How Introverts Can Grow Their Business

Our time has finally come fellow introverts. The time for us to shine. From the comfort of our homes. 

I love this quote I found on Pinterest. It reads, "Introverts unite! Separately. In our own homes." I can totally relate. What about you?

I didn't even know about the word introvert until I heard someone talk about it on their podcast a couple of years ago and I thought immediately to myself, that is so me!

I resonate a lot with being an introvert, but I don't like titling myself as that because I don't want to fit into just one space. Does that make me even more of an introvert? 

So, why is it our time to shine? Because we love being in our comfort zone. And for the majority of us, our comfort zone is our own home. How great is it that we can work from our comfort zone yet too? Pretty dang great. 

But, how do you grow your business if you're an introvert?

Never follow one set of rules. Take bits and pieces from different people/areas of expertise and use the ones you like and know you can handle. I like to make things my own so I'm comfortable with the process and the end result.

So, let me tell you what has worked for me.

I found it very helpful to join Facebook groups that I knew I had something in common with. I've said it before and I'll say it again, my favorite Facebook group is Melyssa Griffin's Online Business BFF's group.

I've met so many amazing women here that I've collaborated with on my podcast, guest blog posts, virtual blog summits, and jv webinars. I found it so easy to reach out in a group where I felt comfortable and I love how everyone is or has been in the same boat. 

If this would have been in real life at some kind of networking event... Yeah. None of this magic would have happened. 

This worked and continues to work for me because I was able to test the waters on my own time, reach out when I felt it was right, and know that I was going to be accepted in one way or another. 

The best way to grow your business as an introvert is to develop relationships that you feel comfortable with via your preference. So, you're not a phone person right? Me neither. That God for email and DM's!

Have you downloaded my template for tracking your Connections Catalog? It will help you keep track of all of the relationships you want to build and are building. 

I love this type of relationship building because I feel in control and in my zone. As you start building these relationships your confidence in what you do and who you are is only going to increase and who knows, maybe you'll start doing some Instagram stories or going live in your Facebook group! These are big steps for those of us that prefer to hide behind our screen!

As long as you're willing to grow in some way or another a shift will happen. As you keep taking these new and small steps your business will grow. People will start to take notice in what you do more and more because you are portraying yourself in a new light and you're exposing yourself to new audiences that never even knew you existed all from the comfort of your home office/dining room/bedroom/living room. Now how great is that!?

 

 

How to Build Relationships Online

Running your own business from home can seem a bit lonely and isolating at times. I mean, you can only talk with your family and friends about your blog so much...

That's why it's important to build relationships online. Why? Because the connections you make will not only spring into possible friendships, but they could also bring you great exposure to your business.

Think how amazing it would be to have a group of friends know exactly how it feels when you write a kick butt blog post that you can't wait to publish. Think about how amazing it would be to have a group of friends that could talk about what type of landing page software you should use. These are conversations I can't have with my mom or my best friend since kindergarten. And that's okay! That's why we live in the world we do now, where everything is at our fingertips.

Think about the bloggers or business owners you look up to online. Can you really relate to their story? Do you admire their work and secretly wish you could collaborate with them some day on something? Because, that's awesome and totally doable!

Everyone started from scratch just like you. We are all just on a different mile in this journey and it's important for us to stay connected so we can support each other and keep moving forward.

So, how do you reach out to these people you ask? Simple. First download my Connections Catalog for you to keep track of all the amazing relationships you will start cultivating.

  • Follow them on all of their social media platforms
  • Like and share their articles
  • Comment on their posts 
  • Tell them how much you enjoy their latest blog post/podcast episode
  • Sign up for their webinars and actively participate 
  • Join their Facebook group
  • Sign up for their email list 
  • Interact with them via email. 

By doing these things, you are showing people that their work matters and that what they do is really helping you and others too. You're making yourself known to them. They might be super busy or they might have a VA handling a certain piece of their business, but if you show up and you're consistent with acknowledging what they do, then they will notice. Trust me. 

Another great way to build relationships online is to form a mastermind.

I really love the concept of masterminds because they can really be what you and the group of people in it want it to be. It does not have to be complicated or cost a ton of money to be a part of one. You can put one together for free via Google Hangouts or Zoom. Put the word out there that you would like to form a mastermind group.

My ideal group would be 4 other women who have families and run their business from home. I would like to have women of different areas of expertise like social media. copy writing, etc. 

Think about your ideal group and who would fall in this space from the list you've been creating. Once you both start to get to know each other you'll find it really easy to ask if they would like move the relationship further/collaborate.

Now that's how you build strong and healthy relationships. 

Change the Way You Feel About Selling

Do you cringe when you get to the "sales" part of a phone call with a potential client? 

Do you feel like your personality switches gears and you become this weird late night infomercial? 

You actually don't have to sell when you're on the phone or sitting down with someone who could potentially pay you. Your goal during that conversation is to get them to ask you one thing, "HOW DO WE GET STARTED?" #bestquestionever So, how does that happen?

It all starts with your mindset.

You will not feed your ego with anxiety and negative thoughts. Your day will begin by you writing down what will happen. Seriously. Write it down.

