If you had more followers on social media and a bigger email list would your business perform better? If there's one thing I can tell you right now, it's going to be that that is a huge story you're telling yourself. Yes, numbers are important, but if you're letting that be the reason for not having students and clients in your world, you're missing out.

On this episode I'm talking to Rose Radford all about how she helps clients double and even triple their revenue in 6 months or less with a small following.

After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online.

Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025.

Since building a multi-6-figure business herself, Rose discovered only 12% of female-led businesses ever reach this level of financial success. In fact, the income gap between female- and male-led businesses is bigger than the gender corporate salary gap...!

Through her private mentorship, programs and speaking, Rose helps high-achieving women turn their expertise into successful online businesses. Her client results include doubling and tripling business revenue in 6 months or less and reaching $50K months, as well as helping new entrepreneurs launch their business and sign their first clients.

Before taking the leap to start her own company aged 25, Rose worked in Kenya supporting new entrepreneurs in creating businesses with minimal resources, then went on to serve CEOs and leaders within global companies and Government to help them solve their most difficult problems as a Strategy Consultant at McKinsey & Co.

When Rose isn't helping women unlock their earning potential, she's bungee jumping, diving with sharks, jumping on a plane or seeking out the next adrenaline-fuelled thrill.

Rose's website: https://www.roseradford.com/

Rose's free training on going evergreen with your group coaching program: https://www.roseradford.com/stepup

Rose's Instagram: https://www.instagram.com/iamroseradford

Episode Transcript:

[00:00:00] Lindsay: Rose, thank you so much for being on the Booker June clients podcast. I'm so excited to have you on. 

[00:00:55] Rose: Hello. Thank you so much for having. 

[00:00:58] Lindsay: Really excited to have you on, because I think this topic is something that is going to hang out in the back of your minds until you get this figured out how to book clients.

[00:01:07] Even if you have a small audience, we have a lot of coaches who listened to this podcast. And one of the concerns is, and always will be how much is enough, right? You're never going to be happy with your numbers until you get over this, this thing that you decided. Is holding you back, right? I can't launch because I don't have the numbers.

[00:01:26] I can't promote my coaching business because they don't have the numbers. We've got so many stories in our head, so I'm really excited to have this conversation with you. But before we dig into that, why don't you go ahead and introduce her? 

[00:01:38] Rose: Absolutely. Yeah. I'm really excited to dive into this topic today with you.

[00:01:41] So I, my name is as we already know, I am a business strategist. I am also a multi-six-figure coach now, and I started my business about four years ago. I used to be a strategy consultant at McKinsey, where I used to help CEOs and senior leadership solve their most difficult business problems at the time.

[00:02:00] And I took what I learned that and entered the online space and started applying a lot of that methodology. Into the online space. And that allowed me then to support hundreds of female entrepreneurs since now in growing their businesses and really building a business that is designed for more freedom, like genuine lifestyle freedom.

[00:02:20] I've ended up working just three days a week. And I know that you are also really big fan of that too Lindsay. If you have to have that flexibility and genuine freedom in your business. The thing that I am most well-known for right now is being the evergreen queen. I specifically help a lot of coaches to ditch the launch rollercoaster ditch, relying on exhausting watchers to grow their business and sell their group coaching programs and instead teach them how to evergreen them.

[00:02:48] So they can sign one to three new clients a week into a very scalable group coaching program. And it's so, so nice to see that happen when. Implement the processes that I teach, because then they come to me after usually between four and six months into the program, they basically say, rose, I feel like I should be doing more work than this.

[00:03:06] And actually what they need to go do is get a hobby outside of that business because they've made it. 

[00:03:12] Lindsay: Oh my gosh. That sounds so familiar because. You always think you need to be pushing the vehicle. Right. You're always mad to think of new things to do. And then when it starts to feel easy, you think you're doing something wrong and you need to do something more and then you try something else and we do have choices.

