business tips

How to Stop Doing Things that Aren't Working

It is so easy to convince yourself to try this and to try that when it comes to new and bright ideas for your online business. We are all so desperately trying to make something stick that we suddenly realize we have about 4,000 irons in the fire.

Now you can go and learn this lesson the hard way (have everything come crashing down on you) or you listen to me and take a look at what you have going on in your business life. 

When I first started my coaching business I was FULL of ideas. I was constantly listening to podcasts, writing down everything that came to my mind. I was so anxious to get out there and stand out I was willing to try a little bit of everything until "my time" came. I was involved in WAY TOO MANY PROJECTS. 

And the worst part of all was I was the creator of them all. So, I felt like I had to keep them going otherwise I'd look like a quitter. 

Are you nodding your head? Do have a feeling in your gut that you're tackling too much?

One of the first things I started to look at when I was feeling a bit overwhelmed was money. I wrote down all of "irons" I had in the fire and then I wrote down if they were passion projects, money makers, time suckers, making me money or costing me money (you get the picture). 

I noticed there were a few things on my list that I spent way too much time on AND that were costing me money. No brainer huh? It took me a little time, but I finally made the decision that I was going to step away from those time and money suckers. These projects didn't relate to my main purpose and goal and the more I thought about it I was totally OK with letting them go. 

I'm a pretty spontaneous person, but I did take my time closing the curtains on the projects I could no longer devote to. I mean I spent a lot of time on these things and it sure wasn't easy to let them go!

One thing you have to remember when you decide not to do something any longer is..sadly...not many people will even notice. And the few that do will just shrug their shoulders and think, "hmm, she must be focusing more on ___." It's really not as big of a deal as you may make it out to be. 

So, what are the projects that you're devoting all of your time and money on that don't bring in any money?

I'm not all about the money here. Don't get the wrong idea. But it's a big priority! However, another really important (actually the most important) thing to me is TIME! I have a full time job, three kids, a husband, and a home to take care of. I literally CANNOT spend all my time doing things that have no promise. 

Once I got that through to myself and scraped some things off my plate I felt like I lost 100 pounds. It was so much easier to schedule my work time, plan ahead, and focus. Now, when I think back to everything else I used to do for pretty much no reason, I just shake my head. I can't get mad at my past because it taught me a lesson and made me who I am today.

Why You Should Start Your Purpose Driven Business

It’s something you think about when you’re taking a shower in the morning. It’s something people are constantly getting your advice about. It’s something you love to talk about. Giving your knowledge and/or skills away for free has become a daily task for you.

And as you lather up your hair in the shower, you’re closing your eyes thinking, “I think I could really turn this into something.” And as you put your makeup on, get dressed, do your hair, eat, and head out the door you keep thinking of more and more ideas. More ways you could help people.

And then the day goes by as fast as yesterday. You’re sporadically thinking of new things and maybe you’re writing them down or putting them in your phone. The work day is finally over. You get home, feed your family, and do the evening to-do’s. You remember having all of these amazing ideas earlier and you tell yourself you’re too exhausted to dig deeper into them, much less actually START the business you were dreaming about just earlier that day.

This is what makes me sad. You’re giving up. You’re telling yourself that you don’t have enough time. Or that you don’t even deserve something for yourself. And that couldn’t be further from the truth. Let me list the excuses and save you the trouble:

  • You don’t have any time
  • You’re not an expert
  • You don’t think anyone will notice or care
  • You feel like you’ll be neglecting your family
  • You think there is too much involved to get started
  • You feel bad for taking time for yourself
  • You’re not even sure where to start

Does starting a business take time? Yes. Yes, it does. But I’m wondering, will you have more time in six months? Or a year? More than likely no. No matter what you think you will probably have the same amount of time to dedicate towards building your business then as you do today.

It also starts with mindset. Everything starts with mindset. Until you realize that you have a special talent or knowledge that people could benefit from NOTHING will happen. You don’t have to a have a Master’s degree or years of experience. You just have to know what the hell you’re talking about.