For example, if you have 3 calls today that could bring in some great client work, you're ready for it, and you're really positive about the experience it will give you then write down, "I will book 3 new clients today over the phone."

You can even get specific and write their names!

Then write down all the clients that you have booked and share your gratitude for them on that same piece of paper. You gotta say thank you!

Think how amazing it will be to book these clients! Think about the feelings and emotions that would go through you and then carry those with you throughout your day. Walk around like you already booked them!

When you get on that call you're going to be so confident, friendly, helpful, knowledgeable, easy to converse with that they will be asking you, "How do we get started?" before you know it!

How to Market Your Business Organically

When your budget is low or basically nothing, it can get a little intimidating when you start thinking about marketing. You feel like you need to become a Facebook ads expert and spend every hard earned penny on them. There's so many other places that are tempting to spend money on advertising too like Google, Instagram, and even Pinterest. Where do you start and where do you stop?

You need to first start from the very beginning. I know, what a concept huh? This is what usually happens: you start a blog, write some posts, pay Facebook to "boost" the posts, and then wonder why no one is coming to your site. 

Or this scenario: you create a digital product or course, buy some Facebook ads, and then the conversion rate totally stinks. 

What the heck huh? Why isn't anyone stopping over and buying? 

Because you completely skipped over a GIGANTIC piece of building yourself up organically.

If you can identify with this then let me ask you this, when you purchased your Facebook ads what type of audience were you paying Facebook to market too? Did you just take a shot in the dark/throw money away? It didn't quite work the way you thought it would right? Know why? I do!

Because they don't know you and they don't know how awesome you are.

You just hopped right out there asking for money before introducing yourself, building a relationship, and cultivating it into something rich and long-lasting.

Do you see where I'm going with this? You are rushing your relationships. You're paying people to like you when you don't even know if you'll be good for each other. You need to go way back and figure out who those people are. How do you do that then? Glad you asked.

Start out by taking a look at the audience that you do have. You know the ones that interact with you via social media, emails, and blog comments. Write down what they all have in common and get to know them.

Here are some other things you could think about and do:

  • ask your biggest interacting readers/communicators if they would like to hop on a call with you so you could pick their brain. Ask them about their biggest pains and struggles and what they wish they could get help with now.
  • take a poll via social media. Maybe you have Facebook group you could ask or inquire on your Facebook page and just ask basic questions about your audience. People love to give information about themselves. This could get some great discussions going.
  • take a look at your most popular blog post. Can you create more blog posts/freebies that bounce off of that post? Can you revive the post to get it more exposure by creating a new content upgrade for it? People are really interested in what you have to say. Don't ignore your greatest hits! Use them!

There are so many ways that you can grow your business organically and I believe that this is the best way to start because you will never really know who needs you unless you get in there, get dirty, and find out for yourself. Then as your business grows, your income will grow and you'll be able to finally start paying for marketing that actually PAYS because you know exactly who they are and what they need from you.

How to Sell More Digital Products

When I first started my online business I admired other bloggers who had a plethora of digital products.  I fantasized about having a product suite that everyone could come to and find something they needed. I wanted to help everyone. I soon found out a few things...

After I spent night and day at the computer for months creating as many digital products as I possibly could I was not only burned out, I was pretty unsuccessful. I had over 6 digital products on my site (that's a lot in this space) and nothing was selling.

All that work. For nothing.

After a while I finally came to my senses and realized a few things and I made some big changes:

  • I took down all of my digital products
  • I narrowed down my focus of expertise
  • I learned how to properly launch a  product
  • I got to know my audience more through list building, holding live workshops, and networking

These were pretty drastic changes for me because I spent so much time creating these products. They were my babies. I had written out the email sequences and everything! 

I was really scared to narrow down my focus too because I thought that would make me sound less knowledgeable. Which is the wrong way to think completely. By narrowing down your focus shows your audience that you know your stuff! I always say, "you're not WalMart. You can't sell everything. 

I then invested in myself and learned how to properly launch a digital product/course. When I first created my products I didn't do a launch whatsoever. I made them, stuck them on my website, and expected the sales to come ringing in. After I learned the proper way to do it that's when things started to change!

List building was the most important piece I incorporated. I started working really hard at providing value, creating blog posts that I knew my audience needed, and started building relationships. 

My list grew fairly quickly and I knew that after a certain number I would officially launch my first course. 

When I finally hit that magic number, which was only 400, I launched my first "real"course, List Building Mania. 50% of my sales came from my email list and the rest came from promoting it on social media for FREE. I didn't sell any by advertising the first week, I just went with my gut and did it the way that I thought best and it worked.

This went against everything I thought I knew when I first started. I launched to small list, I only had one product on my site, and I didn't need to spend a bunch of money advertising. What a relief huh?

So, don't think you have to wait until you have a ton of product ideas, a huge list, and a huge budget to go along with it before you launch your first thing. It simply isn't necessary. The most important thing is to just get it out there and make it amazingly helpful for your customers. 

Why All Makers Need to Have an Email List

All is a strong word, but I really mean it. ALL makers need to have an email list. Last week we talked about email marketing for your handmade shop. And this week we're going to go a bit further into the topic. Why do I think all makers need a list? Let me tell you.

