Blogging

Brand New Blogger List Building Tips

When you first join the blogging world it can be really exciting. You have so many ideas and dreams for your blog. Your thoughts are completely consumed with amazing blog topics and you feel like you're a walking content machine.

While you're submersed in blog posts, you may be forgetting something SUPER important. Your list. So many new bloggers put this off until they feel like they're more established and I'm here to tell you that that's a huge mistake!

Brand New Blogger List Building Tips

List building gets pushed to the side much too often because brand new bloggers may not be aware that email marketing isn't just for selling. So, when you're just starting out, it can be pretty intimidating to enter this field. But, let me tell you, this thought process could be doing your blog a lot of damage.

So, before you sign up for your ESP (email service provider) let's talk about 4 things you need to be amazingly clear on first.

  • Know exactly who you are serving
  • Know their pains and struggles
  • Feel confident in your solution(s)
  • Adjust as you go (blogger growing pains)

Know exactly who you are serving. As you've been traveling along on your blog journey, you may have heard this phrase (or variations of it) quite a bit. You know it's important, but you may not feel like you have this down yet. On a scale from 1-10, how well do you feel you know your ideal client? Write that number down.

let's do a fun little exercise.

I want you to seriously get a notebook out or bring up your notebook app. on your phone and answer these questions. Close your eyes and write down everything you feel and know about this person you serve. Pretend you're sitting at a park bench with your ideal reader/client/customer and answer the following questions:

  • Male or female?
  • How old?
  • Pets?
  • Family?
  • What does he/she do for a living?
  • Are they happy?
  • What keeps them up at night?
  • What excites them in the morning?
  • What are their goals?
  • What kinds of questions do they ask you?
  • What could you two talk about for hours?

After you've written down your answers to each of these questions (extra credit if you can elaborate and add extra details!) I want you to rate yourself again, from 1-10.

Did your number increase or decrease? Take a step back and ask yourself why? Were you overly confident and your answers didn't come easy to you? Or did you surprise yourself?

Know their pains and struggles. We touched a bit on this topic when you went through the exercise above (what keeps them up at night). Now, I want you to dig even deeper. Think about their biggest pain. What keeps them up at night and what kind of answers are they looking for. I want you to write down their biggest pain. Then ask yourself , "why?" 5 times! This process will get you so crystal clear on their problems you will be amazed! So, here's an example: 

Clients biggest pain: She wants to lose 20 pounds.

WHY? Because she gained a lot of baby weight.

WHY? Because she ate too much ice cream when she was pregnant.

WHY? Because she had huge cravings!

WHY? Because she wasn't eating the right/healthier foods.

WHY? Because she had no guidance when it came to diet during pregnancy.

Wow, do you see how I narrowed that down? Originally you thought you knew your clients biggest problem, lose 20 pounds. But, how generic is that? Pretty much everybody wants to lose 20 pounds, so that doesn't help you create your own market, much less show people that you are the expert. You can't be the expert in helping everyone lose 20 pounds. That's too generic and way too broad. What you can do, is specialize in helping women stay at a healthy weight during pregnancy by providing guidance, education, etc.

Feel confident in your solution(s). Now, let's talk about your solution. You identified with your client's biggest pain, now think about how you can help them. If your client came to you and asked you to help them with their 5th WHY, would you be able to? Think about what kinds of solutions you would have for this problem, topics you could cover, programs you could offer, etc. What kind of transformation are they looking for? Asking yourself the WHY's and brainstorming each of them is an excellent way to create content your readers and clients will adore!

Adjust as you go (blogger growing pains).  If you do your job well, your blog will grow and evolve. You may find that a different group of customers/readers are totally into your blog while the original group you had set it up for went to a different party! And you know what? That's totally ok! The important thing is that you are always in the right mindset to serve and help others and accept the people who show up at your blog door because they're the ones who feel a connection with you and need your help.

When you have all four of these things down, you can then start focusing on building and nurturing your list. Content will come so much easier to you now!

How to Create a Thank You Page in Squarespace

Having good manners with your business is really important. That's why we never want to forget to say, "thank you!" when someone gives us their email address in exchange for information. 

