email marketing

How to Build a List of Raving Fans

Do you sometimes wonder how in the world you'll come up with another blog post idea? Do you stare at the screen waiting for some inspiration to jump out at you? 

How to Build a List of Raving Fans

You're not the only one struggling to come up with content ideas. Whether it be for a blog post, webinar topic, or course it can sometimes feel like we are constantly trying to come up with something new. Something that will blow peoples minds and create a line of raving virtual fans just dying to know more from you.

How do you get this line of fans to start forming if you're fresh out of ideas or if you're just starting? Let me share with you 4 tips you can use that will create that line of raving fans just waiting to gobble up all of your content!

Know what their problem is: How well do you know your ideal client/customer? Do you know, truly, what they struggle with? What is she thinking about when she's doing the dishes and folding the laundry? What keeps her up at night?

For example, let's say you started a health coaching business and your ideal client is a bride to be in her 30's. You offer one-on-one sessions and customized workout and eating plans with your VIP package. Now think. What's on her mind?

  • She wants to fit in the wedding dress of her dreams.
  • She's on a time crunch
  • She's stressed out

Write down your ideal client and start making a list of what he/she struggles with. Get into their mind and really feel what they are going through.

Do your research. Join Facebook groups that pertain to your ideal client and pay attention to the words they are using. Pay attention to what they care about and what they are looking for. 

This is not your chance to be salesy or to throw up your link in a FB comment. In fact, you're not going to do that at all. Unless you're asked! So, if you see Suzie Q post a question wonder what kind of workouts everyone is doing to slim down their waist, this is your opportunity to be helpful and offer some free suggestions. 

Always be helpful. Your end goal should always be to lessen the burden of the person you're talking to. Make them feel inspired and ready to move forward with confidence.

Create a list of problems. Grab a notebook, your favorite pen, and get into the mind of your ideal client! Write down every single problem they might be facing. Put yourself in their shoes and think about what struggles come up daily in their life. Whether they pertain to you and your business, write them down as this is a great empathy exercise.

Create a list of solutions. Read through the problems you listed and go through each one carefully. Can you provide solutions to any of them? Write down your ideal solutions for the problems you know you can help with. 

All of these exercises will help you get in touch with your ideal person. When people feel like you are directly speaking to them then that's when they feel like they'll be taken care of.  When people feel taken care of, that's when they trust you and probably won't stop talking about you! 

There's no need for you to be spending thousands of dollars on ads when all you have to do is take the time to recognize who you serve, what they need from you, and how you can deliver amazing content that people love.

How to Grow Your List from Scratch

If you have an email list, then we have something in common. We both started from scratch. Zero. All of the bloggers and coaches you look up to right now, that seem like celebrities to you, all started from zero too. 

How to Grow Your List From Scratch

When you're just starting out, it seems like it will take forever for your list to grow. Especially when you constantly refresh your screen to see if anyone new has signed up in the last 45 minutes... 

Gone are the days when you could just put something on your sidebar that said something like, "Sign up for my newsletter!" and hope for the best. 

People see right through this tactic now. They know that being on someone's email list will potentially lead them to being sold to. So, that means we need to up our game. 

The best way to do this, is to give something absolutely amazing for free. I call these freebies. You may have also heard others use similar words like freemium, free offer, etc. 

Don't be nervous about giving something away for free. Studies have shown that offering something for free will lead to potential sales at a faster pace rather than offering discounts because people feel like they have nothing to lose. Instead of spending money on someone they just met, all they have to do is give out their email address. 

Think of your favorite place to shop for makeup. Most of them offer some sort of free sample to their customers. Whether it's them letting you test their products for free or they may have a basket by the cash register full of little goodies you can grab. 

Letting potential consumers sample free product is not just the store's way of being friendly. They want your business and they want you to know how amazing their products are. Letting you test samples and grab freebies by the cash register is how they give you a little taste of what they have to offer.

Think of your home page as your store front. When people walk in, what do they see? Do they have to look around for a minute or two before you they can figure out what you're about? Or is it totally clear on what you do and who you do it for? Where are your free samples located? Are they easy to find? Right now I have 3 chances for website visitors to sign up for freebies when they land on my home page without even scrolling. See here.