But first, if you haven't downloaded this nifty guide that'll show you how to design your emails with a checklist included click below:

If you're new here, you should know that I'm very big into List Building. So much that I even created a course about it!

I'm so passionate about list building that I've spent the majority of this year talking about it! I want everyone to be building their lists, but I have a soft spot for the handmade/makers/creatives out there. 

I know several creative business owners and I purchase from them as much as I can. With all of the purchases I've made in in the past couple of years I've received 1. Yes 1. Email from a handmade business owner. It just baffles me. 

I purchased multiple things through this shop because of her email marketing. She let me know when she was having sales, surprise discounts for her list only, and she had a blog I could follow.

This type of marketing really put a face behind the business. I felt like I was personally connected to her and I found myself wanting to support her. 

And that's what we all really want right? Support.

You don't have to drown yourself in work and promoting yourself on social media. You can just simply get started and go slow. No need to overwhelm yourself!

Think about your audience and your customers. What kind of information could you provide via email that they would gobble up? In last weeks blog post we talked about marketing and promoting your products, but this week I want you to think about providing value. If you have a blog then you will probably be good at this already. If you don't then think of your email list as your blog audience. Let's say you had an organic skincare line and you want to plan out 4 emails for the next month. Here are some topic ideas:

  1. 10 Ways to Get Super Soft Skin This Summer
  2. How to Protect Your Skin from Sunburn this Summer
  3. 5 Ways to Use Coconut Oil That You've Never Hear of Before
  4. Should You Change Your Skincare Routine Each Season?

I'm not deliberately shoving product in their face. I'm offering value with these posts/emails in hopes that I can build the know/like/trust factor with my readers. 

It's perfectly okay to link up your shop or products in the email, you just don't need to be salesy. 

I recommend sending 2-4 of these each month and keep the day and duration consistent as well. 

Also, don't worry if you don't have all the answers! You can link to other articles that you found helpful and point them in that direction too!  

Email Marketing for Handmade Shops

There are so many handmade shops online. The surprising part about their marketing plan is the majority of them do not do any type of email marketing. They simply rely on social media, new customers, and crossing their fingers on the repeat customer part. They are totally missing out.

I know the biggest reason why handmade business owners shy away from email marketing is time. I totally get it. They're busy creating products, packing them up, shipping, and everything else that comes with it. 

Imagine what your business could do with some email marketing?


Here's a scenario for you:

You start building your list by offering 10% off on their next purchase.

People give you their email address in exchange for 10% off.

They get an email with the special code and BAM they're on your list. (This is just one great way to build your list there are a ton more).

Your list continues to grow and grow.

Now it's time to think about marketing to these lovely people, whether they're customers yet or not.

Create a marketing plan that sends an email out once a week to your list. Your emails can be featuring one product or a collection of products that you are trying to sell at that time. 

The subscribers on your list start to really take notice. They see you so sporadically on social media that they're surprised and happy to hear from you. 

They start to look forward to your weekly emails, open every single one, and then the best thing happens...

THEY CLICK YOUR LINK AND PURCHASE FROM YOU!


So to accomplish this, you would just need to plan 4 emails per month. 4!  How many social media posts do you create a month? Way more than that right? 

Making your emails can be super simple too. Choose a look that reflects your branding, be consistent, and make sure you choose an email service provider that's easy for you to start with if this is new to you. I recommend starting with MailChimp. 

MailChimp has many great templates that you can use to design your emails. You can also use PhotoShop or Canva. I've used them all for myself and for clients. I would say my favorite, like usual, is Canva

What if you're not creative on the computer? No worries! I created a guidebook for you to get inspired and pick a look! So, be sure to download that and start creating and marketing! You will NOT regret it! 

When you get your email list started let me know so I can sign up and check it out!

How to Nurture Your Email List

Are you aware that your email list isn't just for selling? So many people shy away from having one because they don't have anything to sell and they also feel like they nothing to say and would just be annoying. It doesn't have to be like that! Let me show you how to create a plan that will treat your email subscribers to info they WANT!

First, before we get started, be sure to grab your free templates!

Okay. The purpose of doing this is to build relationships with the people who voluntarily signed up to receive something from you. 

So, we're not talking about building our list today, we're talking about nurturing the people that are already on it. They're very important! Why, because they're your buddies! They found you interesting, helpful, and awesome at one point in time and they gave you their email address! 

You're a giver right? Good. Because you need to get in that mindset. You will NOT be linking to any sales pages, products, or anything you could profit from. 

Time to brainstorm!

Start creating a database of ideas...hint hint download the templates... I think 30 ideas is a good start. Here's a list to help you get started:

  • Link to podcasts or podcast episodes they may find helpful
  • Link to blog articles (not yours) that could help them
  • A sale on equipment they may use
  • YouTube videos they would find educating
  • Webinars or workshops they would benefit from attending

I love it when my best friend will text me and tell me about something that may be of interest to me, like a sale on my favorite mascara (I know, lame). Or when my brother sends me a link to a YouTube video he thinks I'll like. They are only showing me that they are thinking of me, that they care, and that this could make my life a bit easier. That's how you treat your list!

Don't be afraid of unsubscribes!

