email list

Brand New Blogger List Building Tips

When you first join the blogging world it can be really exciting. You have so many ideas and dreams for your blog. Your thoughts are completely consumed with amazing blog topics and you feel like you're a walking content machine.

While you're submersed in blog posts, you may be forgetting something SUPER important. Your list. So many new bloggers put this off until they feel like they're more established and I'm here to tell you that that's a huge mistake!

Brand New Blogger List Building Tips

List building gets pushed to the side much too often because brand new bloggers may not be aware that email marketing isn't just for selling. So, when you're just starting out, it can be pretty intimidating to enter this field. But, let me tell you, this thought process could be doing your blog a lot of damage.

So, before you sign up for your ESP (email service provider) let's talk about 4 things you need to be amazingly clear on first.

  • Know exactly who you are serving
  • Know their pains and struggles
  • Feel confident in your solution(s)
  • Adjust as you go (blogger growing pains)

Know exactly who you are serving. As you've been traveling along on your blog journey, you may have heard this phrase (or variations of it) quite a bit. You know it's important, but you may not feel like you have this down yet. On a scale from 1-10, how well do you feel you know your ideal client? Write that number down.

let's do a fun little exercise.

I want you to seriously get a notebook out or bring up your notebook app. on your phone and answer these questions. Close your eyes and write down everything you feel and know about this person you serve. Pretend you're sitting at a park bench with your ideal reader/client/customer and answer the following questions:

  • Male or female?
  • How old?
  • Pets?
  • Family?
  • What does he/she do for a living?
  • Are they happy?
  • What keeps them up at night?
  • What excites them in the morning?
  • What are their goals?
  • What kinds of questions do they ask you?
  • What could you two talk about for hours?

After you've written down your answers to each of these questions (extra credit if you can elaborate and add extra details!) I want you to rate yourself again, from 1-10.

Did your number increase or decrease? Take a step back and ask yourself why? Were you overly confident and your answers didn't come easy to you? Or did you surprise yourself?

Know their pains and struggles. We touched a bit on this topic when you went through the exercise above (what keeps them up at night). Now, I want you to dig even deeper. Think about their biggest pain. What keeps them up at night and what kind of answers are they looking for. I want you to write down their biggest pain. Then ask yourself , "why?" 5 times! This process will get you so crystal clear on their problems you will be amazed! So, here's an example: 

Clients biggest pain: She wants to lose 20 pounds.

WHY? Because she gained a lot of baby weight.

WHY? Because she ate too much ice cream when she was pregnant.

WHY? Because she had huge cravings!

WHY? Because she wasn't eating the right/healthier foods.

WHY? Because she had no guidance when it came to diet during pregnancy.

Wow, do you see how I narrowed that down? Originally you thought you knew your clients biggest problem, lose 20 pounds. But, how generic is that? Pretty much everybody wants to lose 20 pounds, so that doesn't help you create your own market, much less show people that you are the expert. You can't be the expert in helping everyone lose 20 pounds. That's too generic and way too broad. What you can do, is specialize in helping women stay at a healthy weight during pregnancy by providing guidance, education, etc.

Feel confident in your solution(s). Now, let's talk about your solution. You identified with your client's biggest pain, now think about how you can help them. If your client came to you and asked you to help them with their 5th WHY, would you be able to? Think about what kinds of solutions you would have for this problem, topics you could cover, programs you could offer, etc. What kind of transformation are they looking for? Asking yourself the WHY's and brainstorming each of them is an excellent way to create content your readers and clients will adore!

Adjust as you go (blogger growing pains).  If you do your job well, your blog will grow and evolve. You may find that a different group of customers/readers are totally into your blog while the original group you had set it up for went to a different party! And you know what? That's totally ok! The important thing is that you are always in the right mindset to serve and help others and accept the people who show up at your blog door because they're the ones who feel a connection with you and need your help.

When you have all four of these things down, you can then start focusing on building and nurturing your list. Content will come so much easier to you now!

How to Send PDF's in MailerLite

One of the best ways to build your email list is by offering freebies. A freebie is something you give away to a potential subscriber in exchange for their email address. The most common form of a freebie is a PDF. They're easy to send and anyone can open and save them.

When I switched from ConvertKit to MailerLite I ran into a bit of a snag when I was setting up my automations and forms. I couldn't attach a PDF! I did some digging and found out a super simple way to get the job done.

How to Send PDF's in MailerLite

So, let's say your latest freebie is a 5 day challenge that's dripped in once a day for 5 days. What you'll do first is create your form:

Click on forms.

