought, well, this is going to be easy for me. And she said, and it's not.

[00:23:49] It's not all about social media. It's about doing the, doing the outside work. So if people are thinking, oh, I can't promote my course. I can't promote my, you know, a small product out there. Cause I don't have a big following. That's simply not true. But how do you promote. Starting, how do you get your website and everything amped up and ready to go?

[00:24:11] So people are coming to you to find solutions. I think that we set up a website and we think everyone will, everyone in the world will see it right away and we can get so disappointed when we don't see those numbers go, go crazy high right away. Or even after a year. Can you just talk them through that?

[00:24:30] Destini: Yeah. So I don't think it's not like a get rich quick type thing. Right. I think it takes, it takes time. And I will say that blog posts that I did back in, you know, 2018 I'm still seeing results from those. Right. So, but it's, it's taken awhile, right? For me to get this content posted on my website, I probably have.

[00:24:53] I don't know I was looking at it the other day. I was looking at my content list of all the, you know, all the podcasts episodes I had and all the blog posts I had. And I probably have over 220. So it took a while, right. For me to build up that type of content on my website. And that's what. With that SEO.

[00:25:14] The other thing that I have placed a lot of focused on Lindsay is more PR type effort. So like being a guest, like right, what I'm doing today on this podcast, that's a way to get your name out there and to promote a lead magnet that you have that people might not otherwise know about you. So that I highly recommend thing, like things like that.

[00:25:37] I'll recommend, you know, speaking. Summits. That's another, another thing, you know, guest blogging. That's another thing to do. Anything that you can do to get your name out there when you're just starting out, getting people so that they know you, they can see, you know, they know you give them the free offer, right?

[00:25:55] When you're a guest on somebody's podcast. If the, if you have that opportunity, give them the link for your free offer. So you can start building that email list. And I can't. Emphasize this enough building your email list is one of the most important things that you will do in your business, that the SEO is important too, in building your email list.

[00:26:17] So if I had a couple of things that I would focus on, it would be those. And you notice, I didn't mention really anything about social media. I love 

[00:26:26] Lindsay: it. Cause that's where I, that's where I'm going with this. This don't rely just on social media to grow your business. It's going to be really, really disappointing if that's what you're, if that's your thing.

[00:26:36] And it feels like Destini has been listening on the backend of all of my calls with my students on exactly what to do to, to build your business. It's all of those things and that when you starting to feel frustrated, because you've put in all the work to set up your business and you're not seeing any results, it's time for you to branch out and do those things like get on other podcasts, go do lives.

[00:26:59] And other Facebook groups say yes to different summer spots. If you really want this, those opportunities will present themselves to you. I promise. And so many times people will ask me, how do you get on summits? And I say, I have no idea. People will just come up and ask me to be, to be in them. But those things are such great gateways because I just have, I just had a new club member come in and because I was in a summit.

[00:27:25] From a long time ago. So you don't know how long you will be embedded in the back of someone's mind. And they might say, well, maybe in January, I'll join her program. Or in June, I'll do this. You have no idea. And that's why it's so important to show up. For those people who are going to put you in the back of their mind, you're not going to go away.

[00:27:45] So be memorable, memorable to them as well, by giving them something, you know, like that, like Destini said some kind of a free offer or whatever it is, those things really put you out. And it gets you out of that beige audience of everyone doing the same thing and gives you some color. So you can stand out in front of everybody.

[00:28:05] Destini: I love everything that you said there, Lindsay, and I love the fact that you mentioned that it really just builds upon itself. I would say that, you know, I've just kept at it, right? I just didn't quit and kept at it. I did want to quit in the beginning. I'll just go ahead and tell you that. And to that, to something you said earlier, I thought this was going to be easy for me to write.

[00:28:26] I was a college marketing professor. I have. Variance and marketing. I didn't even talk about some of the stuff I've done in March. I didn't even mention that to you, but I was like, this is going to be so easy for me. It wasn't in the beginning, it took time and it took perseverance and it took me just doing the right things to build the building blocks of my business.

[00:28:47] Lindsay: Having patience with your business. It all comes down to that. I think that's a tool that we can't find or purchase, and that's why it's so frustrating. Right? We can put our websites up with a click of a button and post something on social media. Make something really pretty in canvas. And we can do that really quick.

[00:29:05] Right. But we can't bring the people to us as fast as we want them to see it. We can help people as fast as we want to help them, but we have to get your race that impatience and be okay with the entire process, because it will come for you. And like, like Destini said, I, I put in the work. Yes. There were times where I wanted to quit, but I just kept going.

[00:29:27] I kept doing it because you knew that there was something there for you. What's your drive. Like what makes you do this every day? 

[00:29:34] Destini: So, you know, in my, a couple of things in my business, first of all, I definitely love helping people, right. I wouldn't have been a college marketing professor all those years if I didn't really love teaching and helping people.

[00:29:45] But I, you know, on the flip side of that, I would say my family, right. I have two young boys that I need to support and, you know, that's one of the things that definitely keeps me going, and I don't want to quit because of them. 

[00:29:58] Lindsay: I felt the same way about my little ones and, you know, even when we're having fun and I say, okay, I got to go to a meeting there.

[00:30:06] They're okay with that because they know that it makes, it makes me happy. Right. And they know that this is all for everybody. It's for the, for our family it's for, for, for today and for tomorrow. And I think that when our business is making us happy your family sees that you don't want your business to be.