I know they're a bummer, but they're only people who were never meant to be on your list at this moment in time. They may join up again in the future, but for now, you're not their cup of tea. No biggie. As long as you are providing value to your core audience, that's all that matters! Eventually they will see you as this big giver and they'll marvel at your business and what you stand for. Now that's awesome.

Recycle!

Don't just use these awesome ideas for your list! Use them to post on social media, like your Facebook page and Twitter! We're always looking for things to post right? So, use this template to create your social media posts as well! Make sure you tweet or hashtag the owner for credit and maybe they'll retweet/share with their audience too! 

Also, don't forget to make sure your website is optimized to generate all of those new leads you will get! There's a really great article on Siteoscope that talks about the process of driving the right traffic to your site, capturing your leads, and nurturing them. We love to nurture, don't we? :)

How to Create an Email Course With Engaging Students

The thought of creating an email course can seem a bit daunting. But, they're actually very simple to create and the best part is is that they're VERY popular right now. Which means...LIST BUILDING on auto-pilot!

How to Create an Email Course with Engaging Students

Right now, everyone is looking to learn more online. When they come to your site they want to know more. If you could ask every person why they came to your site what do you think the biggest reason would be? 

What is their common problem? What pain are they trying to solve?

You have them on your site, now how do you get them on your list? Get them to sign up for a free email course! 

The best part about email courses is you get to show your expertise and value through a method of THEIR choice. 

So, how do you decide on a course topic?

1: Write 5-7 problems, struggles, and pains that your readers are dealing with. Think about the questions you get, popular blog posts, or you can even do a poll.  Do these problems and pains all coincide with each other? Do they have a common denominator? That can be your email course topic. 

2. Now take all of those problems (the 5-7 you just wrote) and start writing! Open up a fresh Google Doc and go crazy. Don't hold back on any info. This email course is your chance to show your readers just how knowledgeable you are in this field. Your goal is to be helpful and keep them wanting more from you every day.

3. This is why I love e-mail courses-they're so easy to put together! You just wrote ALL of that info, so now it's time to break it up into sections. Think about how long you want the course to be. 5 days? 7 days? Be sure it's appropriate to the length of your document. You don't want to do a 30 day course with one paragraph a day...

After you write all of the content for your course and have it broken out it's then time to hop on over to your email service provider and load the course. If you're using MailChimp (what I used to use) you would just set up an educational email automation. If you're using ConvertKit (what I use now) you would set up a sequence. 

You want your students to be engaging with you while you teach them lesson right? Grab the workbook below to get the best ways to keep your students engaged and AVOID UNSUBSCRIBES!

5 Ways to Book More Clients

If you're a business coach, the biggest thing on your mind is probably booking clients. When you're just starting out or you're in a slump it can feel like you'll NEVER get your first client. And then after you do get your first client and the excitement dies off, you wonder how you'll get your next one. And the next. And the next.

5 Ways to Book More Clients

It's a never-ending circle we like to travel. But, if you're doing the right things and you're giving it all you got then I guarantee that they will find you.


My first two high paying clients found me on Instagram and Twitter and I had a tiny audience of less than 100 people!


So, here are 5 of my favorite ways you can book more clients:

Be Super Helpful All of the Time:

First note that being super helpful does not require you to link yourself up every time you offer a piece of advice. That's a little tacky. When someone asks a question, be it on a forum, blog post comments, social media, etc. all you are going to do is...answer it. You're going to answer it and you're going to be friendly and super helpful. What happens when you do that? People want to know more about YOU without you telling them yourself. They're going to seek you out and find out what you're all about. So be prepared! Make sure your website is ready for potential clients and your social media platforms are professional because these are their go-to places.

Join Facebook Groups:

Facebook groups are an incredible way to network and give your two cents (when asked). I've gotten a client within 1 week of joining a Facebook group all because I was the first to chime in with helpful advice. My favorite Facebook group right now is Online Business BFF's.

https://landing.mailerlite.com/webforms/landing/k4f9e3

Show Up Every Day:

Don't stress out about being EVERYWHERE! You don't need to be everywhere. You just need to be consistent. If you blog once a week then keep doing it. If you post on Instagram 3 times a week then keep doing it. Think about where your audience and potential clients are and put yourself there. Being consistent shows them that they can count on you.

Write Blog Posts Your Clients Would Love to Read:

What do your clients want? What do they think they need? You should be able to pinpoint this right away. If you're stuck come here and I'll help you find your niche!

Join Pinterest Boards to Boost Your Exposure

My traffic has never grown so fast since I stepped up my Pinterest game. Joining boards that relate to your niche and promoting other pins is key to growing your exposure. I'd be happy to have you join our new board here!

Okay so now you have the 5 Ways to Book More Clients it's time you grab the Ultimate Guide to Booking Clients!

Are you ready to make money with your blog?

When you realized you could possibly make money with your blog, did you suddenly switch gears and start to "blog seriously?"

Do you spend so much time on your posts and infographics that you keep refreshing the page just to get a look at them?

Are you strategically planning out all of your social media posts and spending all of your spare time on Pinterest?