Maybe you kick butt at keeping your house organized while working fulltime and raising a family and people are always asking you how you do it.

Maybe your friends and co-workers ask you how you manage homeschooling your kids

Maybe you’re really great at finances and bookkeeping. Or helping people through tough times. Or teaching them how to play an instrument, learn a software, sew, bake, organize, sing, go through a divorce, raise a child with special needs, explain your faith, eat healthy, exercise, take photos, write….

There is so much you can do. The question is, what’s YOUR thing?

Download the Nail Your Niche worksheets!

A purpose driven business seems pretty deep right? Like I used exercise, sewing, and organization for ideas and you’re thinking, “purpose driven?” And I say, “yes.” Anything that you do, that you are passionate about, that people compliment and ask you about is a purpose driven business.

A purpose driven business gives you a sense of, well, purpose. It’s what gets you out of bed in the morning when you’re dead tired, keeps you going on those late nights when you’d rather be sleeping in your nice, warm bed.

You don’t have to be an expert. All you need to be is a few steps ahead of someone. They just want to know how to get from point a to point b. That’s all. They’re interested in your journey, your take on it, and what you would and wouldn’t recommend doing.

You don’t think that anyone will notice or care. I think a big thing for women is worrying about acceptance. Especially online. When you’re out there, you’re out there. It’s scary to dip your toes in the water. Especially when you hear crickets. I’ve come to realize and accept that not everything I do is going to be everyone's cup of tea. And that’s good. Because that is not my job. That’s not how it works. But you’ll never know what people love or don’t love until you give them something. You just have to start.

You feel like you will be neglecting your family. We can sit and criticize our parenting skills until the sun goes down. We will never feel like we’re good enough or that we’re doing as good of job as Susie is over there. Your family loves you and they will respect you when you tell them you need some time for yourself. Set some hours. Wake up an hour or two earlier. Stay up late. There are a million ways to fit in what you need to be doing to nurture your business. If you want it to really and truly work, you’ll make it work. I guarantee it.

You think there is too much to getting started. Is there a lot that goes into building a business? Yes. And you will be adding more to your plate as you grow and master what you do. But, that shouldn’t discourage you from getting started! Start writing articles, think of all of the ways you can help people. Map out what you want to do and set some goals. It’s so important to get all of this out of your head.

You feel bad for taking time for yourself. We are all so guilty of this. But, where is it written that we can’t have our own thing? I think you made up that rule. You must know that you deserve something for yourself. You deserve to have that quiet time. That time where your brain can really get to work and show you how magical it can be. Don’t ever let anyone make you feel guilty about this. This is important to you and that’s that!

You’re not even sure where to start. Start smart. Start simple. Don’t take on a ton of things at one time. Find out WHAT you will be doing, WHO you are going to help, and WHY.



How should I promote my products via email?

Are you using every opportunity (especially the free ones) to shout from the rooftops that you have a new product or that you have something to offer that could be helpful, of interest, or exciting to your readers/followers/buyers/subscribers (whatever you want to call them)?

e.l.f. cosmetics

Or is this something that's been on your to-do list like for, forever? 

I have a secret. I know why this has been a permanent fixture on your to-do list. Because you don't know HOW.

You're not sure:

  • how to create the emails
  • how often to send them
  • what to put in them
  • who to send them to
  • and why you should be sending them

When you are selling a product, doesn't matter what it is, you need to be promoting it. Period. Creating a promotion schedule every month is going to save you a ton of time and reduce STRESS. 

First think of your audience. What do they like? You should know your audience pretty well and what they gravitate to. If you're a creative business owner, you're very visual and your readers most likely are too. So, make your emails are visually appealing. Sketch it out on a piece of paper. Do some research on Pinterest. Email service providers like MailChimp make it super easy to customize an email that match your branding. 

Some other things to consider when creating an email:

  • Consider the subject (is it eye catching and going to get an open?)
  • How often will you be sending out promo emails? Once a week? Twice a week?  If you're not sure, test it out and see what's working You can track opens and clicks in your MailChimp account.
  • Creating links. Always make sure you are bringing them out of of the email with hyperlinked text and photos. If they like that pair of shoes you have on there then they better be able to click on it and buy them then!