[00:03:28] And I do understand that you've got to go find a hobby cause you think you need to be. Pushing so much because you hear those voices out there who are always launching and doing all these strategies that don't apply to your lifestyle. And you guys know that I have my three kids, we homeschool. I don't have time to take a whole two weeks and do this huge launch.

[00:03:52] And I've never done that. That's never been my thing. And I could see in the backend how exhausting that is for creators and coaches out there. So why did you decide that you wanted to have a more evergreen business as opposed to that launch lifestyle for. 

[00:04:06] Rose: Yeah, absolutely. So I done about nine launches at the beginning of my business.

[00:04:10] It not like I hadn't done the launch thing because I definitely gave it a shot challenge, launch, like masterclass launch or all the things really. And I also had started developing a great coaching program that I was selling on evergreen. So it had a lot going on different offers, flying over different places, launches different evergreen models and funnels and everything.

[00:04:28] And I got to the end of it. Would've been 2020. And I reflected on what had worked, what, how to walk from the previous year or two, when the business felt the most easy to run my spacious, more simple. When had it also been the most abundant with clients and money coming in. And I realized that all the time in which I had spent.

[00:04:49] Predominantly setting on evergreen was that time in which it felt the easiest simplest and was also the most abundant. And the times in which I was launching, I was the most exhausted costs gone up because we were maybe spending more on ads or more on team, extra VA support just to get the launch out there and working.

[00:05:04] And I took a step back, having got all this information and we lost a couple of years of testing and learning and realized that if I just doubled down on evergreening, my two group coaching programs at the time. I would have been hundreds of thousands of dollars ahead of where I was at the time. And that was a real like, oh, I hope.

[00:05:23] But for me, and it's one of those things where it's so easy to get sucked back into the idea of, oh, I just need to launch next month and I'll bring in some extra cash. Or like, I feel like evergreen is taking too long for me to begin to see results. I need to put some extra launch effort in, and actually that's not the case at all, a bit of patience.

[00:05:43] And but if systemizing. It's really powerful. And that's one of the other things I love about being evergreen is that you can systemize the crap out of everything because you're doing the same thing. Well, the business is doing the same thing every day and every week to grow audience, make sales, do client delivery rather than stopping and starting and the team, then having to learn something new every couple of months, it's actually a very different and more spacious way of doing business.

[00:06:08] So, because my core personal value is. I realized I had to make sure my business was aligned with that value and being evergreen is definitely the way to do that. On just as an example, we've had two new clients sign up into my group coaching program this week. So sales has been $36,000 and I know there'll be a few more next week and another one after that, another one after that, and I don't have to do any launching, I don't have do anything different.

[00:06:31] And the funnel that we've been that we have running today, we relaunched that funnel in April last year. So that funnel has been going. For nearly 12 months, we built it once and it's been delivering sales to us 12 months later. That for me, feels really exciting because that allows me then to build assets in the business, such as a funnel or a pitching program that then rewards and income and client results for months, if not years to come like.

[00:06:57] Lindsay: I love that. And congratulations on that success. 12 months later with a funnel that's still bringing in the consistent students and clients is pretty amazing and not very well heard of. I love, I love that. And I think it's just to preface this all. I think when we hear all these different strategies on how to grow your business and because we get so many ideas, Their head.

[00:07:21] I don't think it's healthy to just say, I'm going to do with this person does and I'm going to do, and I'm only going to do that. I think you got to pick what works best for you. And sometimes we mix like a hybrid in with our business. Like I want to try evergreen. Let's say somebody is, you know, doing a launch a few times a year.

[00:07:39] Maybe once a year and they're tired of it. They just don't, they're not interested in it anymore and they want to go evergreen and they have a program with students in there. Like it's active, it's a running it's proven to work. What's their next step. How do they go from launch mindset to evergreen mindset?

[00:07:58] Rose: Oh, so good. And there's a, there's a layers to this for sure. So from a strategy perspective, going evergreen, I mean, it's not just evergreening your marketing. It also means evergreening your clients that are free. And that's the first hurdle that a lot of people say to me, but I can't imagine running my group coaching program when new people join every week.