I have to admit that I used to do a lot of busy work because I wasn't getting paid to do anything at that moment. So, in order to validate the time that I spend on my computer I would just keep on being busy doing all. the. things. 

Are you kind of sick of all that busy work?

It's time to take it up a notch. It's time to learn from the experts. Over 20 of them. Myself included FOR FREE.

In the MoneyMaking Blog Virtual Summit, you will learn from me and 20+ experts and discover the secrets to a profitable blog.

This event is going to be so amazing because we have experts who use their blogs in different ways, so whether you want to

  • get sponsors
  • or you want to create courses,
  • or you want to launch a coaching service

I look forward to seeing you there!

How to Earn Extra Income With Your Handmade Business

Owning a handmade businesses can come along with a lot of struggles. Like, not getting enough sales and lack of visibility.

They can also run into "good problems" such as:

  • more demand than supply
  • lack of time to create their product
  • fear of taking a break from their shop (whether it's for a vacation or personal time) and losing income

These are all highly stressful situations if your business is just a one person team. Everything piles on top of you and you're the only one that can dig you out. Not fun.

So, what do you do when you just want a break or you would love to have some passive income that you could count on? You think bigger and deeper. Here's how.

First, get in the right mindset. I talk about this all of the time, but EVERYTHING starts with mindset. Write down your why. 

 

What is your main reason for expanding your reach and making more sales at a passive income level?


What would you do with this extra exposure and money?

 

Think hard on these two questions and write down your answers. Seriously. Write them down. 

These are important to address first and foremost because you're telling your brain (and the Universe if you wanna get woo-woo with me) that you're ready for this growth and you know exactly what you will do when it happens.

Now you need to identify who and why this passive income product will be marketed too.  Will your passive income customers be the same as your handmade product customers or will they be from a completely different chunk of people?

Here's an example. Let's say you create organic skincare products. Your target customers are people who care about the environment, are conscious about what they put on their face, are women ages 20-35, and who love and believe in the power of essential oils.

You really could go a couple of routes with this. If you're going to continue to target your handmade product audience then think of what would ENHANCE their experience with you.

  • What would make their lives easier?
  • What could you create, that could be passive, that they would just have to have?
  • What else are they interested in?

Imagine they're shopping in a boutique.

  • What kinds of questions are they thinking to themselves?
  • What kinds of questions are they asking the sales associate?
  • What are they debating?

You could also start targeting a completely new audience. What if your business expertise was so valued that beginners would love to know how you started and how you run it?  Think of the people that come to you and ask you questions about how you did this and how you did that? Don't you wish there was an easier way to answer the same question all of the time?

I created a super awesome e-book for you that will give you a TON of examples of how you can earn extra income with your handmade business. And I promise you, these will not take up a bunch of time or cost a ton of money to do. You can definitely do all of them for free for sure. Passive income products just take time up front, require maintenance over time, and that's about it. No need to restock, worry about inventory, shipping, or taking time off.

Do you see where I'm going here? I'm taking you out of your cute, little handmade box and I'm showing you how to stand out so your life is easier and you can GROW. That's my main purpose and passion over here! You don't just have to do one thing if you don't want to. We're women, we're basically superheros. 

 

 

Plan Your Next 30 Days in 5

Wouldn’t it be amazing to enter the month of April without panicking because you don’t have anything scheduled for your blog?

The month goes way too fast. It can be incredibly frustrating when you feel behind because time creeps up on us busy bodies so quickly!

It seems like every month I used to panic on the last couple of days because next months calendar was completely blank and I would either tell myself/convince myself that I had time or I would try the “plan as you go” method...which never worked. For me anyway.


Having the next 30 days planned for your business is simply glorious. And guess what? I challenge you to do it with me. Wanna?

The Ultimate List Building Planner

Everything you do requires a little bit of planning, right? I don’t know about you, but I enjoy planning very much. So much, that I think I would rather plan things than actually do them.

List building requires planning as well. When I go to work for my business I really don’t have all afternoon to sit and ponder what I’m going to do next. I have to have a plan. My time is limited as I’m sure yours is too. So, it’s very comforting to me to have a simply laid out plan that’s right in front of me.

Wouldn’t it be great to know exactly what you should be doing for the next 30 days? It really doesn’t have to be complicated or overwhelming to plan ahead. Planning ahead will allow you to work more efficiently with clarity, focus, and drive. Now how can you say no to that?

Why You Need to Start List Building and How to Do it

We all started somewhere.

We all started with zero subscribers with no clue on how to actually get that number to change.

We all felt that overwhelming feeling of, “if I could just actually get a jump start, then I’d be golden.”

You almost wish when you signed up for an email service provider that they would give you 100 subscribers for free. Just to boost your confidence. I wish, huh?!

But, instead we have to start from scratch like all the biggies once did. Have you started building your list yet? Or is your list some abandoned ghost town? Either way, we must get it working for you.

Here’s why. Your list is going to be your biggest sales tool. If you do it correctly that is. Yeah, there always seems to be a catch, but I’m just being honest. You can go in the wrong way and you can go in the right way. So, it basically all starts with mindset.

Like all things in life, having the right mindset is going to get you the results that you deserve and desire. If your main goal is to get your readers to just empty out their wallets without you giving them any value whatsoever...I really don’t think the Universe will respond well to that. But, if you start your list off with good intentions and provide value ALL THE TIME then you will be good to go.