[00:30:22] Big stress ball that you created because we did create these things, right? So we don't want it to be this big, massive stress that of impatience that isn't serving us. And I don't think that's why we created our business in the first place. What do you say to people who don't have enough patience to grow their business?

[00:30:41] Destini: I mean, I agree with you. You have to have the patients and you also need to be able to, if things aren't working the way you thought they were supposed to work, you have to be able to kind of pivot and figure out, well, should I try this? Or should I try that? Not that you need to be pivoting constantly, but you might need to be tweaking things, right?

[00:31:03] And most importantly, you need to be looking at. Data, right. Looking at the data and figuring out what is the data telling me to do, or what is the data telling me I should do next? 

[00:31:15] Lindsay: it is, it's important to be aware of the things in front of you and that could be coming at you. But I always say. Just trust.

[00:31:22] If you believe that this is a good, a good move for you and your business, just trust it and give it some time. Yesterday we're, we're doing some school and we're talking about praying and my daughter asked me so a anything I pray for I'll get them. Right. And I said, well, God always wants to answer, answer our prayers, right.

[00:31:42] But it's not always going to be what we think is best because we have no idea what's best for us. And I said, it kind of applies to everything right. In our business. We have these big dreams and asks, but it's not always going to come up to us in the way that we wanted it to present it. It's going to come and the way it's supposed to be, and we have.

[00:32:02] Really just trust that. And it's not a sexy answer. It's not fun sometimes. And sometimes it's, it's, it's really hard to hear, but that is going to help you grow long-term because I don't want to be a short term coach. I don't want to be a one hit wonder coach. I always say I want to be a coach who was here for the long haul because I have, I have big dreams, right?

[00:32:26] So I, the only way that I can make those happen as if I am patient launching courses and creating things to help our audiences is great. But if we're not patient with allowing it to get to the person the time that is going to take the other, the alternative sounds better to me. I'm just going to wait and see and trust that it'll 

[00:32:44] Destini: get there.

[00:32:46] So as the old saying goes, patience is a virtue. 

[00:32:52] Lindsay: It really is. And I talk about that a lot on these episodes. I mean, we, we're almost at 200 episodes here too, so you guys have probably heard me say that and you're like, oh gosh, here she goes again on her patient's speech, but it is so true. We can put those fancy titles and all of those things out there, but.

[00:33:09] They're never going to get to where they're supposed to be if we don't allow them to get there. And I think it's important. It's an important tool for coaches and course creators to have to teach their students and clients as well. Do you agree? 

[00:33:22] Destini: Absolutely. And as, as you were walking through that, and I was just thinking about that.

[00:33:28] You know, all the things that I've done over the years in created, whether it was with the blogs, I've created their podcasts or created, I've launched two virtual summits. You know, you put a lot of work and energy into all of that, and it just builds upon itself. There's a lot of things that are happening in my business today that if I had not done three and four years ago, I would not be where I am today.

[00:33:53] Lindsay: I love that don't don't discount those things that you, you just kind of thought were small or didn't pan out the way you did. You thought they would right away. I love that because I think everything that's presented to us, those opportunities, whether it's being in some of our podcasts or just having an idea for a block list, they're there for a reason.

[00:34:12] So don't give up on them because you don't want to wait for the results. This was a really fun conversation. I think we went to. Tactical things we can do. We can launch our course. We can create it, we can do all those things, but then we went into the mindset of it. And I think that's really important to have that conversation to have, because not a lot of people talk about that Destini because it isn't as exciting to say that over.

[00:34:37] Oh yeah. You can get your course launched in 30 days and you'll have six figures in no time. I mean, we can say that, but it's not necessarily true. So I appreciate you kind of going all over the place with me with. 

[00:34:49] Destini: Yeah. And I think that we do folks a disservice. When we say, you know, you can watch a course and you can make six figures with it because that may be the case.

[00:34:58] That may not be the case. Yeah. I think we have to be realistic in our expectations and know that things are different for different people and none of them just because you didn't make it. You know, six figures or even 10,000 in your first launch, right? It doesn't mean that it was, it wasn't a success.

[00:35:16] It doesn't mean that you failed or anything. It just, it just means that what you did quite frankly, was working and you can build and expand upon. 

[00:35:24] Lindsay: Yes, it worked. So keep going. My first lunch, I made $5,000 and I was like, that's amazing because I could have not done this, then not made $5,000. So I'm just going to keep on doing it.

[00:35:37] And again, small numbers, nobody talks about those. So I think it's important to be very transparent in your business because you're going to inspire people to keep doing the same. I love that does me. Thank you so much for being on. Can you share with everyone where they can find you? 

[00:35:54] Destini: So the best place to find me is just my website.

[00:35:56] You can go there. I have free gifts and free resources there. If you're interested in creating online courses. Evergreen sales funnels. It's just destinicopp.com and Lindsay. I'm sure you'll put that in the show notes. Of 

[00:36:09] Lindsay: course you are. You took my line from me. I will put that in the show notes. And I really appreciate you sharing your perspective and all of your wisdom when it comes to marketing and online courses.

[00:36:19] So thank you for spending time with us here, desk. Lindsay. 

[00:36:22] Destini: Thanks so much for having me. I had so much fun here today.