  1. Choose which type of form you would like to create. For most of my freebies, as you can see, I use embedded forms.
  2. Click on CREATE EMBEDDED FORM
  3. Name your form. I like to name it the same as my freebie title.
  4. Choose your form type. You can choose from a button or an actual form. We are going to choose the form for this example.
  5. Click CREATE EMBED FORM
  6. Now you need to select your subscriber group. You may not have anything under here, which is totally fine because you can create a new one under this tab. If you need to do that, then just claim ADD NEW GROUP. I like to call my group the same thing as the freebie as well. 
  7. Scroll to the bottom and hit SAVE AND CONTINUE.
  8. We will start from the bottom and work down. You can choose to turn your double opt-in on or off. I'm going to turn it off for this one.
  9. Change the copy in the title, text, and button title. You will see the form on the left will auto-populate your changes.
  10. You can leave the text or edit it in the thank you message box or you can redirect the url. I have a separate thank you page on my site that I like to take subscribers to, so I change it to that. Here's an example.
  11. Change the look of your text box as you fit. I like to center mine and bold the lettering.
  12. Click on DESIGN. This is where you change the colors to match your branding, center the title, and change the form layout.
  13. Click on FIELDS if you would like more information from a subscriber besides their email address.
  14. Click on GROUPS to double-check you have the right group selected. As your groups grow you can click on more than one. For example, I may want to click on one of my course funnels as well. 
  15. Hit SAVE once you're done.
  16. You are automatically brought to your coding. This is where you grab the java script and/or link to embed your form.

Now that you have your form created, we can go ahead and set up the automation portion.

  1. Click on AUTOMATION
  2. Click on CREATE A NEW WORKFLOW
  3. Name your workflow. I use the title of whatever I'm promoting
  4. Choose your trigger. I'm going to pick "When a subscriber joins a group."
  5. Choose your group. Use the same group you used when creating your form.
  6. Hit SAVE

The purpose of choosing a group is you are telling MailerLite "when a subscriber signs up under the 5 day challenge form I then want this email to go out to them automatically."

Now you're brought to your flow screen. This is one of my favorite parts about MailerLite. I'm a visual person and I love to see all the emails literally right in front of me on a piece of paper. This is so helpful when you're creating a drip course or a series of emails for your marketing funnels.

For this challenge, our plan is to send one email each day for five days. We want the first email to go out immediately after they fill out the form. So, we will go ahead set up our flow:

  1. Click on the + sign
mailerlite

2. Since you want an email to go out immediately, you're going to choose EMAIL.

Now, you'll look over to the right hand side and fill in all your information. The subject line, your name and email, if you want Google Analytics (I always check this box, and your language.

3. Click DESIGN EMAIL.

You have a few choices here. You can use the drag and drop editor (if you're familiar with MailChimp then this is almost exactly the same), rich text editor (what I use 99% of the time, or your own HTML. I'm going to choose rich text editor for this example.

4. Now you can write your email.

This is where we are used to attaching our PDF's. MailerLite is a bit different and since you're reading this blog post this is the moment you've been waiting for!

We are not allowed to attach a PDF in MailerLite. BUT, we can link to one. So, what you're going to do is go into your Google Drive (sign up for one if you don't have one yet) and then drag your PDF into the drive.

5. Click on the share button up on the top right hand corner.

6. Click on the drop down box and pick ANYONE-PUBLIC ON THE WEB

7. Copy the link

8. Click DONE

9. Now go back into MailerLite and hyperlink (clink on the chain link) your copy with the link you just copied.

MailerLite

10. Click OK.

11. Finish up your email. Make any changes needed.

12. Click DONE EDITING.

13. Your next step (well the next 4 emails will be the same) is to click the + sign again.

14. This time you'll click on delay, because we want these emails spaced out a day for each one.

15. One the right hand side you'll see this is where you can choose your timeframe. Hit SAVE when you're done.

16. Go back to your flow chart and click the + sign and then EMAIL.

You're going to do the exact same thing for any and all emails going forward.

Super simple right!?

Make sure when you are all done setting up your automation that you turn it on! TOP RIGHT HAND CORNER.

There you have it! Email automation made easy!

PS: If you you're loving the way this looks and want to set up your own account in MailerLite for free then click here to get started!

Why All Makers Need to Have an Email List

All is a strong word, but I really mean it. ALL makers need to have an email list. Last week we talked about email marketing for your handmade shop. And this week we're going to go a bit further into the topic. Why do I think all makers need a list? Let me tell you.

But first, if you haven't downloaded this nifty guide that'll show you how to design your emails with a checklist included click below:

If you're new here, you should know that I'm very big into List Building. So much that I even created a course about it!