Create consistency by planning at the end of the month (or whatever fits your schedule) what you will be promoting for the month ahead. So let's say at the end of May you need to decide on what products you will promote in June. You send out an email every Monday, so how many products do you want to promote? Write it all down. Then decide what photos and copy you will be using. 

I even write down on a calendar what emails will be going out on that day for quick reference. It helps me to visually see what the month is going to look like for my business. And maybe I need to shift other topics and conversations to point to what I'm promoting in my circle. 

Having a solid plan like this also gives you blog post ideas, social media post inspiration, and copy for any other form of communication you use for your business. 

It always comes down to planning and having a system. If you're feeling frazzled and disorganized then take a look at what's making your hair stand up. Do you panic when you realized you haven't posted in three days? Having that backbone of planning takes that pressure off. You can even plan more than a month ahead. You could go 3, 6, or even more months out. Especially with the summer months ahead. How nice would it be to have all of those time suckers planned out, doing all of the work for you while you're playing outside with the kiddos?

7 Secret Sales Tips to Get More Customers

You reallllly want to grow your online business. You're tired of the piddly stuff. You keep going back and forth about whether you should make some changes or if you should just go for it. But there is a teeny, tiny problem. You need more customer before you can afford to give it that extra boost. Here are (my favorite) 7 Secret Sales Tips to Get More Customers:

Ole Henriksen

1. Get a website. Don't rely on social media or other marketplaces solely. Why? Because. Facebook or Instagram could change their algorithms tomorrow and you could get lost in the pile. Remember 6 years when everyone saw your Facebook business page's posts without you having to shell out cash? Yeah. Me too. Good times. What if the marketplace you rely on goes poo poo or starts charging crazy fees? Can your business handle that? You don't know. So get something that's all yours. 

  • Buy a domain (I recommend GoDaddy)
  • Sign up with a website builder (I ONLY recommend Squarespace)
  • Load it up with content (here are the essentials)
  • Design it! Show off your branding or hire someone to do it for you.

2. Start blogging. OMG I know. When I started blogging four or five years ago, I was like, "This is a freaking chore!" It was a chore because I didn't have anything really to talk about. I didn't have anything to talk about because I hadn't unearthed my mission yet. I was blogging almost every day about nothing really valuable. I thought I had to blog everyday and I wore myself out, to the point where I quit doing it for a year. Until I finally found my sweet spot. 

Ladies, we ALL have something to say. We all have a topic that we could go on for hours and hours about. Especially if we don't get a chance to during the day. I work from home and my kids are here with me. I would love (and do alot) to talk my husbands ear off when he gets home from work about what I do and why I do it. But, let's be honest, he doesn't really want to hear about that all of the time. So, blogging is really just another creative outlet for you. You don't have to be a professional writer or have mad grammar skills. I sure as hell don't. I just write. I get it all out. You guys, this is such an embarrassing thing to admit and it's probably very noticeable, but I rarely even go back and read my posts a second time...Yeah. That's how I roll and that's how I've always done things. I trust my gut with everything that I have. If you don't like what I have to say then there a thousand other blogs to read.

That's the kind of attitude you need to have. You jus take that plunge and get your words out there. Show off what you know. Remember when you first started your business and you were Googling things like, "how to take product photos" or "how to make goats milk soap" or "where should I buy my organic ingredients from." Hello, blog topic ideas! Get in the mind of who you were and what your problems were at that time and do a brain dump. Write everything down. Do you see how helpful you could be? 

