Why You Should Start Your Purpose Driven Business

It’s something you think about when you’re taking a shower in the morning. It’s something people are constantly getting your advice about. It’s something you love to talk about. Giving your knowledge and/or skills away for free has become a daily task for you.

And as you lather up your hair in the shower, you’re closing your eyes thinking, “I think I could really turn this into something.” And as you put your makeup on, get dressed, do your hair, eat, and head out the door you keep thinking of more and more ideas. More ways you could help people.

And then the day goes by as fast as yesterday. You’re sporadically thinking of new things and maybe you’re writing them down or putting them in your phone. The work day is finally over. You get home, feed your family, and do the evening to-do’s. You remember having all of these amazing ideas earlier and you tell yourself you’re too exhausted to dig deeper into them, much less actually START the business you were dreaming about just earlier that day.

This is what makes me sad. You’re giving up. You’re telling yourself that you don’t have enough time. Or that you don’t even deserve something for yourself. And that couldn’t be further from the truth. Let me list the excuses and save you the trouble:

  • You don’t have any time
  • You’re not an expert
  • You don’t think anyone will notice or care
  • You feel like you’ll be neglecting your family
  • You think there is too much involved to get started
  • You feel bad for taking time for yourself
  • You’re not even sure where to start

Does starting a business take time? Yes. Yes, it does. But I’m wondering, will you have more time in six months? Or a year? More than likely no. No matter what you think you will probably have the same amount of time to dedicate towards building your business then as you do today.

It also starts with mindset. Everything starts with mindset. Until you realize that you have a special talent or knowledge that people could benefit from NOTHING will happen. You don’t have to a have a Master’s degree or years of experience. You just have to know what the hell you’re talking about.

Maybe you kick butt at keeping your house organized while working fulltime and raising a family and people are always asking you how you do it.

Maybe your friends and co-workers ask you how you manage homeschooling your kids

Maybe you’re really great at finances and bookkeeping. Or helping people through tough times. Or teaching them how to play an instrument, learn a software, sew, bake, organize, sing, go through a divorce, raise a child with special needs, explain your faith, eat healthy, exercise, take photos, write….

There is so much you can do. The question is, what’s YOUR thing?

Download the Nail Your Niche worksheets!

A purpose driven business seems pretty deep right? Like I used exercise, sewing, and organization for ideas and you’re thinking, “purpose driven?” And I say, “yes.” Anything that you do, that you are passionate about, that people compliment and ask you about is a purpose driven business.

A purpose driven business gives you a sense of, well, purpose. It’s what gets you out of bed in the morning when you’re dead tired, keeps you going on those late nights when you’d rather be sleeping in your nice, warm bed.

You don’t have to be an expert. All you need to be is a few steps ahead of someone. They just want to know how to get from point a to point b. That’s all. They’re interested in your journey, your take on it, and what you would and wouldn’t recommend doing.

You don’t think that anyone will notice or care. I think a big thing for women is worrying about acceptance. Especially online. When you’re out there, you’re out there. It’s scary to dip your toes in the water. Especially when you hear crickets. I’ve come to realize and accept that not everything I do is going to be everyone's cup of tea. And that’s good. Because that is not my job. That’s not how it works. But you’ll never know what people love or don’t love until you give them something. You just have to start.

You feel like you will be neglecting your family. We can sit and criticize our parenting skills until the sun goes down. We will never feel like we’re good enough or that we’re doing as good of job as Susie is over there. Your family loves you and they will respect you when you tell them you need some time for yourself. Set some hours. Wake up an hour or two earlier. Stay up late. There are a million ways to fit in what you need to be doing to nurture your business. If you want it to really and truly work, you’ll make it work. I guarantee it.

You think there is too much to getting started. Is there a lot that goes into building a business? Yes. And you will be adding more to your plate as you grow and master what you do. But, that shouldn’t discourage you from getting started! Start writing articles, think of all of the ways you can help people. Map out what you want to do and set some goals. It’s so important to get all of this out of your head.

You feel bad for taking time for yourself. We are all so guilty of this. But, where is it written that we can’t have our own thing? I think you made up that rule. You must know that you deserve something for yourself. You deserve to have that quiet time. That time where your brain can really get to work and show you how magical it can be. Don’t ever let anyone make you feel guilty about this. This is important to you and that’s that!

You’re not even sure where to start. Start smart. Start simple. Don’t take on a ton of things at one time. Find out WHAT you will be doing, WHO you are going to help, and WHY.