[00:08:17] I don't know if that's because they've just been doing the group coaching program in cohorts the whole time. So they haven't really thought about what it would look like to have an evergreen delivery inside that group coaching program. The other thing actually, I find people get tripped up on at this point is believing that.

[00:08:32] You start and finish your entire group by entire cohort or at the same time. And the reality is the other clients and the clients like progress and results. I'm not dependent on what the other people in the group are doing. And w even though that at school and at university, we all put in COVID. My question is always whether that really was the best way for everybody to learn and to progress in their own education.

[00:08:55] Was it? Yeah. So there we go. I think as a homeschool, you might agree with that one 

[00:09:02] Lindsay: very much. Yeah. 

[00:09:04] Rose: So that's the first thing in terms of evergreen delivery of your program. And this is the other part that I love, because you can create a lot of systemization and that's where your group is fully supported.

[00:09:13] They're held accountable. They know how to get support from you. And that gives you so much more spaciousness then to really get intimate and personal with supporting them. We have about 40 women inside my high ticket group coaching program right now. And I know each of them individually I know what's going on for each of them typically, and that's amazing yet I can, I have that space to think about each of them individually because of the systemization we have in place and the processes and everything.

[00:09:37] So. That's seven one, I'd say. And then step number two is obviously evergreening your marketing. So there's two aspects, really? The program delivery and marketing and the marketing piece. Yes, it's a funnel, but it's so much more than that. I find a lot of coaches will throw up an evergreen webinar funnel.

[00:09:52] You've probably fallen one down yourself if you know the online space. And thinking of that's it cool. Okay. Now my evergreen webinar funnel is up there. Now clients will show up and then they get disgruntled. When their conversion rate on the evergreen webinar funnel is so low. Maybe it's only 1%.

[00:10:08] Maybe it's not even 1%. And what they're actually missing out on is implementing the backend ecosystem. That's actually required to create conversion. When somebody falls down your funnel, I've definitely done a funnel. It's like Alison winded on falling down the tunnel and ending up finding this beautiful new wealth.

[00:10:24] So. This is the other piece that I focus on a lot with my clients is what does that multiple touchpoint ecosystem look on the backend? There's layers to this, for sure. One of those layers is selling in the DMS, which I love for us to get into, because this is, as I said before, we hit record, this is a really hot topic right now that people are really keen to understand more, how can they build more intimacy and personal contact with people in the audience so they can make more money and can sign more clients, even if they do have a small audience.

[00:10:53] So the DM’s is definitely a key part of that. So yeah, does that one figure out your program delivery step to figure out your evergreen marketing system and then the third layer to this, which is almost like the invisible, but, and it's less strategy and more energy and mindset is actually, if you are used to launching all of the time and you use that push and pull type energy, you push and then you receive some money, then you're pushing receive some money.

[00:11:15] And you've almost ingrained that into the way you are as an online entrepreneur. That's going to be. Unlearning to do when it comes to learning to receive consistently in your business and learning that you don't have to do this push, push, push work to then create results. And it's almost like this invitation to lean more into a feminine approach to business.

[00:11:34] And I do feel like evergreening is more feminine verses watching if we were to divvy it up, if we really wanted to. And that's the other hurdle, I find a lot of coaches come across. Often I've done a lot of code, a lot of launches. They will believe that they have to launch to make money. And that's not the case at all.

[00:11:51] Just own learning that belief or mindset perspective is also very important as well. 

[00:11:57] Lindsay: So much to unpack here. Rose I, one thing that goes into my head is I think people are a lot more familiar with, okay. If I sign up for a webinar. I'm going to be pitched to. And sometimes we try to find, I don't know about you, but I guess maybe nerdy Lindsey tries to find a webinar because then she's going to hear more about the program.

[00:12:18] Like I'm familiar with that. Cause I've done hundreds of webinars before. I actually really love doing webinars. I would do them every day if I could, but we do have a system that is evergreen. But for me, I always feel like the energy is different in an evergreen than it is if I would host a live class.