3. Become the authority. Once you have your website up and you're excited to start blogging, think about how you can become the authority in what you do. I know there are sooo many businesses out there like yours, but don't let that intimidate you or stop you. Do you know what three thousand online businesses who sell non-toxic skincare products don't have? You.  This is where people get a little confused and discouraged. We see so many lifestyle blogs out there and we think have to be one of those. You don't. If you choose to, great. But, I think this is what intimidates alot of wannabe bloggers out there. So, get that thought out of the way. Make a list of things that make your business special. This could be:

  • materials and supplies you use
  • a special technique
  • a special situation that serves as your main purpose for doing what you do
  • unique ingredients
  • packing
  • shipping
  • recipes

The list could go on and on. Once you have a list of about 5-10 (maybe even more) things that make you special then ask yourself, would my audience love to know and would they benefit from knowing what kind of ingredients I use in my bath soap? Umm yeah! People love to know the WHAT and the WHY. What's in it? And why do you use it? Make them interested in what you do. Make them want more. 

4. Create a Facebook group. And for the love of God, ask them before you just throw them in there. I know some people don't care and some may even like it, but I think it's just good manners to ask before you take someone somewhere. We don't do that in real life do we? No. Why don't those rules apply online? Hell if I know. So anyways, create a Facebook group that makes your followers, readers, and customers feel all comfy, safe, and warm. Name it something cute and exclusive. Make it private. And don't be spammy. Make sure they know you're all ears and be helpful and provide value. Just like if you would invite someone to your home. How do you get people to come to your group you say? Create a post and invite them! Send people private messages (no group messages!) and tell them about it and ask them if they'd like to join. Write a blog post about it. Create an Instagram post talking about. Pinterest. All that good stuff!

5. Start a newsletter. Am I overwhelming you yet? Don't get overwhelmed. A newsletter can be as easy as letting your subscribers know you have a new blog post out. Or compile the links at the end of the month and do a summary of all the blog posts. Get creative. You already have your blog as an outlet so maybe use your email newsletter as something to remind them that this is out there. Sometimes people just forget you have one and they need you to hold their hand and show them where it is again. No biggie. You're happy to do it right?

6. Be consistent. We definitely hear this all of the time. But, it is worth repeating because it is so important. It takes time to grow your business. You have to realize that first. But, if you take the time to show up every day and be consistent, I guarantee you it will pay off. Staying consistent can be quite difficult when you have other priorities like a full time job and a family, but that why you do things like plan ahead. Some things that I do to save my sanity:

  • Batch my blog posts-I write a blog post once a week and I make it a goal to write 4 of them a month ahead of schedule.
  • I use apps like Later and IFTTT to make posting easier
  • Batch my Instagram posts-I plan out a months worth of posts in the matter of a couple of hours so I avoid the panic of "omg! I haven't posted anything today!" Here's a training on how to do that!

7. Act like a human being. What a dumb secret right? You can think that right now, but I want you to truly ask yourself, how have you interacted like a human being on social media today? Are you saying "thank you" when people comment on your Instagram posts? Are you striking up conversations with your customers or potential customers? Have you been helpful? Sometimes we get too one sided on social media. We get in and we get out. We post and we're gone. Whatever happened to acting like a human being? I had a really interesting conversation on Anchor about this. Listen to it right here!

Do you have any secrets to your success? 

How to reach more customers.

How to reach more customers.

I hear this all of the time, "How do I get more views? How do I get more likes? How do I get more followers?" While it's important to have these things. Its more important for you to get customers.



a person who purchases goods or services from another; buyer; patron.

Did you kind of forget that those are important? I mean, these are the people who pay your bills my dear. So before you start complaining about how many views you get on your website or Etsy shop, let's worry about the main thing here. Customers. 

e.l.f. cosmetics

Have you looked at how many people sell the same thing you do? Can you tell me, right off the bat, how you are different from them? What unique way do you products shine brighter than theirs? If you can't come out and say it right away then we need to go back to the drawing board.

Let's say you sell boho style jewelry. Great. Wonderful. I bet you're freakin fantastic at it. But if I Google that phrase, 1,460,000 results come up. That's kind of alot. If I search this phrase on Etsy thousands of results come up here too. What's a girl to do? 

This is where I'm going to brag about a lovely lady, a true Creative Business Maven, named Emma, creator of Desert Daisy Jewelry. This girl hits my heart because she is working HARD to stand out. The first time I heard about her I noticed how she stood out immediately. 