I have a brand new course out and I’m super excited to finally unveil it!

I’m so excited about this course because I know exactly how hard it was to just get started. For months I made mistakes and I don’t want that for you. I want you to have confidence in your dreams and see continuous growth. The online business world is a tough one and it’s really hard to do it alone.

And incase you didn’t know- I work from home full time for a large corporation, own my business, and I have two kiddos (soon to be three). I know how to make the most of my time, stay organized, focused, and I know how to get stuff done!

5 Mistakes Everyone Makes When They Have an Email List (and they’re not what you think)

Everyone covets that big email list.

But, everyone doesn’t seem to know that list building is something that needs attention daily. If you’re in the online business space, that seems to be all you hear and see too, “Build your list!” Build your list! Build your list!”

It starts to be white noise after a while, but don’t let that happen. Cause...it’s pretty important. Why? Because this is how you build and nurture relationships with your readers. And well nourished readers who feel like they get great value from you will eventually feel like they could be a customer of yours. That’s a pretty big deal. Right? Right.

Having an email list is just like a relationship. You don’t take someone out on a date and then shortly after you sit down for dinner ask them to marry you? Same as an email list. You wouldn’t welcome a new subscriber with a link to a sales page (unless they specifically asked for it) would you? That’s just bad manners now.

So, before you start thinking that you’re doing everything right, yet nothing seems to be working, take a look at these 5 mistakes you may be making with your list:

  • You don’t have the right mindset
  • You don’t provide any value to your readers
  • You don’t feel connected to what they need from you
  • You have a one way relationship with your readers
  • You’re afraid of unsubscribes so you stay away from emailing after the initial opt-in

Let’s break these down.

You don’t have the right mindset: are you a positive thinker? Do you wake up feeling excited about your business and it’s huge potential? Do you truly believe that you are doing this for a REASON?

If you’re a bit wishy washy on these questions then here are some suggestions:

  • Find a like-minded group online (there’s a Facebook group for everyone)
  • READ! Nothing inspires me to do my best and do what I feel I am meant to do more than reading. Suggested books:

You Are a Bad Ass

Big Magic

Make it Happen

You don’t provide any value to your readers: think about your friendships. Do you call or text them with random bits of information about yourself and never ask how things are going with them or if they need anything from you?

You’d be kind of a crappy friend if you did that. Think of the people who start every single sentence with the word, “I.” They’re very one sided and they basically have no interest in what you have to say or what you’re doing. Don’t be that person.

It can be very easy to fall in the cracks because it’s hard to come up with ways to provide value to an existing list. Or is it? Here are some ideas that you can use to nurture the lovely people that are on your list:

  • Books they would be interested in or find helpful
  • Links to articles they would find help helpful or entertaining
  • Find a sale on something that’s really popular with your readers? Share it!

See how each of these things literally have nothing to do with you? But you’re still feeding that connection with positivity and your readers will not only appreciate you even more, but they will look forward to the next treat from you.

You don’t feel connected to what they need from you: so, tell me. What is the biggest reason people have decided to sign up for your list? Do you have a really popular opt-in or newsletter? Why did people initially sign up to be with you?

And when is the last time you’ve checked in with them? Do you struggle with trying to think of things to give to your readers? How about this crazy concept? Ask them. Ooooo! I know.

And you don’t need some annoying survey or fancy questionnaire either. Yup. I said it. You just have to ask. Set up a broadcast or campaign (depending where you do business) and send a plain text email that says:

Hey there!
I hope you’re having an awesome day! I just wanted to write and ask you how things are going. I’d love to know and look forward to hearing from you!
Lindsay

--You have my permission to copy this and use it for your email list--

Sending them something super simple makes it look personal. Keeping it short tells them that this is all you want to know and there’s nothing in it for you. No links, no images. Nothing. Just ask.

You have a one way relationship with your readers: this one falls in with not providing anything of value to your readers. Actually it kind of wraps all of these together into one. So, to reiterate, your relationship must be a two-way street. You’re not just in it for the emails and the subscribes. You’re in it for the responses to your emails (yes, that totally happens), you’re in it for that special connection to your audience, and you’re in it to do what you are here to do. Help people. That mindset thing is making an appearance again! Funny how things work.

You’re afraid of unsubscribes so you stay away from emailing after the initial opt-in: this is probably the biggest bummer of all. Unsubscribes. Let me tell you this. When you send an email to your list telling them about a group of books you would recommend you will get unsubscribes. It’s part of the game. And once you get your head in the right spot these will no longer bother you.

All that’s happening with unsubscribes is you are just creating a more concentrated group of people that are closer together and hold that strong bond with your business. That’s all. Who care’s that Suzy Q. didn’t like your email. She probably wasn’t going to buy from you anyway. It’s not you, it’s her. You weren’t right together and that’s just fine and dandy.

I have something super awesome for all of you list builders out there. My brand new List Building Starter Kit is available now for FREE!

If you need to get started or clear the cobwebs from your list then sign on up!