[00:12:36] So can we talk about the energy? How do you keep the momentum going in an evergreen funnel versus you do a masterclass, all those emails go out, you know, the whole spiel. How do we make sure that that feels the same way? How do we make sure that it feels like there's some urgency behind it? There's a life, there's a person behind this.

[00:12:54] How do we do. 

[00:12:55] Rose: So, so good. So in terms of the energy, and then in terms of the urgency piece, let's dive into both of those because there's T2 elements. Really. I love what you said a moment ago about how you will go and watch webinars to find out more about the program. I think that's what you were hinting at.

[00:13:09] That is essentially what the industry has got used to. Now, it's not always going to be a webinar full of free things. I can go away and implement straight away. It's actually an understanding of what this person does, how this person could help me. I kind of liked the look of her. So I'm going to go check her out, check her weapon are out.

[00:13:23] See if I abide with what she's talking about. So that's really cool because that means when people sign up to your webinars, you kind of know they're interested in what you have to offer, which is excellent. And instead of expecting conversions to happen right there, and then once they've watched a webinar and it does happen.

[00:13:37] But that's not always the real function of evergreen webinar in my eyes. In many ways, it's actually educating the lead on who you are and how you can help them and taking them down that buyer decision making process after just half an hour or 14 minutes, and then they come and stalk the crap out of you.

[00:13:53] I find that now a new email, this then I'm following on Instagram maybe, or there for them. You're on other platforms. And then you can maybe re target them with some very, very low cost ads, very cheaply for a couple of dollars a day. And now you're on the feed all the time. Then maybe that listening to a podcast as well, like just begin to consume or gear.

[00:14:12] And when your content is really strong and your messaging is unique and very powerful, those people will move down that buyer decision making process very, very quickly. So really, instead of seeing the webinar. Sales event. Cause actually it's not. I like to see the webinar as the really high quality game-changing lead magnets.

[00:14:31] And in reality, the sales event is when you have conversations with people because sales is a contact sport, and that does not include contact with yourself include it does not include building the landing pages. It doesn't do. Requires you to have a conversation with somebody to make that sale. And often sales pages will not do what they're meant to do, and they won't actually result in making a sale because people look at the sales page and they think, oh, I'm not sure if it's really right for me though.

[00:15:02] I can't make a decision. I'm not sure I need a bit more information. Don't actually buy versus if you're having a conversation with them, whether that's in the DMS or on a zoom call, potentially you can then guide them in figuring out is this the right step for them or not, and then support them in making that next decision or not to invest with you.

[00:15:20] And really that's the crux of it. Sales is a contact sport. That means you've got to go out there and make contact and evergreen webinar, unless you're inviting people to go and click to buy because your offer is only $500 or a low ticket offer, then you need to go and have a conversation with people.

[00:15:35] High ticket offer. So the evergreen webinars, as I said, like a very high quality lead magnet that takes people down that bar decision making process very, very quickly. 

[00:15:44] Lindsay: I love that. That's which on what the webinar is. I love that. The word sales and sports is so not Lindsey. I don't like sports and I don't like sales.

[00:15:58] So you're going to really have to butter this out for me rose, because you're talking about going into the DMS and talking to people. How does that, I know that sounds so crazy to somebody who is like, Lindsay, it's not that big of a deal, but. Me that is, I feel so intrusive doing that. And even when people do it to me, I can, I feel like I could spot them a mile away and I'm sliding across and deleting it.

[00:16:20] So how do we get past that part, where it feels intrusive, icky? I don't want to do that huge red flags for me. How can you heal that in my brain? That's a, quite the task rose. I love it. 

[00:16:34] Rose: Okay. Let's see how far we can get with this one today, then. So all this search I can say around this now, the DMS strategy that I teach does not require any.