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We always want to go above and beyond here. That's why instead of using the standard thank you message built in your email service provider we are going to create a new page on your Squarespace website that is strictly dedicated to thanking your subscribers AND offering them even more goodies! I'm going to show you exactly how and why I have set up right now. Ready?

So, this is my thank you page. If you want to see it live just click here. I have 4 key elements on it. Let's dig into them further:

1: When your subscribers land on this page, let them know they are all set. Thank them and make them feel good about what's to come. 

2: This is a great place to put an invitation to your Facebook group community. You can also change this page to reflect any upcoming webinars, live events, etc.

3: Add a button for extra emphasis!

4: This is one of my favorite features. I added a summary block to my page that automatically shows my latest blog posts (which all have freebies attached). So, the majority of the time when I see a subscriber come in from one blog post, I'll also see them sign up for the additional posts that pop up on the thank you page. 

Once your thank you page is created you will be able to use that link in your email service provider and any other space when appropriate. It's a lifesaver!

PS: If you you're loving the way this looks and want to set up your own account in MailerLite for free then click here to get started!

How to Be the Most Organized Blogger Ever

Don't you hate it when you have nothing planned ahead? It makes me so nervous. The very last thing I want to be doing is staying up too late (past ten for me) or working during my non-work hours on something I really could and should have done a long time ago.

I work best when I'm strict with myself and when I create a system that I can stick to. I've shared this template before, but I want to share it again because it keeps me on track and it helped me plan months ahead for my maternity leave. 

This template helps you go from the ideas in your head to putting down the final blog post link. It also has the reminders that I need to have in order to officially complete a post. So, yours might be a bit different, but you'll get the gist!

I love creating templates like this on Google Sheets because not only can I work on it on my desktop computer, but I can also access it from my phone too, which is super handy!

So go ahead and grab all of your blog post ideas that you have written everywhere, download the template, and make it your own! You will be the most organized blogger ever!

How to Stop Doing Things that Aren't Working

It is so easy to convince yourself to try this and to try that when it comes to new and bright ideas for your online business. We are all so desperately trying to make something stick that we suddenly realize we have about 4,000 irons in the fire.

Now you can go and learn this lesson the hard way (have everything come crashing down on you) or you listen to me and take a look at what you have going on in your business life. 

When I first started my coaching business I was FULL of ideas. I was constantly listening to podcasts, writing down everything that came to my mind. I was so anxious to get out there and stand out I was willing to try a little bit of everything until "my time" came. I was involved in WAY TOO MANY PROJECTS. 

And the worst part of all was I was the creator of them all. So, I felt like I had to keep them going otherwise I'd look like a quitter. 

Are you nodding your head? Do have a feeling in your gut that you're tackling too much?

One of the first things I started to look at when I was feeling a bit overwhelmed was money. I wrote down all of "irons" I had in the fire and then I wrote down if they were passion projects, money makers, time suckers, making me money or costing me money (you get the picture). 

I noticed there were a few things on my list that I spent way too much time on AND that were costing me money. No brainer huh? It took me a little time, but I finally made the decision that I was going to step away from those time and money suckers. These projects didn't relate to my main purpose and goal and the more I thought about it I was totally OK with letting them go. 

I'm a pretty spontaneous person, but I did take my time closing the curtains on the projects I could no longer devote to. I mean I spent a lot of time on these things and it sure wasn't easy to let them go!

One thing you have to remember when you decide not to do something any longer is..sadly...not many people will even notice. And the few that do will just shrug their shoulders and think, "hmm, she must be focusing more on ___." It's really not as big of a deal as you may make it out to be. 

So, what are the projects that you're devoting all of your time and money on that don't bring in any money?

I'm not all about the money here. Don't get the wrong idea. But it's a big priority! However, another really important (actually the most important) thing to me is TIME! I have a full time job, three kids, a husband, and a home to take care of. I literally CANNOT spend all my time doing things that have no promise. 

Once I got that through to myself and scraped some things off my plate I felt like I lost 100 pounds. It was so much easier to schedule my work time, plan ahead, and focus. Now, when I think back to everything else I used to do for pretty much no reason, I just shake my head. I can't get mad at my past because it taught me a lesson and made me who I am today.

