Why All Makers Need to Have an Email List

All is a strong word, but I really mean it. ALL makers need to have an email list. Last week we talked about email marketing for your handmade shop. And this week we're going to go a bit further into the topic. Why do I think all makers need a list? Let me tell you.

But first, if you haven't downloaded this nifty guide that'll show you how to design your emails with a checklist included click below:

If you're new here, you should know that I'm very big into List Building. So much that I even created a course about it!

I'm so passionate about list building that I've spent the majority of this year talking about it! I want everyone to be building their lists, but I have a soft spot for the handmade/makers/creatives out there. 

I know several creative business owners and I purchase from them as much as I can. With all of the purchases I've made in in the past couple of years I've received 1. Yes 1. Email from a handmade business owner. It just baffles me. 

I purchased multiple things through this shop because of her email marketing. She let me know when she was having sales, surprise discounts for her list only, and she had a blog I could follow.

This type of marketing really put a face behind the business. I felt like I was personally connected to her and I found myself wanting to support her. 

And that's what we all really want right? Support.

You don't have to drown yourself in work and promoting yourself on social media. You can just simply get started and go slow. No need to overwhelm yourself!

Think about your audience and your customers. What kind of information could you provide via email that they would gobble up? In last weeks blog post we talked about marketing and promoting your products, but this week I want you to think about providing value. If you have a blog then you will probably be good at this already. If you don't then think of your email list as your blog audience. Let's say you had an organic skincare line and you want to plan out 4 emails for the next month. Here are some topic ideas:

  1. 10 Ways to Get Super Soft Skin This Summer
  2. How to Protect Your Skin from Sunburn this Summer
  3. 5 Ways to Use Coconut Oil That You've Never Hear of Before
  4. Should You Change Your Skincare Routine Each Season?

I'm not deliberately shoving product in their face. I'm offering value with these posts/emails in hopes that I can build the know/like/trust factor with my readers. 

It's perfectly okay to link up your shop or products in the email, you just don't need to be salesy. 

I recommend sending 2-4 of these each month and keep the day and duration consistent as well. 

Also, don't worry if you don't have all the answers! You can link to other articles that you found helpful and point them in that direction too!