[00:16:45] Outreach. So none of this spammy, like the add you as a friend on Facebook, I'm going to send you this cold pitch straight there. And then we've all seen that before and it's, it's horrendous and I don't like it instead. I only advocate for permission-based DMS. So what that means then is that you, as Lindsay, you've got to enter my world as rose for me to reach out to you and say, Hey, so that would be something like you're coming into my.

[00:17:09] Or you follow me on Instagram or something where, or you come into my Facebook group. I say something that's very clearly you've entered my world. It's a bit like if I was hosting an event, a life event and it was a few hundred people coming to the event and you were one of them, I'd probably want to, if I could have the opportunity to go and say hi and get to know you a little bit more.

[00:17:26] So you've raised your hand that you're interested in what I'm doing. Great. I'm going to get, get to know you because I care about you because I am in the business of helping people. I want to understand. What you're up to you right now, what's working. What are you working towards? What's not working. Can I refer you to somebody that I know from able to support you in the thing you're struggling with right now?

[00:17:43] Do I have something I might be able to help you with? That's the ethos that I come at it with and we are always in my eyes sorting leads in the DMS. We are not selling to them until we have thoroughly qualified somebody as being somebody who has a problem that we can help solve. And they are the sort of person based on the qualification.

[00:18:03] Process that I have each of my offers, we could absolutely help. And it wouldn't be a waste of that time. How many conversation about working together? So it's not a straight up pitch. It's a getting to know type vibe. It's a qualifying them to see if they're the right fit. If not, we're referring them to other people.

[00:18:18] And I do that a lot. I've got obviously a great network of other coaches. If you will, I can help them various different things. I'm more than happy to refer people to others. And yeah, so that's kind of the ethos that I have with it. Ultimately, the other piece here is that we've got really, really good at getting people to DM us fast.

[00:18:33] So we have between two and seven new leads come into my inbox every single day right now. And that includes my email inbox as well, because we're also leveraging that that's typically on my Instagram inbox, but you also have my Facebook messenger inbox that has leads coming in every single day. And that means I'm never stressing about where my next lead is.

[00:18:51] The sale is coming from. I know it's simply a case of there'll be some more leads tomorrow. We're going to sort through those leads, figure out who's the right fit, who isn't and go from there. And that makes me feel really happy and secure in my business because I know we've got a process that allows the business to grow.

[00:19:06] Even when the audience that I still have is very, very small comparatively. And before we hit record, actually I shared this really fun stats, but I'll share again now, but we agreed to half a million in sales in six months last year. With just how Instagram following, growing by 300 followers, it was so tiny and it was just so amazing to see that.

[00:19:28] And that was because of the DM star should be had in place because of the evergreen system we had in place because of the, the major tweak in messaging we made as well. 

[00:19:36] Lindsay: Wow. So how are people getting from just getting to know you by watching a webinar or on your, on your site, how are they getting from there to messaging you and saying, hi, how does that look?

[00:19:49] Rose: So we invite them to come and message me a key word if they want the details about a certain thing that I have right now. So instead of what all the coaches will do is they'll use their social media platform. I say Instagram for argument's sake to tell people about their offer. They kind of take the information you put on a sales page, you put it all into your social media posts and things like that.

[00:20:09] And they're basically sells outside of the offer on their social media and sending people to a sales page to go and sign up. Now that will work for a certain percentage of your. But what you're actually doing is missing out on having a conversation with people. And once you have that conversation, we've seen the conversion rate on things like a funnels or a social media launch go up by 10 to 20% because some people do actually need to have a conversation with you to figure out whether it's the right fit for them or not.

[00:20:33] And so instead of. Shireen all the information about the program on our social media, social media platform. Instead I invite people to come and DMS for the details. We then share various bits of information with them and we figure out, okay, are they the right fit or not? And they jump on a call with me to see whether the right fit for the freedom accelerator, or we share a video link, which gives them information about some of our low ticket offers as well.

[00:20:55] And so it's really a case of sorting the leads that come in, which offered to them. Would they fit into best? And it's a very different approach, therefore, to just talking about your offers on social media. And I find when you do that, people will look at that social media post and think, oh, that sounds cool.