Having my website set up the way it is is strategic on my end. (You can watch a blogging workshop here to see why you should have yours set up this way too.) I let people know they're in the right spot not only here, but on all of my social media platforms as well.

Here are some important tips for you to get started:

SOCIAL MEDIA PROFILES: Make sure your social media profiles are working for you. Your profile descriptions should be the same (you may have to edit due to character count limits) or very similar. You should also have the same profile picture so people can easily spot you when they start seeking you out. You don't want to have a group of you and your family for your Pinterest profile and then a single shot of you on Instagram. Keep it consistent and represent your business well.

Here are some examples.

This is my Instagram account. Notice how I am totally clear with who I help and what I have to offer. When people click on my link they are brought to a separate page where they can pick out what they want that fits their business needs.

Lindsay Maloney Instagram

This is my Pinterest account profile. It is very similar to my Instagram. The only difference in my copy is the last sentence because Instagram and Pinterest have different character count limits. You'll also notice my link is a bit.ly link (to save characters) and visitors can easily copy and paste it into a new screen to grab their free workbook. My profile picture is also the same.

Lindsay Maloney Pinterest

THINK OF SOMETHING AMAZING TO MAKE: Are you thinking of a ton of ideas for your first freebie (Learn how to create an amazing freebie here) or are you having a hard time thinking of something?

When I'm having a hard time coming up with something new, I like to picture myself in the past and go back to my Google history. What was I searching for on Google? What was I clicking on that caught my eye?

I also like to think about what I was searching for and pinning on Pinterest too. More than likely your ideal client/customer is you 3-5 years ago. So, all you have to do is go back into that mindset and remember the areas you were struggling with.

For example, if you blog about gardening you could head on over to Pinterest to see what people are searching for. In the example below, all I did was start typing in "gardening" and Pinterest automatically gave me the top 5 keyword searches that are performed as of today. 

Pinterest example

Your freebie could simply be titled "Gardening for Beginners." And then you could also add a catchy tagline like "How to plant your first herb garden."

TELL THE WORLD: Once you have your amazing freebie created, it's time you told the whole world. And guess what? You don't even have to buy ads to get the ball rolling! Here are some ideas for you to get free traffic to your freebie landing page:

  • Create several Instagram images and schedule them out (around 3 a week)
  • Create several Pinterest images, pin to your board, and ask to be a part of similar boards that your blog would fit in well with
  • Write a blog post that promotes your latest freebie
  • Make sure your website is working for you and have several options for readers to sign up
  • Put your latest freebie in your email signature
  • Post the link to your blog post and your freebie on your Facebook business page
  • Tweet out your links

Once people get a taste of what you and your business have to offer and how you can change their lives in a small or big way give them a chance to get to know you. Set up a welcome series in your email service provider and keep that relationship going. Pretty soon they'll start to like you and then eventually trust you enough to do business with you. If you keep this process in mind and never feel tempted to skip over the important parts, your list will grow. And it will be full of people who love what you do and can't wait to see your name pop up in their inbox again. #ultimategoal

21 Opt-In Ideas to Grow Your List

How often do you create freebies? Does it sometimes feel like that's all you do and you're running out of ideas? Or are you on the other end of the spectrum and you've never even made one before. Or maybe it's been a while?

opt-in ideas

It's important to continue to show value to your audience and bring them on over to your side, but sometimes, we run out of ideas on what to send give them. So here's a list of 21 different opt-in ideas you can use to grow your list!

Before you move any further, make sure you download this amazing freebie that will get you some extra help!

21 Opt-In Ideas to Grow Your List

  1. Audio file
  2. Video (you talking to camera)
  3. Video (screen tutorial)
  4. Business Checklist
  5. Cheatsheet
  6. Compilation of your top 4 blog posts in a PDF
  7. E-Book
  8. Templates
  9. Graphic packs
  10. Desktop/Phone wallpaper
  11. Discovery calls
  12. Discount
  13. Giveaway
  14. Systems/Products Checklist
  15. Workbook
  16. Worksheet(s)
  17. Written tutorial
  18. Recycled webinar
  19. Podcast
  20. Calendar
  21. Invitation to Facebook group

Audio file: these are super easy to make. If you want to give a talk, record a meditation, etc. you can just use your phone and save the file in a DropBox folder. Add quality to your recording by using lapel microphone. 