I'm so passionate about list building that I've spent the majority of this year talking about it! I want everyone to be building their lists, but I have a soft spot for the handmade/makers/creatives out there. 

I know several creative business owners and I purchase from them as much as I can. With all of the purchases I've made in in the past couple of years I've received 1. Yes 1. Email from a handmade business owner. It just baffles me. 

I purchased multiple things through this shop because of her email marketing. She let me know when she was having sales, surprise discounts for her list only, and she had a blog I could follow.

This type of marketing really put a face behind the business. I felt like I was personally connected to her and I found myself wanting to support her. 

And that's what we all really want right? Support.

You don't have to drown yourself in work and promoting yourself on social media. You can just simply get started and go slow. No need to overwhelm yourself!

Think about your audience and your customers. What kind of information could you provide via email that they would gobble up? In last weeks blog post we talked about marketing and promoting your products, but this week I want you to think about providing value. If you have a blog then you will probably be good at this already. If you don't then think of your email list as your blog audience. Let's say you had an organic skincare line and you want to plan out 4 emails for the next month. Here are some topic ideas:

  1. 10 Ways to Get Super Soft Skin This Summer
  2. How to Protect Your Skin from Sunburn this Summer
  3. 5 Ways to Use Coconut Oil That You've Never Hear of Before
  4. Should You Change Your Skincare Routine Each Season?

I'm not deliberately shoving product in their face. I'm offering value with these posts/emails in hopes that I can build the know/like/trust factor with my readers. 

It's perfectly okay to link up your shop or products in the email, you just don't need to be salesy. 

I recommend sending 2-4 of these each month and keep the day and duration consistent as well. 

Also, don't worry if you don't have all the answers! You can link to other articles that you found helpful and point them in that direction too!  

How to Nurture Your Email List

Are you aware that your email list isn't just for selling? So many people shy away from having one because they don't have anything to sell and they also feel like they nothing to say and would just be annoying. It doesn't have to be like that! Let me show you how to create a plan that will treat your email subscribers to info they WANT!

First, before we get started, be sure to grab your free templates!

Okay. The purpose of doing this is to build relationships with the people who voluntarily signed up to receive something from you. 

So, we're not talking about building our list today, we're talking about nurturing the people that are already on it. They're very important! Why, because they're your buddies! They found you interesting, helpful, and awesome at one point in time and they gave you their email address! 

You're a giver right? Good. Because you need to get in that mindset. You will NOT be linking to any sales pages, products, or anything you could profit from. 

Time to brainstorm!

Start creating a database of ideas...hint hint download the templates... I think 30 ideas is a good start. Here's a list to help you get started:

  • Link to podcasts or podcast episodes they may find helpful
  • Link to blog articles (not yours) that could help them
  • A sale on equipment they may use
  • YouTube videos they would find educating
  • Webinars or workshops they would benefit from attending

I love it when my best friend will text me and tell me about something that may be of interest to me, like a sale on my favorite mascara (I know, lame). Or when my brother sends me a link to a YouTube video he thinks I'll like. They are only showing me that they are thinking of me, that they care, and that this could make my life a bit easier. That's how you treat your list!

Don't be afraid of unsubscribes!

I know they're a bummer, but they're only people who were never meant to be on your list at this moment in time. They may join up again in the future, but for now, you're not their cup of tea. No biggie. As long as you are providing value to your core audience, that's all that matters! Eventually they will see you as this big giver and they'll marvel at your business and what you stand for. Now that's awesome.

Recycle!

Don't just use these awesome ideas for your list! Use them to post on social media, like your Facebook page and Twitter! We're always looking for things to post right? So, use this template to create your social media posts as well! Make sure you tweet or hashtag the owner for credit and maybe they'll retweet/share with their audience too! 

Also, don't forget to make sure your website is optimized to generate all of those new leads you will get! There's a really great article on Siteoscope that talks about the process of driving the right traffic to your site, capturing your leads, and nurturing them. We love to nurture, don't we? :)

Why You Need to Start List Building and How to Do it

We all started somewhere.

We all started with zero subscribers with no clue on how to actually get that number to change.

We all felt that overwhelming feeling of, “if I could just actually get a jump start, then I’d be golden.”

You almost wish when you signed up for an email service provider that they would give you 100 subscribers for free. Just to boost your confidence. I wish, huh?!

But, instead we have to start from scratch like all the biggies once did. Have you started building your list yet? Or is your list some abandoned ghost town? Either way, we must get it working for you.

Here’s why. Your list is going to be your biggest sales tool. If you do it correctly that is. Yeah, there always seems to be a catch, but I’m just being honest. You can go in the wrong way and you can go in the right way. So, it basically all starts with mindset.