[00:21:08] But I don't know whether it's really for me or I've got a question about this. Maybe I won't reach out. She's never reached out to me, so I don't feel comfortable reaching out to her. So they never actually messaged you. So I like to train my audience to know that they are 100% safe and welcome to message me.

[00:21:22] It is going to be me. That's answering it. I do also have a lady who works in the DMS with me too, who says literally the same thing that I would say, just getting if you want. I was back in the day and I will voice note people. So they know it's me. That's working as well as my DM. I lady. And it will then allow us to answer people's questions and move them to the next step.

[00:21:40] If it is the right next step for them, rather than them disqualifying themselves, just by reading our social media content. Does that make sense? 

[00:21:47] Lindsay: It does make sense. I'm thinking of, you know, just posting, like for example, yesterday I posted a link to one of my small products and instead of directing them to the sales page, I could have said, are you, if you're interested in.

[00:22:01] DME, the word ready, and then I could have a conversation there. Is that what it 

[00:22:06] Rose: looks like? Yeah, absolutely. And then maybe you'd share them the link to the little mini bundle or tick it off that you have, and then they go and grab it. And you can say something like, what are you working towards right now in your.

[00:22:17] And they'll say about this is my goal. Okay, amazing. You might say what's holding you back from making that happen right now, or what's the missing link and making that happen or where are you struggling with that? Anything that allows you to identify, okay, what's this person's gap right now that you might be able to help them with you then might have.

[00:22:32] Episode or a YouTube video or an ID live that you've done about that particular topic. Maybe they'll stick with their messaging and then you might say, okay, cool. Let me go grab a quick video for you about how to clarify your messaging. Would you like me to go get that for you? And I'm like, yes, please.

[00:22:46] Cool. Now they're getting to know you so much more and they get to trust you because that's the other interesting thing about the industry that we're in, in the online space right now is that there's a lot of low trust there's people that have been gone and invested a lot of money and haven't got.

[00:22:58] They want, or they've been oversold and then the program has under delivered. And so being able to build a relationship with somebody in the DMS have to build that trust up, share a voice note backwards and forwards, or to allows them then to think of you when it comes to making that next step. That.

[00:23:14] Lindsay: Well, I think we get so burned out on our messaging and our asks and our calls to action that we feel like we're bothering people by offering more resources. And we have to get over that because we think everyone knows everything we do. And they don't because there's so much noise out there. I also feel like we're a little burnt out on the DMS that look like okay.

[00:23:37] Here's what, here's what I'm seeing. You know, somebody will like your story and then they'll say hope you're having a great day. And then how long have you been in business? And then I'm like, oh, here we go. And then what are you working on right now? What's holding you back. And I, I always think I would never go up to somebody and say, What's holding you back from being happy today.

[00:23:57] Like, I would never do that. Like they, they get there too quick. Like they don't, they follow a script, they don't let the conversation feel natural. And I think that's a big mistake and a fear of somebody who's going to try this strategy that they're going to feel that way. Does that mean. 

[00:24:13] Rose: Yeah, absolutely.

[00:24:14] And I think that's very true if you're going out there and doing cold messages if somebody come and followed you on Instagram maybe they're watching your stories. The people that are watching your stories are very interested in what you have to share. Like they're the most involved with you on any social media platform it's going to come watch your stories and like, they're their latest deal.

[00:24:33] Like that's somebody I would totally go say hi to, because they're clearly interested in what you have to say. And so it's worth getting to know them back to see if there's some way in which you might be able to help them. So that's the ethos I come at it with. And of course it doesn't vibe for everybody.

[00:24:47] But I do know that if you don't have a huge audience and you don't want to run ads, then you've got to make more contact with people. If you want to make more sales. And if you also don't want to spend weeks putting a sales page together and like struggling over what word to say, where on the sales page, then simply having conversations with people will allow you to grow your business so much faster because it will naturally lead to sales.