Video (you talking to camera): this is a really great way for you to make a fast and deep connection with your subscribers. If you feel like you can only convey something over video then do it! 

Video (screen tutorial): screen tutorials are super helpful because people love to watch you do the work. It allows them to see exactly what you're doing and then they can pause and play as much as they need to. I use ScreenFlow for my tutorials.

Business Checklist: people love checklists because they're small and easily digestible. You can turn anything into a checklist. You can do a simple Google Doc or be fancy shmancy and use Canva.

Cheatsheet: show your audience an easy way to get around a problem they may have. 

Compilation of your top 4 blog posts in a PDF: take your best blog posts and put them in a Google Doc. or create an e-book in Canva.

E-Book: who doesn't love a good e-book? They don't have to be super long either! You can make an e-book that's 3, 30, or 300 pages! As long as you're being helpful and you're conveying your message well, the length does not matter.

Templates: these are really great when you want to give your audience the exact layout on how to create or write something. 

Graphic packs: if you're a graphic designer or photographer, free graphic packs are a really great way to show off your work and get those raving fans!

Desktop/Phone wallpaper: people love to make their work settings/wallpaper pretty and inspirational. Design something or create graphic quotes for them to download.

Discovery calls: these are a great way to do market research and for you to meet new and potential clients. The most common length for a discovery call is about 20 to 45 minutes. Use scheduling software like SetMore, Calendly, or Acuity. All free.

Discount: offering a limited time discount is a great way to add urgency and bring people onto your list so you can introduce them to your products. However, use discounts wisely. People will forget to use them or they will not value them as much. You are almost better off giving something away for free as they will be able to see your value instantly. This way, you're not waiting for them to use the discount.

Giveaway: or contests are a super way to build your list. Remember to keep your ideal client in mind and only give away products and services that they would love. For example, you wouldn't want to give away and iPad because you would get everyone from 10 year old boys to 75 year old women entering. Give away a session with you, one of your programs, software, books, planners, journals, etc. Think about what they would absolutely love and create an amazing giveaway bundle. I use Gleam.io for my giveaways.

Systems/Products Checklist: One of my most popular opt-ins is an online business checklist. I made a list of all of the tools and software I currently use in my business and people loved it. I didn't create anything fancy for this one, I just put everything in an email that automatically went out to them once they signed up.

Workbook: I absolutely love creating workbooks because I feel this is a great way for a reader to go through a transformation without my individual attention. I've made dozens of workbooks and I know I have a lot of workbook junkies on my list too! I create all of mine in Canva.

Worksheet(s): simple worksheets are perfect for giving clients quick results. If you want to show how many subscribers a client needs in order to launch a program, then show them how with a calculation worksheet. #yayformath

Written tutorial: instead of doing a video tutorial, you could do a written tutorial. Just make sure you write the steps out clearly so they are successful.

Recycled webinar: record your webinars and use them for opt-ins! You can do this for free by going live in YouTube or I also like to use Zoom.us.

 

Podcasting: if you don't have your own podcast then pitch to be on some! Remember to bring something good with you to promote (your latest freebie!) and you'll get in front of an entirely new audience.

Calendar: simple creations like calendars are another strangely popular item. I have a really simple one that I use to create a rough draft of the coming quarter. I share this in my List Building Mania course.

Invitation to Facebook group: last, but not least, is the Facebook group. Do NOT push people into a Facebook group. Write a blog post about how awesome your community is, put a link up in your announcement bar, or in your side bar. Then once they join, make sure they're funneled into your list with a super awesome freebie that only your community can get.

There you have it my loves! Now, start creating and have fun!

 

Brand New Blogger List Building Tips

When you first join the blogging world it can be really exciting. You have so many ideas and dreams for your blog. Your thoughts are completely consumed with amazing blog topics and you feel like you're a walking content machine.

While you're submersed in blog posts, you may be forgetting something SUPER important. Your list. So many new bloggers put this off until they feel like they're more established and I'm here to tell you that that's a huge mistake!

Brand New Blogger List Building Tips

List building gets pushed to the side much too often because brand new bloggers may not be aware that email marketing isn't just for selling. So, when you're just starting out, it can be pretty intimidating to enter this field. But, let me tell you, this thought process could be doing your blog a lot of damage.