Like all things in life, having the right mindset is going to get you the results that you deserve and desire. If your main goal is to get your readers to just empty out their wallets without you giving them any value whatsoever...I really don’t think the Universe will respond well to that. But, if you start your list off with good intentions and provide value ALL THE TIME then you will be good to go.

I have a brand new course out and I’m super excited to finally unveil it!

I’m so excited about this course because I know exactly how hard it was to just get started. For months I made mistakes and I don’t want that for you. I want you to have confidence in your dreams and see continuous growth. The online business world is a tough one and it’s really hard to do it alone.

And incase you didn’t know- I work from home full time for a large corporation, own my business, and I have two kiddos (soon to be three). I know how to make the most of my time, stay organized, focused, and I know how to get stuff done!

5 Mistakes Everyone Makes When They Have an Email List (and they’re not what you think)

Everyone covets that big email list.

But, everyone doesn’t seem to know that list building is something that needs attention daily. If you’re in the online business space, that seems to be all you hear and see too, “Build your list!” Build your list! Build your list!”

It starts to be white noise after a while, but don’t let that happen. Cause...it’s pretty important. Why? Because this is how you build and nurture relationships with your readers. And well nourished readers who feel like they get great value from you will eventually feel like they could be a customer of yours. That’s a pretty big deal. Right? Right.

Having an email list is just like a relationship. You don’t take someone out on a date and then shortly after you sit down for dinner ask them to marry you? Same as an email list. You wouldn’t welcome a new subscriber with a link to a sales page (unless they specifically asked for it) would you? That’s just bad manners now.

So, before you start thinking that you’re doing everything right, yet nothing seems to be working, take a look at these 5 mistakes you may be making with your list:

  • You don’t have the right mindset
  • You don’t provide any value to your readers
  • You don’t feel connected to what they need from you
  • You have a one way relationship with your readers
  • You’re afraid of unsubscribes so you stay away from emailing after the initial opt-in

Let’s break these down.

You don’t have the right mindset: are you a positive thinker? Do you wake up feeling excited about your business and it’s huge potential? Do you truly believe that you are doing this for a REASON?

If you’re a bit wishy washy on these questions then here are some suggestions:

  • Find a like-minded group online (there’s a Facebook group for everyone)
  • READ! Nothing inspires me to do my best and do what I feel I am meant to do more than reading. Suggested books:

You Are a Bad Ass

Big Magic

Make it Happen

You don’t provide any value to your readers: think about your friendships. Do you call or text them with random bits of information about yourself and never ask how things are going with them or if they need anything from you?

You’d be kind of a crappy friend if you did that. Think of the people who start every single sentence with the word, “I.” They’re very one sided and they basically have no interest in what you have to say or what you’re doing. Don’t be that person.

It can be very easy to fall in the cracks because it’s hard to come up with ways to provide value to an existing list. Or is it? Here are some ideas that you can use to nurture the lovely people that are on your list:

  • Books they would be interested in or find helpful
  • Links to articles they would find help helpful or entertaining
  • Find a sale on something that’s really popular with your readers? Share it!

See how each of these things literally have nothing to do with you? But you’re still feeding that connection with positivity and your readers will not only appreciate you even more, but they will look forward to the next treat from you.

You don’t feel connected to what they need from you: so, tell me. What is the biggest reason people have decided to sign up for your list? Do you have a really popular opt-in or newsletter? Why did people initially sign up to be with you?

And when is the last time you’ve checked in with them? Do you struggle with trying to think of things to give to your readers? How about this crazy concept? Ask them. Ooooo! I know.

And you don’t need some annoying survey or fancy questionnaire either. Yup. I said it. You just have to ask. Set up a broadcast or campaign (depending where you do business) and send a plain text email that says:

Hey there!
I hope you’re having an awesome day! I just wanted to write and ask you how things are going. I’d love to know and look forward to hearing from you!
Lindsay

--You have my permission to copy this and use it for your email list--

Sending them something super simple makes it look personal. Keeping it short tells them that this is all you want to know and there’s nothing in it for you. No links, no images. Nothing. Just ask.

You have a one way relationship with your readers: this one falls in with not providing anything of value to your readers. Actually it kind of wraps all of these together into one. So, to reiterate, your relationship must be a two-way street. You’re not just in it for the emails and the subscribes. You’re in it for the responses to your emails (yes, that totally happens), you’re in it for that special connection to your audience, and you’re in it to do what you are here to do. Help people. That mindset thing is making an appearance again! Funny how things work.