  • She didn't just count on her Etsy shop to do the work for her
  • She had a website
  • Her product photo shoots, in the desert, are to die for
  • Her customer service is superb
  • Her knowledge of her products and materials are extremely impressive
  • Her personality is so genuine, giving, and kind you can't help but fall in love with her business

This is what who you should strive to be. Someone who stands out. Someone who takes every opportunity who comes her way. Someone who strives to become THE AUTHORITY in what she does. It's written all over her business face. 

I recently created a catalogue for Desert Daisy Jewelry that I think gave her yet another way to stand out and showcase her gorgeous products. This catalogue is one of my new packages I released this month called My Collection.  I enjoy creating these so much because I know it can work magic for you. If you would like to learn more about My Collection, please send me a note below, I can't wait to put some sparkle into your work!

Name *

My new motto: Stop drifting. Unearth your mission. And what it means.

My new motto: Stop drifting. Unearth your mission. And what it means.

I was thinking real deep one day.  It happens once every 32 years. About my business and how much it's changed since I very first started over five years ago. What a roller coaster it's been. Well, actually I've never been on a roller coaster. And I don't plan on it either. But, I know there have been alot of ups and downs and huge twists and turns. HUGE. If you would have told me 5 years ago, while I was writing my healthy lifestyle and fitness blog (it's gone-don't even look for it) that I would be here. Doing this. Building an actual BRAND. Working with people who I love. I would have laughed and thought, "No way!" 

e.l.f. cosmetics

So, let me tell you about my new motto. When I thought of it, I smiled and said, "YES!" out loud. I even wrote it down dozens of times because I loved how it looked on paper too. So inspiring. This motto brings me to another big turn in my business. And that's why it's so big. Let me explain further.

Stop drifting. This is a powerful phrase. You can use it for anything. I'm going to speak to my business chicks here though. Say it again. Out loud. Stop drifting. So good. This is what I want that phrase to do to you.

Focus. As an entrepreneur you have a million ideas drifting back and forth in your head. One minute you want to do this. One minute you want to do that. And you keep drifting because you're never giving your idea a chance. You're never pulling it fully out of the water. Think of all of the ideas you have swimming around in your head. You think of a couple to grab and you struggle tugging them out of the water because it's just too much. The ideas are too big. So you attempt to grab 2, maybe 5, ideas at one time and you half assly (its a word I checked) get them out of the water and you drift around with them. You're not really going anywhere. Just drifting further and further away from your goals.

One idea is keeping you afloat. The others you're kind of struggling with and it's hard for you to give them your full attention and keep them alive. In the meantime you're exhausting yourself trying to keep YOURSELF and your business alive. You're not even realizing WHY you can barely swim anymore. And then you're wondering (as you're treading water for dear life) "why the hell isn't anyone paying attention to me?! Can't they see how hard I'm working? Can't they see all that I've done?"

They can't. Because you're drifting so far out there. Holding onto to too many things! Tell me the truth. How many ideas for your business do you have right now? Do you work on each idea a little bit every day? Is that working for you? That's why I want you to stop drifting. Let go of all of the ideas, but one. Don't worry, they will still be in your ocean when you need one. But you just need to hang onto one of them. When you decide which idea you're going to grab from the water you're going to swim to shore with it. And you're going to swim with ease and determination. Because you've picked a goody! You've picked something you've been dying to work on FOREVER.

Now what? Unearth your mission. You've hit the ground with your idea and now you're going to dig even deeper. What's your mission? Before you dig into that, you need to look at a couple of things first. These points are extremely crucial when it comes to developing a product or service. Anytime you drag that idea to shore, go through this list and write down your answers. This will not only help you create more thoroughly but it will get to the people who truly need you the most. 

  • Who is your idea for? 
  • Why do they need this?
  • Why would they think they think need this? 
  • What do you think is their biggest struggle?
  • Have you been through this yourself?
  • Is this the solution that will pull them out of their funk?