So, before you sign up for your ESP (email service provider) let's talk about 4 things you need to be amazingly clear on first.

  • Know exactly who you are serving
  • Know their pains and struggles
  • Feel confident in your solution(s)
  • Adjust as you go (blogger growing pains)

Know exactly who you are serving. As you've been traveling along on your blog journey, you may have heard this phrase (or variations of it) quite a bit. You know it's important, but you may not feel like you have this down yet. On a scale from 1-10, how well do you feel you know your ideal client? Write that number down.

let's do a fun little exercise.

I want you to seriously get a notebook out or bring up your notebook app. on your phone and answer these questions. Close your eyes and write down everything you feel and know about this person you serve. Pretend you're sitting at a park bench with your ideal reader/client/customer and answer the following questions:

  • Male or female?
  • How old?
  • Pets?
  • Family?
  • What does he/she do for a living?
  • Are they happy?
  • What keeps them up at night?
  • What excites them in the morning?
  • What are their goals?
  • What kinds of questions do they ask you?
  • What could you two talk about for hours?

After you've written down your answers to each of these questions (extra credit if you can elaborate and add extra details!) I want you to rate yourself again, from 1-10.

Did your number increase or decrease? Take a step back and ask yourself why? Were you overly confident and your answers didn't come easy to you? Or did you surprise yourself?

Know their pains and struggles. We touched a bit on this topic when you went through the exercise above (what keeps them up at night). Now, I want you to dig even deeper. Think about their biggest pain. What keeps them up at night and what kind of answers are they looking for. I want you to write down their biggest pain. Then ask yourself , "why?" 5 times! This process will get you so crystal clear on their problems you will be amazed! So, here's an example: 

Clients biggest pain: She wants to lose 20 pounds.

WHY? Because she gained a lot of baby weight.

WHY? Because she ate too much ice cream when she was pregnant.

WHY? Because she had huge cravings!

WHY? Because she wasn't eating the right/healthier foods.

WHY? Because she had no guidance when it came to diet during pregnancy.

Wow, do you see how I narrowed that down? Originally you thought you knew your clients biggest problem, lose 20 pounds. But, how generic is that? Pretty much everybody wants to lose 20 pounds, so that doesn't help you create your own market, much less show people that you are the expert. You can't be the expert in helping everyone lose 20 pounds. That's too generic and way too broad. What you can do, is specialize in helping women stay at a healthy weight during pregnancy by providing guidance, education, etc.

Feel confident in your solution(s). Now, let's talk about your solution. You identified with your client's biggest pain, now think about how you can help them. If your client came to you and asked you to help them with their 5th WHY, would you be able to? Think about what kinds of solutions you would have for this problem, topics you could cover, programs you could offer, etc. What kind of transformation are they looking for? Asking yourself the WHY's and brainstorming each of them is an excellent way to create content your readers and clients will adore!

Adjust as you go (blogger growing pains).  If you do your job well, your blog will grow and evolve. You may find that a different group of customers/readers are totally into your blog while the original group you had set it up for went to a different party! And you know what? That's totally ok! The important thing is that you are always in the right mindset to serve and help others and accept the people who show up at your blog door because they're the ones who feel a connection with you and need your help.

When you have all four of these things down, you can then start focusing on building and nurturing your list. Content will come so much easier to you now!

Why I Switched From ConvertKit to MailerLite

As small business owners and bloggers, we all know how important it is to have a list. The confusing part comes when it's time to choose an email service provider. MailChimp and ConvertKit seem to be the most popular right now. I've worked with them both for several months and now I'm not with either of them. I found something so much better. Let me tell you why.

Why I Switched From ConvertKit to MailerLite

I started my business over two years ago. Signing up for MailChimp was one of the first things I did. I saw so many other people use it that I admired and my business coach at the time even used it. So, I figured it was a no brainer. 

As my list grew through my first year I started to get frustrated with all of the duplicate subscribers counting against me. I had multiple freebies and it was doing me a disservice. I started to look into how I can segment my lists and it was terribly confusing. I'm pretty savvy when it comes to this stuff, but MailChimp could seriously make a lot of lives easier by simplifying some processes. 

After a lot of work, research, and frustration I decided to leave my paid MailChimp plan (at that time they were charging for automation) and head over to where it seemed all the cool bloggers were hanging out, ConvertKit.