How to Host a Webinar for Free

Webinar, live class, workshop, whatever. They're all same. Right? I think I can speak for many of you when I say that I have a love/hate relationship with them.

What I love about webinars is the intimacy and the value that they hold. 

What I don't really love is the mystery behind them. When I first started coming to them a few years back I thought these gurus must be HIGH TECH! They were using expensive software like WebinarJam and they just made me feel like hosting one of my own was completely out of my league. 

After attending so many webinars on various platforms I finally decided to do one on my own. So, I went out on an exploration to find the perfect software. To me, the perfect software was going to be FREE and not buggy at all. 

My first webinar was done on Zoom and it worked really well. Zoom is still one of my favorite platforms to record (that's a paid feature by the way) podcast interviews on, but I don't use it anymore for webinars. 

This is what I've learned in the past couple of years hosting webinars and some of the mistakes I've made.

  • RECORD THEM. Even if you said you aren't recording (to urge attendance). If it turns out flipping amazing then you have a live class to have on your site (hello email list sign ups!) or you could even sell it for a few bucks! RECORD!
  • My first webinar was on Zoom and it went pretty well. BUT,  I was devastated to learn that it didn't record...because I didn't pay to upgrade. Boo. I learned that the hard way. 
  • Make sure your slides are clean and simple. I'd rather you'd have 80 slides than 40 with a bunch of text on them and so would your students.
  • Send out reminder emails (don't go too crazy and annoy people). I like to send two on the day of the class. One three hours before class starts and one 5 minutes before class starts.
  • Give them an incentive to stay until the end.
  • Engage with them and ask them questions. 
  • BREATHE. Don't take yourself so seriously. I fly by they seat of my pants with them. I don't freak out and I don't even practice because that makes me nervous. Do what makes you comfortable and feel prepared. 

The best part about webinars is you don't even have to show that gorgeous face of yours. You can look like a complete mess, sitting on a laptop, hiding in your messy bedroom with the door locked and no one would know the difference!

The steps I go through to host a webinar:

  • Create a registration page. I create a cover page on Squarespace, link a form to Google Docs, and then load my ConvertKit when it's time to send out the first email.
  • Invite and promote on social media. Sometimes I'll buy ad(s) and sometimes I don't. 
  • Write a blog post that goes out the day of that promotes the class.
  • Make sure the reg. page link is on all of my social media accounts
  • Create a stand alone page for the webinar (I, once again, just create a new page on Squarespace)
  • Schedule a Live Event in YouTube
  • Embed on webinar page
  • Add any buttons or calls to action on the live page
  • Create emails that need to go out to students the day of
  • Write "after class" emails and attach recorded video

I created a checklist of everything I am currently using for webinars. I still don't pay for expensive software or anything really fancy. I just make sure to deliver valuable content and I have an end goal in mind every time I decide to host one.

What you Need to Start a Blog

Starting a blog sounds so fun right? Once you finally decide to actually go ahead and start one you then realize that there are a lot of pieces to the puzzle.

The hardest part is trying to figure everything out yourself. You have so many questions like:

  • what should I blog about
  • where should i blog
  • what template should i pick
  • how will I get website traffic
  • how will I monetize
  • and about a million more...

What's really difficult about the whole process is there really isn't one way to do anything. You either have to find someone you trust to do it for you or teach you how or you have to learn it all by yourself. 

I created my first website in an advanced computer summer class 16 years ago. Yes. I was that girl.

I've created a ton of different sites on several platforms for myself since then. The domains are no longer valid and no, I didn't save any screenshots of them. #embarrassing #didtheyevenhavescreenshotsbackthen

Once I learned what the heck I was doing and found my footing I started building sites for clients and businesses (on Squarespace of course). 

And what I've learned by doing all of this work is THEY ALL START OUT THE SAME. 

A blank template with a dream. So many options and so much to think about. And that's where people get completely lost. 

All of the Squarespace templates look amazing right? Of course they do. Why? Because they all have professional photography and are created by designers. The biggest drag is when you finally select your template of choice (expecting it to look just like theirs)  and then you slap up your photos and you wonder what the heck happened? My site looks nothing like the Pacific template example! You throw up your hands and walk away.