You’re afraid of unsubscribes so you stay away from emailing after the initial opt-in: this is probably the biggest bummer of all. Unsubscribes. Let me tell you this. When you send an email to your list telling them about a group of books you would recommend you will get unsubscribes. It’s part of the game. And once you get your head in the right spot these will no longer bother you.

All that’s happening with unsubscribes is you are just creating a more concentrated group of people that are closer together and hold that strong bond with your business. That’s all. Who care’s that Suzy Q. didn’t like your email. She probably wasn’t going to buy from you anyway. It’s not you, it’s her. You weren’t right together and that’s just fine and dandy.

I have something super awesome for all of you list builders out there. My brand new List Building Starter Kit is available now for FREE!

If you need to get started or clear the cobwebs from your list then sign on up!

Why You Need to Grow Your List and How to Do It

Imagine your circle growing bigger and thicker every single day. Imagine having an audience that chose to hear what you have to say whenever you feel the need to say it. Imagine having a group of people that are truly interested in what you have to offer in your business. That's a good email list. 

Social Media is great. And I'm sure you may have a lot more followers on social media than subscribers on your email list. This is fairly common and completely ok. But, imagine that one day Instagram decides to start charging it's users $150/month to use it. Or what if they just shut down? Yes, this seems very unlikely to happen to such a biggie like Instagram, but what if it did though? Do you remember all of your followers names? That's what I thought.

Your email list is yours and yours alone. You own it. It's your responsibility to give everyone on this list content that will benefit them in some way or another. 

I've been talking about email lists for quite some time now because I truly believe it's a crucial way to build your business, make sales, and nurture relationships. Have you downloaded all of the free workbooks and cheatsheets I've given out this month? 

Grow Your Email List Without Paying for Ads

Did you know it's possible to grow your list without forking over big money to advertising? While advertising can be very beneficial, once you know your audience and you have the funds for it, it can also drain your wallet. And that's not what you want.

 
 

So, if you're not interested in experimenting with your hard earned cash just yet I invite you to try my favorite ways to grow your list without paying for ads. These are super simple and you can start implementing them now!

21 Lead Magnet Ideas

Every day I see my email list grow. But, that's not how it always used to be. The main culprit to the stagnated list? I wasn't creating enough amazing lead magnets. 

 
 

Keep your momentum and your connection strong by providing high quality information. Don't hold back. You're here to help and give guidance no matter what. 

11 Things You Can Send to Your Email Subscribers

Do you have an email list or want to start one? Have a you sent an email to your list lately? No? What's holding you back? 

 
 

So many of us are worried about the unsubscribes or just not having anything good to say. That's why I created this handy dandy list that you can print out and have on your desk anytime you need some email creation inspiration.

How to Make Email Marketing Work for Any Business

Are you one of those people who crinkle your eyebrows at the thought of email marketing? Email marketing. What a topic. Are you aware that some people actually love to chat, read, write, and do all things email marketing? Why is that? Because they have seen what it can do for their business. 

I recently read some relatively new and fresh to the grind bloggers chatting about how they hate getting an inbox full of emails from more "established bloggers," and how they all seem to be pitching. I remember thinking the same thing back in the day. And I also remember telling myself the same thing I heard/read them say..."I'm not going to be like that."

You hate to chime in and tell them that that's all part of the game of email marketing. These bloggers are obviously in a middle of a launch and they're sending out emails to make sales/make a living/put food on the table/doing the same thing you do every day. 

 
 

I remember getting annoyed at all of these emails until I understood the process and the strategy of what's happening . And then I looked closer and started studying the copy, the timing, the whole process in general, and I finally understood that email marketing is actually the best way to sell. Anything. That's why, if you have any kind of business online or you plan to make money online then you need an email list and you need an email marketing strategy. 

I created a cheatsheet that will show you how, no matter what you sell, you can and should have a list and you MUST be marketing to it. Not all of the time, but when it's appropriate. 

List Building Strategies for the New Year

The biggest mistake that I made this past year was not having a list building strategy. I've always been perfectly aware of the importance of building my list, but I wasn't fully focused on it the majority of time, which was a big mistake.

 
 

I don't think I'm alone when I say that I want my business to GROW by leaps and bounds this coming year. I've implemented some strategies in my business (the last half of the year) that have speeded up my growth exponentially. I really wish I had been doing this the whole time, but better late than never right? So, of course I have to show you exactly what I did and plan to keep doing, so you can have the same success!

Here are my top three strategies for growing my list:

  • Blog posts with content upgrades
  • Opt in forms (at least 3) on your website
  • Social media posts with a purpose

What are you strategies?