I was paying triple the amount with ConvertKit than I was with MailChimp, but I kept telling myself it was worth it. ConvertKit is definitely pretty user friendly in general. I know a lot of people who get crazy strategic with tagging etc. but that's just not me. I really liked how I could build my email funnels, implement tagging, and the analytics were really great.

I like to evaluate my systems and processes every 6 months or so and ConvertKit was really sticking out in my mind.

What I didn't like about ConvertKit:

  • I needed more visuals (explained further below)
  • I didn't like the price
  • It didn't integrate with Squarespace
  • No drag and drop templates

What I liked about ConvertKit:

  • Simplicity of creating forms
  • Analytics were easy to understand
  • Tagging was helpful to keep subscribers sorted
  • Building Sequences was pretty simple

 

After looking and comparing several email service providers I finally made a decision. One of my clients mentioned that she was using it and after I looked into it more I could see that this could actually be pretty promising! 

It's pretty simple to sign up for an account, but you know what's not simple? Transferring all of your email funnels, creating new freebie forms, and landing pages. Let me clarify. It's actually really simple to do, but very time consuming for me as I have over 30 freebies alone. Not to mention all of my funnels. It took me a few days to do it all. Keep in mind I have a newborn and two other children to interrupt my work time too!

I wouldn't have been able to do it so seamlessly if I wasn't such an organization freak from the beginning either. I used my blog planning template and just worked my way down the list. Here's how simple it is:

1. Open up your template or go off of your own list and identify the first blog post you need to change.

2. Go into your blog post that has a freebie where you need to change the form. 

3. Go into MailerLite (sign up for your free account here) and update the necessary business info to get started. 

4. Click on forms.

5. Choose which type of form you would like to create. For most of my freebies, as you can see, I use embedded forms.

mailerlite

6. Click on CREATE EMBEDDED FORM

7. Name your form. I like to name it the same as my freebie title.

8. Choose your form type. You can choose from a button or an actual form. We are going to choose the form for this example.

mailerlite

9. Click CREATE EMBED FORM

10. Now you need to select your subscriber group. You may not have anything under here, which is totally fine because you can create a new one under this tab. If you need to do that, then just claim ADD NEW GROUP. I like to call my group the same thing as the freebie as well. 

11. Scroll to the bottom and hit SAVE AND CONTINUE.

12. We will start from the bottom and work down. You can choose to turn your double opt-in on or off. I'm going to turn it off for this one.

13. Change the copy in the title, text, and button title. You will see the form on the left will auto-populate your changes.

14. You can leave the text or edit it in the thank you message box or you can redirect the url. I have a separate thank you page on my site that I like to take subscribers to, so I change it to that. Here's an example.

15. Change the look of your text box as you fit. I like to center mine and bold the lettering.

mailerlite

16. Click on DESIGN. This is where you change the colors to match your branding, center the title, and change the form layout. 

mailerlite

17. Click on FIELDS if you would like more information from a subscriber besides their email address.

18. Click on GROUPS to double-check you have the right group selected. As your groups grow you can click on more than one. For example, I may want to click on one of my course funnels as well. 

19. Hit SAVE once you're done.

20. You are automatically brought to your coding. You can either grab the java script or grab the link.

21. I paste my coding into my blog planning spreadsheet so it's easier to grab. Get that template here.

mailerlite

22. Then I go into my blog post and change the coding/link and ta-da everything is updated!

Now, you may be wondering, "How does my subscriber get her freebie then?" Great question! Here's a tutorial on how to automatically deliver a freebie to your subscribers. I will also show you another really simple way as well. 

In step 14 I had you put a link to your thank you page. So, the process for a subscriber would be:

  1. They'd read your blog post
  2. See your form
  3. Give you their email
  4. Redirected to your thank you page
  5. Freebie delivered to their inbox

But if you don't have a thank you page built yet then you can go another route. Let's say you have a PDF you want to send to your subscriber once they sign up:

  • Open up your Google Drive account (sign up for one if you don't)
  • Find your PDF (or any other kind of document)
  • Drag it into your Google Drive
  • Open up the document
  • Click on SHARE (top right corner)
  • Click on GET SHARABLE LINK
  • Click the drop down box and click on MORE
  • Click on ON-PUBLIC ON THE WEB
  • Copy link provided
  • Change the link in your MailerLite form (where the thank you page link goes) to the sharable link Google gives you.