So many people get stuck at this step. They don't even move onto something else because they aren't even aware they CAN move onto something else. They just stop. And that's just sad.

I created a checklist that I use personally and that I recommend to all of my Blog Accelerator students to help guide them through the fun and not so fun tasks of creating and launching their blogs. 

How I Prepared My Business for Maternity Leave

As I'm writing this post I am 28 weeks pregnant and it's April 19. When you finally get to read this I will have a newborn hanging out with me and I will NOT be worried about blogging, social media, or building my list. The only things I will be focused on is our new baby and my family. And I'm only allowed to do this because I prepared myself and my business. 

Having a baby is a pretty major life event. Even if you get months to prepare it seems like the last couple sneak up on you. Especially when you have other little ones running around. 

My online business is very important to me. When I found out I was having number 3 I knew right away that I didn't want to hit pause. I went into full blown planning mode for a few reasons:

  • I didn't want to have to worry about blogging for at least a month
  • I didn't want to have to worry about social media for at least a month
  • I didn't want to have to worry that my email list was collecting dust

The thought of nursing a baby and trying to figure out what to blog about just didn't mesh well. I wanted all my focus to be on this new little person (right now I don't know if it's a boy or a girl.) #drivingmycrazy

So, I thought about the next (this was at the beginning of April) 5 months and I started writing ideas on a piece of paper. I ended up with 17 different ideas.

Then I looked at each one and labeled them as to what category/theme they would fall into. Like email marking, personal development, sales, etc. 

I ended up with 5 different themes, which worked out perfectly. I like to plan my months in chunks so I knew this system was working well for me so far. 

Here's an example: for the month of May I blogged about email marketing. I had 5 different ideas/blog posts and they fell under the email marketing theme. So, May's blog schedule looked like this:

How I prepared my business for maternity leave

I did this type of planning all up to the end of August. I assigned myself to get 1 blog post done a day (more on the weekends) and I ended up finishing everything in less then two and half weeks. That's a lot of blog posts for that amount of time! 

It's the best feeling ever to see all of the scheduled posts ready to go in the backend of my site!

I also scheduled all of my Instagram posts, Pinterest pins, and Podcast images (and episodes) in this amount of time as well.

I wouldn't have been able to do all of this so seamlessly if I didn't have a template to guide me right through it all. I got a huge feeling of satisfaction every time I got to check off a new task as complete. 

You don't need some fancy project management system to get things done. All you need is all you need. Make sense?

You can use this template for anything. Being pregnant is not a pre-requisite ;) I highly suggest you take a peak and see it's something you'd use because it saved me!

10 Blogging Tips for Introverts

Blogging is the perfect pastime/profession for introverts. But in order to do it successfully there are a few things to keep in mind.

We talked a bit about how introverts can grow their business here, but today I want to give some advice to my fellow introverts who are trying to do this all alone and have no clue how to handle everything that's thrown at them. Because...we don't really like asking for help...

10 Blogging Tips for Introverts

  • Start slow.
  • Plan ahead.
  • Work ahead of yourself.
  • Follow a schedule you can handle.
  • Keep personal and business accounts separate.
  • Set your hours.
  • Make your contact system seamless.
  • Automate as much as you can.
  • Network on your level.
  • Know your audience.

Let's dig into these.

Start slow. With everything! It takes a while for us to get comfortable with a setting or a process. When you attempt to do anything new with your business it can be tempting to go full speed ahead (because you sort of think that will propel your business forward even faster). Instead of taking off with a sprint and never paying attention to anything around you because you don't want your business to fail try doing the complete opposite.

For example, let's say you want to get into Pinterest more and you sign up for BoardBooster and Tailwind in the same day with absolutely no clue what your strategy is. What happens? You get completely overwhelmed and both of these incredibly helpful tools start collecting dust and you jump onto the next thing. 

What you should do is research and write down everything you learn. Look on YouTube for tutorials or read blog posts. Soak up everything you can and write down what you took away from your learning experience. Then go back to the software and implement what you know. You're starting slow. As you keep working with something, the more questions you will have, and you will continue to improve your experience.