Once you have all of these questions answered, your mission is easier and more clear. You unearthed your mission by truly digging deeper into who you're helping and why you're helping them. 

It's not enough to lifestyle blog anymore. It's not enough to just talk AT people. There's too many people out there doing that. The white noise is overwhelming. The easiest way to stand out right now is to solve problems for people who are wearing the shoes you wore five years ago. 

And don't shortchange yourself. We all have someone we could help. I'm serious. Dig deep. I mean DEEP. Once you find that icky spot that you've fought and fought through and you know how to get out of it and reach the top, that's it. That's what you're going to focus on. That's what your mission is. Accept it and then give back. 

Why are emails so important?


I think we all can admit that emails, are kind of annoying. BUT, when you get an email from someone who seems to always be reading your mind or they always provide some type of value; you are sure to open those. And you're sure to read them. 

Ole Henriksen

What if you're the person sending the emails. Are you providing value and reading your subscribers minds? Are you creating a community and building relationships? Or are you completely one sided and talkin' like a car salesman?

Emails are so important because that is your biggest form of communication with the people who CHOSE to hear from you. Think about it. On social media, a small fraction of your followers are seeing your posts and an even smaller fraction are even reading the whole thing. And a lot of business play the game wrong on social media. In this day and age EVERYONE is selling on social media. Like they say, the marketers ruin everything. Remember 7 years ago when Facebook was all about people posting genuine status updates? There wasn't all of these cries for attention, and idiotic mem's. And there was no one really SELLING anything. It was a nice community. 

Now everyone and their dog is selling something. And so many wreak of desperation. 

This is why good ol' email will still be one of the strongest methods of communication. Having a strong method to your communication system is key though. You NEVER want to abuse your email lists. Email is where you build that one on one relationship. Email is where you can offer exclusive updates, tips, and incredible value. 

Sometimes Facebook reminds me of this: I picture a room full of people including family, friends, "friends", previous customers, potential customers, and their circles. Everyone is talking amongst themselves and they're totally into their conversations. And then you come in. You walk around the room handing everyone your cheesy business card and never saying a word. Your business card has your contact information on it and a picture of a product you're really pushing. You never say, "Hi! How are you? Is there anything I can help you with?" to 95% of the people you walk up to. And the small percentage of people you do talk to have no clue what you do for a living nor do they care. 

You walk out of the room as fast as you can and you somehow expect a ton of sales to come in. 


Now what if you had a room full of people you had personally invited? What if everyone was there because you offered them a free goodie like a coupon, discount, an ebook, etc.? What if everyone who was standing there was anxiously waiting to see what you had to offer next? What if you had a group of people who just soaked up every word you wrote and spoke? Doesn't that sound much more meaningful? 

There is a way to do all of this. I created a free guide called Email Essentials Ensemble and if you haven't taken advantage of this yet, I highly recommend it. Everyone needs a list. Whether you sell online services or jewelry. You need one. That's all there is to it. I know how important it is for you, so that's why I'm giving it to you for free. Enjoy my loves.

Editor's Note: How to start your online business when you have 100 ideas

How to start your online business when you have 100 ideas

If you Google, “start an online business,” you only get 961,000,000 results. The feeling of defeat makes it’s first appearance. How can there be so much information out there and yet, so many online businesses fail? Did you know that more than 90% of internet business start-ups fail? Now, that’s high. 

e.l.f. cosmetics

Does this 90% scare you so much you will go ahead and hit the “back button” on your idea? Or does it give you the “I’ll show ‘em” attitude? 

Ready to show em? First step: walk away from the Google. If you’re searching for something this generic, then you’re not in the right mind set. Unless you have time to search through 961,000,000 results...up to you. I have a kid graduating from high school in twelve years, so I don’t have time...

If all you know, at this very moment, is you want to start a business online, then that’s all I need to hear.