Now the process is a bit different for your subscriber:

  1. They'd read your blog post
  2. See your form
  3. Give you their email
  4. Redirected to your freebie

I mostly use my thank you page because I want them to come back to my website and see what else they can learn. I don't want them to get side-tracked and move away from me.

Once your form is created and ready to go, you are able to see the analytics laid out very plainly for you. Just click on FORMS to view.

mailerlite

Like I said, this took time with all of the freebie forms I had to update, but it was completely worth it. I now have an email system that is doing exactly what I want and need for FREE.

What email system do you use? Do you love it?

Email Marketing for Handmade Shops

There are so many handmade shops online. The surprising part about their marketing plan is the majority of them do not do any type of email marketing. They simply rely on social media, new customers, and crossing their fingers on the repeat customer part. They are totally missing out.

I know the biggest reason why handmade business owners shy away from email marketing is time. I totally get it. They're busy creating products, packing them up, shipping, and everything else that comes with it. 

Imagine what your business could do with some email marketing?


Here's a scenario for you:

You start building your list by offering 10% off on their next purchase.

People give you their email address in exchange for 10% off.

They get an email with the special code and BAM they're on your list. (This is just one great way to build your list there are a ton more).

Your list continues to grow and grow.

Now it's time to think about marketing to these lovely people, whether they're customers yet or not.

Create a marketing plan that sends an email out once a week to your list. Your emails can be featuring one product or a collection of products that you are trying to sell at that time. 

The subscribers on your list start to really take notice. They see you so sporadically on social media that they're surprised and happy to hear from you. 

They start to look forward to your weekly emails, open every single one, and then the best thing happens...

THEY CLICK YOUR LINK AND PURCHASE FROM YOU!


So to accomplish this, you would just need to plan 4 emails per month. 4!  How many social media posts do you create a month? Way more than that right? 

Making your emails can be super simple too. Choose a look that reflects your branding, be consistent, and make sure you choose an email service provider that's easy for you to start with if this is new to you. I recommend starting with MailChimp. 

MailChimp has many great templates that you can use to design your emails. You can also use PhotoShop or Canva. I've used them all for myself and for clients. I would say my favorite, like usual, is Canva

What if you're not creative on the computer? No worries! I created a guidebook for you to get inspired and pick a look! So, be sure to download that and start creating and marketing! You will NOT regret it! 

When you get your email list started let me know so I can sign up and check it out!

How to Create an Email Course With Engaging Students

The thought of creating an email course can seem a bit daunting. But, they're actually very simple to create and the best part is is that they're VERY popular right now. Which means...LIST BUILDING on auto-pilot!

How to Create an Email Course with Engaging Students

Right now, everyone is looking to learn more online. When they come to your site they want to know more. If you could ask every person why they came to your site what do you think the biggest reason would be? 

What is their common problem? What pain are they trying to solve?

You have them on your site, now how do you get them on your list? Get them to sign up for a free email course! 

The best part about email courses is you get to show your expertise and value through a method of THEIR choice. 

So, how do you decide on a course topic?

1: Write 5-7 problems, struggles, and pains that your readers are dealing with. Think about the questions you get, popular blog posts, or you can even do a poll.  Do these problems and pains all coincide with each other? Do they have a common denominator? That can be your email course topic. 

2. Now take all of those problems (the 5-7 you just wrote) and start writing! Open up a fresh Google Doc and go crazy. Don't hold back on any info. This email course is your chance to show your readers just how knowledgeable you are in this field. Your goal is to be helpful and keep them wanting more from you every day.

3. This is why I love e-mail courses-they're so easy to put together! You just wrote ALL of that info, so now it's time to break it up into sections. Think about how long you want the course to be. 5 days? 7 days? Be sure it's appropriate to the length of your document. You don't want to do a 30 day course with one paragraph a day...

After you write all of the content for your course and have it broken out it's then time to hop on over to your email service provider and load the course. If you're using MailChimp (what I used to use) you would just set up an educational email automation. If you're using ConvertKit (what I use now) you would set up a sequence. 

You want your students to be engaging with you while you teach them lesson right? Grab the workbook below to get the best ways to keep your students engaged and AVOID UNSUBSCRIBES!