Plan ahead. I'm a big believer in planning. My favorite planner right now is from here. I love it because it's very basic and doesn't have a lot of random junk in it that I don't need. The minimalist approach will get me every time. Use a physical planner to help retain and record your future events and important dates. I also have a calendar marker board as well. It's duplicate information, but it helps me remember everything that our family and business have going on.

Work ahead of yourself. For your business, I recommend planning and scheduling at least a month ahead of time. Only do this if you want less stress and more time though...

Follow a schedule you can handle. It's so easy to go crazy and fall into the trap of claiming you can be super woman next month when you're planning ahead, but make sure you're being totally realistic with yourself, your business, your family, and your sanity. You can always set the "extra to-do's" aside incase you happen to have the time to do them, but don't overwhelm yourself.

Keep personal and business accounts separate. I remember when I first started I noticed that everyone I followed (bloggers) were very transparent with their family and personal life. For some reason I thought that was something you had to do and I did not feel comfortable with that. I personally, just didn't like the fact of putting my kiddos on social media/on my website or anywhere really. That's completely my choice and I think that so many people feel they have to share or tell their life story if they're a blogger when the truth is...you don't. It's your business. It's all completely up to your discretion and comfort.

Set your hours. I only get "in the zone" a few hours per day and that's between 1 and 5. Winging things gives me major anxiety and I have to have that structure to keep me happy/sane.

Make your contact system seamless. When people email you or set up an appointment with you make sure you have a seamless line of communication. I used to get so nervous when people would set up a call with me and I had no standard email to send them. Again, winging it does not work for me.

Automate as much as you can. This is huge and is a big lifesaver. Invest in the extra $10 a month in your MailChimp account for automated emails or upgrade to ConvertKit when you're ready. I promise you, you will not regret it. When someone signs up for a freebie, you no longer have to wonder and worry how and when they're going to get what they asked for. Automation just makes life easier. Take the time and look at  your systems of communication. What can you automate? Make your email system WORK for you. 

Network on your level. If reaching out to people you think are more advanced in this journey than you, then reach out to people you feel comfortable reaching out to. Just because you're at home, behind your computer does not mean you don't ever have to talk to anyone again. The beauty of it all is that it can be done via text (our favorite way of communication).

Know your audience. If you're a bit clueless in this area then of course you're going to be uncomfortable when you have to "get out there" and talk. When you post on your social media accounts, send out an email, or write copy for your site think about who your audience is, what their problem is, and how you can help them in a way no one else can. 

How to Create a Digital Vision Board

I have always loved the idea of a vision board. I really believe visual inspiration is very effective. I have one problem though. I literally have no where to put one. I've moved my office 3 times in the last six months...

This Spring we made a lot of changes to our home. Our family was growing and we were busy playing switcheroo with rooms trying to find the best spot for this kid and that kid, mom's office, and mom's other office. I finally ended up in a good spot, but there's just no room for a board. I also don't want one hanging up where my office is either. So, I had to get creative. Which means...I went to Pinterest and started pinning away!

I knew this wasn't the way I wanted to visualize my goals because, let's face it, I can't focus on Pinterest. I'm all over the place. One minute I'm looking up hairstyles and the next I'm looking up fun Summer homework for the kid. Then I thought, this was a really great starting point though. So, I just kept on pinning and it finally led to the ideal vision board! Let me show you how I did it.

This vision board is purely business goals. Since I'm going digital, I'm going to categorize my visions. So, I will create a business board, health board, and maybe a home board. That's off the top of my head right now, but you get where I'm going.

Here are the "topics" of my business vision board:

  • Office space inspiration
  • Wall decor
  • Motivational quotes
  • Vacation goals

Creative process:

  • I went and pinned around 5 different pins from each topic to a new board I created in Pinterest.
  • Then I took a screen shot of each pin and saved them to my desktop.
  • I opened up Canva and I chose to create my own design. I used custom dimensions of 800/600 (because I wanted to use this has a screen background.)
  • I drug all of my screenshots that were saved to my desktop over to my Canva photo uploads.
  • I decided against their layouts because it messed with the photos too much. So, I went ahead and grabbed some rectangle frames as most of my photos were that size anyway. 
  • Then I went ahead and started dragging pictures over and rearranging them until I was satisfied with the look.
Vision Board

And that's it! What took the longest was making my template in Canva, but I kept you in mind and I created two templates for you to use! So this will literally take you minutes!