[00:25:07] And yes, I face planted probably the first 300 messages that I sent because genuinely. Took the time to try and figure out how is this meant to look and feel. And I just dead ended so many conversations and it didn't work out, but that's why we spent the last 12 months really developing decent ways of doing this, that actually work I've then gone on to teach my clients.

[00:25:30] And these days now that I'll actually take a screenshot of conversations they get stuck with and they go and tag me in the Facebook group and say, what would you say to this rose? And I always know intuitively what to say next to lead the conversation on to the next step, because I've done it thousands of times.

[00:25:43] I'm really grateful that I gave myself that gift of understanding how to do it and see if you, at the beginning of that journey right now, I totally understand that it can feel overwhelming and icky and you don't want to do it. And that you might face point your first 300 messages like I did, but it's such a gift to know that if I want to drum up some sales and some interest learning to do is go outside, go and buy a coffee and walk around the park for an hour.

[00:26:03] And I've got two sales calls in for the next day. Once I've done that, that's so empowering to me. 

[00:26:09] Lindsay: Well, I really like the, the human touch that you have is letting them know that your door is open and you're not barging into other people's houses. I like that. I think that's a huge switch and it makes me feel better about it.

[00:26:20] So you you've done this and like you said, you face planted hundreds of times, and I think that's what makes a code. Great to, because they've been where you are now and they see the other side and what it can do for you. And sometimes we have to push ourselves a little bit and get out of our comfort zone.

[00:26:36] And like rose said, she had, you know, 300 followers and look at the success that she had. And what I said in the beginning, if you're going to let your, you know, in quotes, quote fingers, here is your small numbers. Hold you back. Trust me when you get to 5,000, 10,000, if that's still your story, it's always going to be your story and you have to let that go.

[00:26:55] Don't let the numbers, fool you and open your door for people. And if you're really, truly here to help people, let them know, right. Sometimes we just don't even know that we could talk to you or we could get more from you or that you have a program or a podcast or a video there's so much out there and we have to get.

[00:27:13] Direct people where to go kind of gently and nudge them and say, well, this could help you. Or I imagine that this is great research for even copy and creating new content for your programs and your website as well, because people are telling you what they're struggling with and their fears and all of that.

[00:27:28] I'm assuming. 

[00:27:29] Rose: It's a total gold mine. Yes, I'm actually, I have my DMS lady who works with me and the idea of the day feed this information back to me as well as she'll send a summary email to me through Friday and said, Hey, here's some of the things I noticed this week and the DM conversations, one of the trends I'm very aware of right now, that's been popping up in the last couple of weeks, is that I often talk about how you don't need a sales page.

[00:27:51] To make sales into a group coaching program. And actually we've done nearly a million now in, in revenue, into our group coaching program without a sales page. And people are like, what's, I don't understand that rose, what are you talking about? And I was getting that sort of objection and concern or questions from people in the DMS and also on some, my content on social media.

[00:28:09] And it was great for me to understand. I was thinking, great. We need to do a live stream about this suit because people clearly are not understanding the approach and not understanding what's available to them. I know it's to be kind of having a conversation with somebody relevance, like painstaking, be worrying about a sales page for months.

[00:28:22] So just having that understanding of what your ideal client is, what your audience in general is feeling and thinking and concerned about and struggling with. It just means that I can create much better content, better offers. And obviously then that helps the business grow. Ultimately. 

[00:28:38] Lindsay: Well, it's like when you ruffle a little bit of feathers, it sparks conversation from both sides.

[00:28:44] I mean, gently and kindly ruffled feathers. Of course you are creating that conversation that allows people to give their opinions and it gives you more information and then it makes people either. Okay, well maybe, maybe I, I would rather have a sales page or, oh yeah, I'm totally for that strategy. It differentiates you as a coach, as a coach and creator.

[00:29:07] Allows your, the quality of the people who follow you increases. Maybe the quantity is an F or the, yeah, the quantity isn't as high. Right. But the quality is so rich because you're speaking your truth and what you believe and what you have found through your research and things you've tried. It just makes people feel more connected with you because they share that same value or same opinion.