How to Make Email Marketing Work for Any Business

Are you one of those people who crinkle your eyebrows at the thought of email marketing? Email marketing. What a topic. Are you aware that some people actually love to chat, read, write, and do all things email marketing? Why is that? Because they have seen what it can do for their business. 

I recently read some relatively new and fresh to the grind bloggers chatting about how they hate getting an inbox full of emails from more "established bloggers," and how they all seem to be pitching. I remember thinking the same thing back in the day. And I also remember telling myself the same thing I heard/read them say..."I'm not going to be like that."

You hate to chime in and tell them that that's all part of the game of email marketing. These bloggers are obviously in a middle of a launch and they're sending out emails to make sales/make a living/put food on the table/doing the same thing you do every day. 

 
 

I remember getting annoyed at all of these emails until I understood the process and the strategy of what's happening . And then I looked closer and started studying the copy, the timing, the whole process in general, and I finally understood that email marketing is actually the best way to sell. Anything. That's why, if you have any kind of business online or you plan to make money online then you need an email list and you need an email marketing strategy. 

I created a cheatsheet that will show you how, no matter what you sell, you can and should have a list and you MUST be marketing to it. Not all of the time, but when it's appropriate. 

How to get people to read your emails. And How to know when it's time to break it off.

How to get people to read your emails

I think I'm safe to assume that you have an email address. Right? You've signed up for those coupons, discounts, and sneak peaks online. You gave them your email address and boom! BFF's! But, do you  sometimes feel that the new BFF should take it down a notch. She's emailing (practically spamming) you every dang day. You don't even take the time to unsubscribe. You just feel it's faster to just delete daily and grumble about it.

EMMA New York, LLC

First off, just fricken unsubscribe. You aren't doing her any favors by never reading what she has to say. I wonder how long it took her to create that email. Yeah, it takes alot of time to put good ones together. So, if she's not speaking your language, then unsubscribe from that baby.

Yeah, she's gonna be a little sad. Yeah, she'll wonder, "I thought she like what I had to say?" And if she digs  even deeper into her ESP (email service provider) she'll find you never really were into her anyway. 

So let' s slip this. A good business woman, like you, is going to dig even deeper. Cause we like to dig! She's going to go into her campaigns and look at who really is interacting after they open. And are the emails even opened at all? 

When we send an email to our list, promoting a product we sell, our goal is to always get them to come out form their inbox and into our world. You should always be taking them on a lovely, easily traveled journey. Don't tell them, "go to my website and a the top, click on the button and then email me your name so I can..." Holy hassle batman. You are all about making this journey pleasant. Not giving them confusing directions with pitstops that lead to more challenges.

If your emails are taking your customer somewhere, where is it?

This can be done so easily.

  • Make your images clickable and hyperlink them to the final destination.
  • Hyperlink text-"Want your free sample?" So then all you have to is, you guessed it! Click on the text!
  • Have a consistent footer with all of your contact info.

If you have good open rates (30% is pretty good), but not good click rates, see if you're doing those things.

Is no one opening your emails? :( Those little.... We wonder, "well, why the heck did they sign up if they never read the emails that I'm painstakingly made? What's the point?" The point is, maybe we need to figure out when they stopped opening.

  • Did you send too much in one week?
  • Did they take them out of their inbox ever?
  • How are you subject lines?

If not one stinking email has been opened, they could be sitting in the dreaded spam/promo folder. Damn those folders. So, a crucial hint to your subscribers would be to tell them this, right off the bat, "Make sure you check your spam/promo folder!" You can put this on your opt. in page or the the thank you page that comes up after they subscribe.

But, before we start thinking, "Oh, they're not opening them because they're in the spam folder! I knew I was perfect!" Yeah, you're not. Sorry. Pretend you're her and walk through your steps.

  • Is it easy?
  • Am I getting something valuable in return?
  • Are the emails spaced out appropriately?
  • Are there opportunities for interaction?
  • Do I get to leave the inbox and go somewhere amazing and helpful?

Treat it llike any good relationship. Give, give, give, take them somewhere nice,and maybe you'll get some love back. Yes, I'm completely aware of how that just sounded.

Get the complete step by step guide for free, Email Essentials Ensemble and learn how to dominate your email marketing.