So, now I don't have to have a bulletin board up or random pieces of paper on my wall. I can just save the image on my desktop or print it out on one page and clip it into my planner. Easy peasy.

How Introverts Can Grow Their Business

Our time has finally come fellow introverts. The time for us to shine. From the comfort of our homes. 

I love this quote I found on Pinterest. It reads, "Introverts unite! Separately. In our own homes." I can totally relate. What about you?

I didn't even know about the word introvert until I heard someone talk about it on their podcast a couple of years ago and I thought immediately to myself, that is so me!

I resonate a lot with being an introvert, but I don't like titling myself as that because I don't want to fit into just one space. Does that make me even more of an introvert? 

So, why is it our time to shine? Because we love being in our comfort zone. And for the majority of us, our comfort zone is our own home. How great is it that we can work from our comfort zone yet too? Pretty dang great. 

But, how do you grow your business if you're an introvert?

Never follow one set of rules. Take bits and pieces from different people/areas of expertise and use the ones you like and know you can handle. I like to make things my own so I'm comfortable with the process and the end result.

So, let me tell you what has worked for me.

I found it very helpful to join Facebook groups that I knew I had something in common with. I've said it before and I'll say it again, my favorite Facebook group is Melyssa Griffin's Online Business BFF's group.

I've met so many amazing women here that I've collaborated with on my podcast, guest blog posts, virtual blog summits, and jv webinars. I found it so easy to reach out in a group where I felt comfortable and I love how everyone is or has been in the same boat. 

If this would have been in real life at some kind of networking event... Yeah. None of this magic would have happened. 

This worked and continues to work for me because I was able to test the waters on my own time, reach out when I felt it was right, and know that I was going to be accepted in one way or another. 

The best way to grow your business as an introvert is to develop relationships that you feel comfortable with via your preference. So, you're not a phone person right? Me neither. That God for email and DM's!

Have you downloaded my template for tracking your Connections Catalog? It will help you keep track of all of the relationships you want to build and are building. 

I love this type of relationship building because I feel in control and in my zone. As you start building these relationships your confidence in what you do and who you are is only going to increase and who knows, maybe you'll start doing some Instagram stories or going live in your Facebook group! These are big steps for those of us that prefer to hide behind our screen!

As long as you're willing to grow in some way or another a shift will happen. As you keep taking these new and small steps your business will grow. People will start to take notice in what you do more and more because you are portraying yourself in a new light and you're exposing yourself to new audiences that never even knew you existed all from the comfort of your home office/dining room/bedroom/living room. Now how great is that!?

 

 

How to Build Relationships Online

Running your own business from home can seem a bit lonely and isolating at times. I mean, you can only talk with your family and friends about your blog so much...

That's why it's important to build relationships online. Why? Because the connections you make will not only spring into possible friendships, but they could also bring you great exposure to your business.

Think how amazing it would be to have a group of friends know exactly how it feels when you write a kick butt blog post that you can't wait to publish. Think about how amazing it would be to have a group of friends that could talk about what type of landing page software you should use. These are conversations I can't have with my mom or my best friend since kindergarten. And that's okay! That's why we live in the world we do now, where everything is at our fingertips.

Think about the bloggers or business owners you look up to online. Can you really relate to their story? Do you admire their work and secretly wish you could collaborate with them some day on something? Because, that's awesome and totally doable!

Everyone started from scratch just like you. We are all just on a different mile in this journey and it's important for us to stay connected so we can support each other and keep moving forward.

So, how do you reach out to these people you ask? Simple. First download my Connections Catalog for you to keep track of all the amazing relationships you will start cultivating.

  • Follow them on all of their social media platforms
  • Like and share their articles
  • Comment on their posts 
  • Tell them how much you enjoy their latest blog post/podcast episode
  • Sign up for their webinars and actively participate 
  • Join their Facebook group
  • Sign up for their email list 
  • Interact with them via email. 