[00:29:29] Rose: Yeah, I totally agree. And it's funny now because I, I joke about this. This is not a true kind of not, I feel like I can smell an ideal client for my, my program. Now I see them in a mind, you are freedom accelerator lady. I can smell you out right. That because they just like, they just, they show up in such a specific way and they have a certain way of.

[00:29:51] Thinking, and, and that typically the high achiever and there's various things about them. I was like, yep. You're exactly the same as the other people in the, we still have a very diverse group, but it's more like the personality that they are. And that's born out of my very clear messaging, very consistent content and me sharing my beliefs and thoughts that will literally result in on follows.

[00:30:13] Obviously people don't agree with that's okay too. And I'm not for everybody. But then also these massive cheerleaders or advocates or kind of brand allies almost totally do agree with what you have to share. And I think there's a we're in the day and age now where people really enjoy listening to thought leaders, people who have different things to say we're kind of craving that leadership from other people.

[00:30:35] And what are you open to hearing different perspectives? I think the. As device as divided as it might be are still very open. I like to think to other people's perspectives now more than ever. And so I love to be able to share that and a lot of people to make their own decision about what they believe to.

[00:30:51] Lindsay: I love that. Tell us about the freedom 

[00:30:53] Rose: accelerator. Sure. Yeah. So it's my love and joy. It's a 12 month group coaching program. I take the ladies that join us through three phases. And usually when they turn up, they are on two, such one or two situations. They are either fully booked 10 that one-to-one.

[00:31:09] And then like, I need a group coaching program like yesterday, rose. I am booked out. I went back to back. I need to leverage for the group off. Great. Let's do it. Or they'd been writing what I like to call the Lord rollercoaster where they're launching every couple of months, pretty exhaustive. Might have kids at home, the cell, your family life, and Lord Jesus doesn't really seem to vibe anymore for them.

[00:31:26] And they've really craving more consistency in their marketing, their sales and, and all these things. So they turn up what was one of the, one of those two people usually, and I take them through three phases during the freedom accelerates we essentially craft that group coaching program, get it out there.

[00:31:41] We then evergreen it in phase two and then scale it in phase three. And we even cover things like how to manage money. 'cause that's a big one that once you're making money, it's very easy to then spiral up the wall to go and go and invest the money in the right way. And also managing team. I'm a big fan of having a very lean small team that is very income generating.

[00:32:01] And unfortunately, a lot of coaches will out. Build big teams because it serves their Rigo and then they realize, oh crap, I've got to build a team that actually I don't need. And I don't know why I did this. So yeah, we covered some really, really important topics when it comes to scaling to that multi six figure level and.

[00:32:18] Lindsay: Sounds amazing. And so right for our industry for Sharon and I share a lot of those values. So I'm glad to see there's another person out there who doesn't feel, who doesn't feel like you need a gigantic team to grow a big business. It's it's certainly possible to do that. Thank you so much for everything you shared rose.

[00:32:37] You've you've break, we've broken the barrier of my. No way to the DMS. I get it. I love that. I love your twist on it. It makes me happy. It's totally doable. And I think. Definitely worth trying because why not? Right. What's the worst that could happen. Yeah. 

[00:32:55] Rose: Not to be late. Call me any west and face planting 300 DM conversations.

[00:32:59] Oh. As we had to use to do get the yellow pages out and get the phone, pick up the phone and go cool people. So it could be a lot worse. 

[00:33:09] Lindsay: Oh my gosh. Phone books in the mail. I'm like, this is, I don't need this throwing it. What a waste of paper I always say. And so I'm so glad we're beyond those days saying, oh, we're going to put all of Rose's links in the show notes, go tell rose high on Instagram.

[00:33:25] Maybe you can start up a conversation with her because it sounds like her program is very fitting for a lot of people who are listening to this. So thank you for spending time with us rose. Thank you, everyone, for listening, and we'll see you all on the next episode.