6 Reasons Why You Should Build Your List

Want to learn from one of the biggest mistakes that I’ve made in my online business career? I wasn’t continuously building my list. I took for granted that the side bar on my website would do all the work. I thought that having one slightly average opt-in on my site was good enough. I had no clue. I had no clue because I wasn’t aware of the reasons WHY I should be building my list.

I always thought it was some number game amongst business owners and I’m not a big game player...so I just went along and did my thing.

You won’t be shocked to know that I saw little to no growth when I worked with that attitude.

Things changed when I finally realized WHY I should be doing this. I didn’t learn these from Pinterest or another online coach somewhere. I learned these on my own. Those are the best lessons aren’t they?

  • Your list is your list.

  • Make money while you’re busy (or sleeping)

  • The lost art of communication

  • They deserve and want your news first

  • You don’t have to be a cheesy car salesman

  • Data and analytics that matter

YOUR LIST IS YOUR LIST: don’t you love it when you wake up in the morning to 30 new followers on Instagram? And then 24 hours later, for no reason, they’re all gone again. Whaaat!?

Sure, this can happen easily with an email list too. You can get a ton of new subscribers one day and then a bunch of unsubscribes the next, BUT you will have more of an idea as to why they unsubscribed.

Did you send out an email that may not have resonated with them? Were you launching something and they just got sick of all the emails?

The difference between your list and Instagram (or any social media platform) is that your list is your list. These people are on there for a reason. Your social media platform that’s getting a ton of unfollows? Yeah, they’re probably just in it for the follows. No one signs up for an email list offering expecting you to go and sign up on theirs right? See what I mean?

MAKE MONEY WHILE YOU'RE BUSY (OR SLEEPING: unless you have someone working for you 24 hours a day, networking on your behalf, and selling on your behalf you might want to pay attention to this.

Imagine someone signing up for your email list because you had a crazy awesome freebie. Imagine a week later your automated sales funnel kicked in to that subscriber and you sold a product or two to them. And all this was happening while you were getting the kids ready for bed. Imagine seeing that surprise notification on your phone! #bestfeelingever

THE LOST ART OF COMMUNICATION: did you know that you can communicate with your list? Did you know that you can ask them questions and stuff? Yeah, totally! I remember thinking how scary this would be because I was so afraid of getting unsubscribes.

The first time I used this tactic was on Christmas Eve one year. I was baking one last batch of cookies and I thought to myself, “hmmm, I should email my list and tell them Merry Christmas.” So, I finished what I was doing and sat down at the computer and typed out a quick little message. I can’t remember what I all said, but it was very short. I just wanted them to know I was thinking of them.

I was so scared of getting unsubscribes, but I hit send anyway! And guess what? I got some responses aaaannd I got some unsubscribes. I was totally bummed. But that was before I knew how useful unsubscribes actually could be…

THEY DESERVE AND WANT YOUR NEWS FIRST: I love when I get exclusive news or sneak peaks behind the scenes from my favorite people. The majority of your list feels the same. They want you to keep in touch just like any other friend would.

They also want you to bring something to the table every time you shoot over that email too. So, don’t send out an email that probably could just be put in an Instagram post. Always give purpose to every email you send. Make them feel more connected to you in one way or another.

YOU DON'T HAVE TO BE A CHEESY CAR SALESMAN: you know those people who spam your social media feed with their selfies of them and their “can’t live without” thing of the week? Or even worse...the people who direct message you/SPAM you with information about the thing they’re selling. How lame is that?

These are the people who don’t believe in providing value, taking time to actually speak to people, and who want to spend all of their money on bots. I don’t support that. At all. When you have an email list, you don’t have to freak out and frantically do these slimeball tactics. Ever.

DATA AND ANALYTICS THAT MATTER: when you post something on social media (besides an ad) you don’t really get any data or analytics about that post. When you email your list your email service provider will start gathering data about who is opening, clicking, unsubscribing, etc. These are all important things to take note of because you want to make sure that not only are your emails being OPENED, but if you put any links or anything like that in your email you probably want to see who is clicking out of them and what they’re actually clicking. You certainly don’t have to be super analytical if that’s not you, but it’s all there for you when you need it!




 

3 Things You Can Do Now to See Growth in Your Business

An extra boost or shot of adrenaline is needed once in a while especially when it comes to growth in your biz. Sometimes it's crazy busy, everything is moving along, and you can't keep up. And then the next minute you're dinkin' around Facebook wondering what the heck to do next. 

You feel like you're wasting time. And you are. You're not only wasting time, but you're wasting money too. So, I've put together a cheatsheet for you when it comes to those dry spells. And not only is it good for those stagnant moments, but the tactics I'll give you will work ANYTIME and ALL OF THE TIME. So, yeah. It's a must have. Print it and put it by your computer. 

3 THINGS YOU CAN DO NOW TO SEE GROWTH IN YOUR BUSINESS

>> 1 Network and collaboration - when's the last time you reached out to another human being online? It can be a pretty lonely world while you're running your business from your home office. But, it certainly does NOT have to be! 

>> 2 Write a blog post or article with a content upgrade. This is how you build your list people! Don't put in all of the hard work of writing a kick-butt article, make sure you get something in return! Create a content upgrade, get their email, and BAM list is increasing. Easy peasy.