By doing these things, you are showing people that their work matters and that what they do is really helping you and others too. You're making yourself known to them. They might be super busy or they might have a VA handling a certain piece of their business, but if you show up and you're consistent with acknowledging what they do, then they will notice. Trust me. 

Another great way to build relationships online is to form a mastermind.

I really love the concept of masterminds because they can really be what you and the group of people in it want it to be. It does not have to be complicated or cost a ton of money to be a part of one. You can put one together for free via Google Hangouts or Zoom. Put the word out there that you would like to form a mastermind group.

My ideal group would be 4 other women who have families and run their business from home. I would like to have women of different areas of expertise like social media. copy writing, etc. 

Think about your ideal group and who would fall in this space from the list you've been creating. Once you both start to get to know each other you'll find it really easy to ask if they would like move the relationship further/collaborate.

Now that's how you build strong and healthy relationships. 

How to Sell More Digital Products

When I first started my online business I admired other bloggers who had a plethora of digital products.  I fantasized about having a product suite that everyone could come to and find something they needed. I wanted to help everyone. I soon found out a few things...

After I spent night and day at the computer for months creating as many digital products as I possibly could I was not only burned out, I was pretty unsuccessful. I had over 6 digital products on my site (that's a lot in this space) and nothing was selling.

All that work. For nothing.

After a while I finally came to my senses and realized a few things and I made some big changes:

  • I took down all of my digital products
  • I narrowed down my focus of expertise
  • I learned how to properly launch a  product
  • I got to know my audience more through list building, holding live workshops, and networking

These were pretty drastic changes for me because I spent so much time creating these products. They were my babies. I had written out the email sequences and everything! 

I was really scared to narrow down my focus too because I thought that would make me sound less knowledgeable. Which is the wrong way to think completely. By narrowing down your focus shows your audience that you know your stuff! I always say, "you're not WalMart. You can't sell everything. 

I then invested in myself and learned how to properly launch a digital product/course. When I first created my products I didn't do a launch whatsoever. I made them, stuck them on my website, and expected the sales to come ringing in. After I learned the proper way to do it that's when things started to change!

List building was the most important piece I incorporated. I started working really hard at providing value, creating blog posts that I knew my audience needed, and started building relationships. 

My list grew fairly quickly and I knew that after a certain number I would officially launch my first course. 

When I finally hit that magic number, which was only 400, I launched my first "real"course, List Building Mania. 50% of my sales came from my email list and the rest came from promoting it on social media for FREE. I didn't sell any by advertising the first week, I just went with my gut and did it the way that I thought best and it worked.

This went against everything I thought I knew when I first started. I launched to small list, I only had one product on my site, and I didn't need to spend a bunch of money advertising. What a relief huh?

So, don't think you have to wait until you have a ton of product ideas, a huge list, and a huge budget to go along with it before you launch your first thing. It simply isn't necessary. The most important thing is to just get it out there and make it amazingly helpful for your customers. 

Are you ready to make money with your blog?

When you realized you could possibly make money with your blog, did you suddenly switch gears and start to "blog seriously?"

Do you spend so much time on your posts and infographics that you keep refreshing the page just to get a look at them?

Are you strategically planning out all of your social media posts and spending all of your spare time on Pinterest?

I have to admit that I used to do a lot of busy work because I wasn't getting paid to do anything at that moment. So, in order to validate the time that I spend on my computer I would just keep on being busy doing all. the. things. 

Are you kind of sick of all that busy work?

It's time to take it up a notch. It's time to learn from the experts. Over 20 of them. Myself included FOR FREE.

In the MoneyMaking Blog Virtual Summit, you will learn from me and 20+ experts and discover the secrets to a profitable blog.

This event is going to be so amazing because we have experts who use their blogs in different ways, so whether you want to

  • get sponsors
  • or you want to create courses,
  • or you want to launch a coaching service

I look forward to seeing you there!

Blogging on Squarespace

Blogging used to be a chore. I used to be a Wordpress girl, years back, and it seemed like such a pain just to get my words out there. I was introduced to Squarespace over a year ago and I’ve never looked back. Squarespace allows you to do what you want to do. Blog. No need for fancy plug-ins. It’s simple and easy to do . And it looks great! Let me show you!

I strongly suggest you draft your blog posts in Google Docs first. This way it auto saves for you, it’s easily accessible from all of your devices, and, for me, it allows me to think more clearly as I write without having to worry about anything else at the time. This isn’t a must, but I think it will help you just as much as it does me. So, let's get to work.

But first, get your blog checklist here >>>

If you're short on time and just want to see how I do it, watch my 3 minute video on how I create a blog post.


  • Log in to your Squarespace account
  • Click on Pages
  • Do you have a blog page already created?
  • Yes? → Click on BLOG and then the + sign in the upper right corner 
Blogging on Squarespace
  • No? → You will need to add a BLOG page to your navigation. Click on the + in the upper right corner and then BLOG then Click on BLOG and then the + sign in the upper right corner 
  • Now, it’s time to enter in your post title. This should be something catchy and something that people are looking for. You don’t want to title it, “What a great day I had.” Because...no one probably cares too much. If you’re blogging to make a living, then you need to be strategic about what you are blogging about and what you’re using as your title.

*side tips--use the Google Keyword Planner or Pinterest to give you ideas on what you should blog about.

*think about what your readers would love to read. What would help them? Write about something they will find helpful. Something so great, they’ll pin it and maybe even print it! So for example, your blog post may be titled, “The Ultimate Wedding To-Do List.”

Blogging On Squarespace
  • After you put in the title, highlight and copy it.
  • Go over to the OPTIONS tab.
  • Paste the title in your blog post URL.
  • If you have a thumbnail image created (the image that would post when shared on social media) You can go ahead and add that as well. Sometimes I leave this to the end. Either way is fine.
  • Source anything that needs to be sourced in the Source URL.
  • You can also create an excerpt to be used if you want to display your blog posts on the blog list page.
  • Featured Post can be click on  if you choose to highlight or flag in elsewhere on your website such as on the gallery feature.
  • The OPTIONS screen is complete 
  • Click on over to the Location tab. If you have a brick and mortar business or a location you would like to tag, you can do so here.
  • Slide on over to Social. This is assuming all of your social media accounts are integrated (super easy to do). All you have to do is click on the social media account that you would like your post to automatically post to once it is published. I usually to Facebook, Pinterest, and Twitter. 
Blogging on Squarespace

 

  • Now you can go back to the CONTENT TAB. I usually go ahead and paste in my blog copy from Google Docs now.
  • Sometimes when you paste in copy that was created in Squarespace, the format can be goofy. So I like to highlight all of the text once it’s pasted and then remove any formatting.
  • Go through your post again. See if needs any changes. Delete any extra spacing. Just spruce it up a bit.
  • You have options to add a little sparkle to your posts by adjusting your formats like adding larger text through different headline options. And of course you can add bold and italicized text as well.
Blogging on Squarespace
  • Adding any element to your post like an image, button, link, video, etc. is very simple. All you have to do is click on the black handle and choose what you desire. 
Blogging on Squarespace
 
Blogging on Squarespace

*side tip when you upload an image, be sure your title is keyword rich. You don’t want to have an image with a file name like ijfawe;ifjs;dkjf.jpg

*if you add something you wish to remove, just click on the trash can and confirm you deleting the element

  • Tag your blog post with words that describe the content like wedding, wedding tips, wedding checklist, bride, bridal tips. Just click on the + sign and start adding your tags!
Blogging on Squarespace

 

  • Categorizing your post makes it easier for your readers to find exactly what they are looking for when they’re searching on your site. This is almost like your filing system. You could file this under Wedding and/or Bride.
  • Turn comments on or off
  • Now you’re ready to commit. Publish your post now or schedule it out. Click on the word DRAFT and select your option 
Blogging on Squarespace

 

  • If you choose SCHEDULED then you’ll have to click on scheduled one more time to set the date. You’ll notice that Squarespace will back date the publish date and time so no oopsies are made. Once you’ve click on the date you are able to schedule your publishing date. 
Blogging on Squarespace

SAVE!