>> 3 Recycle your work. Do you have a blog post, product, or article that is pretty popular with your visitors and you don't even remember the last time you fixed it up or recycled it? Take a look at this piece of work and see if you can add, change, or improve upon it. Take a look at your analytics too and check out the hot spots. You may be surprised! 

Go ahead and download this incredibly helpful cheatsheet (that breaks everything down for you.)

Happy working!

How to Grow Your Business and Take Care of Your Family

Building a business from home can make you feel like you're constantly making choices. Choices like:

  • Should I clean out the dishwasher or write this blog post?
  • Should I throw the clothes in the dryer or finish this e-book?
  • Should I just go to bed for once or finish this book?

It's not an all or nothing arrangement, but it can sometimes feel like it. We have to make choices and a lot of the times, when we choose our work, we feel GUILT. We feel selfish and we feel like we're neglecting everyone by sitting in front of the computer. 

I don't feel guilty anymore. But, I used to. Here's why:

  • I didn't have set hours
  • I didn't have a structured plan
  • I had no boundaries with what I was creating

By not setting my hours I was working like a mad woman. From the time I was let off from my full-time job I was in my office working away. I was only taking breaks for dinner with the family and kiddo "emergencies." My only trigger to stop working was bedtime. On weekends I did the same thing. I worked. All. Day. 

What the heck was I working on? EVERYTHING! I was creating random content, hosting webinars, creating Facebook ads, networking, creating sales funnels, and a ton of other busy work. I had zero structure. If you asked me what I'm working on that week, I would have said, "everything!" Makes me cringe. 

When I finally SET MY HOURS and started to really think strategically on what I wanted my business to do for me the next year...well that's when shit got serious and the light finally appeared. 

It was such a relief to have a PLAN and to know exactly what I was going to focus on for a year. A year! That helped me zoom in and get into more detail about what I will do quarterly, monthly, weekly, and daily. 

So, now, when I get off work from my FT job I'll play with my daughter for a bit, clean up the kitchen, maybe call a family member for a quick chat, and then off to work I go. Let me tell you, this system has completely cleared my brain fog. I finally know EXACTLY what I have to do. If I get done early with what was on the agenda, great! I'll either move the next days up and get ahead or I'll just pat myself on the back, close the office door, and go enjoy my family.  

Be sure to get the planning system that I've created to help you do just this! 

How to Work From Home and Accept the Interruptions

I sometimes feel like people don't understand what we, as moms, go through in our daily lives. We are always in "mom mode." We always have our mom caps on and we're usually thinking ahead and trying to predict the future. I have yet to master that part. 

Now, throw in creating and building your own business, while staying home, all on top of your other responsibilities, it can definitely seem like a lot and can get quite overwhelming. 

I created a workbook that will save you so much time! If you're a mom and you work from home-you need a plan and you need something you can stick to. This workbook will walk through the same process I use to go from an idea to planning out each hour of my work day. It's something you'll refer back to and print over and over again because it is just that useful. 

It can be very exciting to start an online business. At first, you're gathering up as much information as possible on Pinterest, you're reading blog posts, listening to podcasts, and making a ton of notes (and work) for yourself. You're basically running off of adrenaline at this point. 

Then a kid gets sick or something unexpected happens in your family and everything has to be set aside. You feel like such a failure for not giving your new baby (your business) the attention it deserves. You make a promise to yourself that you'll get back to it when you have time. 

After a week or more goes by you're either going to do one of two things. Dive right back in or find another reason to not move forward. You may have a perfectly legit reason for not moving forward at the time, but more than likely you're scared. You ran out of steam and you're not sure how to get it back. 

This is why we need to have a plan mom. Because it happens to ALL OF US. When I found out I am having my third baby this fall I was completely floored. This was not written down in my planner! Once I accepted the fact that things will change again this coming Summer I knew I had a really good reason to get my shit together and become a master of time management and planning ahead. Strategically. 

I've not only cut down on my hours, but I've planned out the next year. Because I have to. I really don't want to be laying in the hospital bed thinking, "oh shoot! I forgot to publish and promote my new blog post!" That's just not going to happen. When that new baby comes I will be able to know the wheels are turning without me. 

This is not only how I plan for big life events, but I also plan my days this way. Because, like I said before, I have no clue who is going to wake up sick today. I have no power over what my 2 year old will think entertainment is on a Tuesday afternoon.  And I have no clue if my 7 year old just needs some mom time or would rather hang out in his room when he gets home. I don't know. And that's OK. 

What I do know, is that I will plan to work on my business from 1-5 every week day. I do know that I have a  weekly blog post, a weekly podcast, client work, networking, marketing, and creation to be done. And I do know that I have a theme for each month so I'm not struggling with writers block. I also know that if my husband wants to take us all out for supper on a Friday, I will more than happily shut my laptop and get the kids ready because I can wake up early on Saturday and get some work done too while everyone is sleeping. 

My biggest tip for working from home is to not be so hard on yourself and set boundaries. As I said before, I have set hours. That's that. If you haven't implemented this into you day, DO IT. I can't tell you how much more productive I've become after knowing I have an hour to get this done.