I’m guessing you have about 100 ideas swarming around in your head. Some popular ideas, and yours might be in there, include:

  • any type of creative business (jewelry, skincare, etc.)
  • life coach
  • blogger
  • fitness coach
  • photography
  • graphic design
  • business coach
  • consulting
  • digital marketing expert
  • *and many, many more

Do you see how generic these titles are though? So, even if you think you’ve finally figured out what you want to do online and you have one of these “titles” it may not be enough anymore. Maybe in 2009. But, not now. We need to do more. But, how?

First, you need take a good peak at yourself. If you want to be a business coach, then that’s great. But, go further than that. Ask yourself:

  • Who will you coach?
  • Where do they hang out online?
  • What struggles can you help them with?
  • What kind of people do they want to work with?
  • What goals do your ideal clients have?

And be incredibly specific with this. Don’t say, “I coach women who want to build their businesses. They are on Facebook. They struggle with building their business and they want to make more money.” Can you say boring? There is no way you can target such a generic crowd. 

More specifically, you could say, “ I help women who have families that they want to spend more time with; while building their own brand. She loves to take photos of her handmade products and post them on Instagram. She struggles with organizing and streamlining her business. She wants to spend more time with her kids and she doesn’t have 8 hours to sit and get lost on Facebook. She makes beautiful handmade products and wishes she could share them with the world.  Her goal is to be the “authority creative” in her area of business.

When you have “her” that specific, (and you can get even more into her avatar here), it makes it so much easier to communicate. By knowing yourself and using her language you will be able to create products and services that speak directly to her. When she can see that she’s in the right place and she gets the “where have you been all my life?” feeling; then you’ve done what you sought out to do: make an impact on women just like you. Think of all of the people who will feel relieved when they finally find you. 

How to get people to read your emails. And How to know when it's time to break it off.

How to get people to read your emails

I think I'm safe to assume that you have an email address. Right? You've signed up for those coupons, discounts, and sneak peaks online. You gave them your email address and boom! BFF's! But, do you  sometimes feel that the new BFF should take it down a notch. She's emailing (practically spamming) you every dang day. You don't even take the time to unsubscribe. You just feel it's faster to just delete daily and grumble about it.

EMMA New York, LLC

First off, just fricken unsubscribe. You aren't doing her any favors by never reading what she has to say. I wonder how long it took her to create that email. Yeah, it takes alot of time to put good ones together. So, if she's not speaking your language, then unsubscribe from that baby.

Yeah, she's gonna be a little sad. Yeah, she'll wonder, "I thought she like what I had to say?" And if she digs  even deeper into her ESP (email service provider) she'll find you never really were into her anyway. 

So let' s slip this. A good business woman, like you, is going to dig even deeper. Cause we like to dig! She's going to go into her campaigns and look at who really is interacting after they open. And are the emails even opened at all? 

When we send an email to our list, promoting a product we sell, our goal is to always get them to come out form their inbox and into our world. You should always be taking them on a lovely, easily traveled journey. Don't tell them, "go to my website and a the top, click on the button and then email me your name so I can..." Holy hassle batman. You are all about making this journey pleasant. Not giving them confusing directions with pitstops that lead to more challenges.

If your emails are taking your customer somewhere, where is it?

This can be done so easily.

  • Make your images clickable and hyperlink them to the final destination.
  • Hyperlink text-"Want your free sample?" So then all you have to is, you guessed it! Click on the text!
  • Have a consistent footer with all of your contact info.

If you have good open rates (30% is pretty good), but not good click rates, see if you're doing those things.

Is no one opening your emails? :( Those little.... We wonder, "well, why the heck did they sign up if they never read the emails that I'm painstakingly made? What's the point?" The point is, maybe we need to figure out when they stopped opening.

  • Did you send too much in one week?
  • Did they take them out of their inbox ever?
  • How are you subject lines?

If not one stinking email has been opened, they could be sitting in the dreaded spam/promo folder. Damn those folders. So, a crucial hint to your subscribers would be to tell them this, right off the bat, "Make sure you check your spam/promo folder!" You can put this on your opt. in page or the the thank you page that comes up after they subscribe.

But, before we start thinking, "Oh, they're not opening them because they're in the spam folder! I knew I was perfect!" Yeah, you're not. Sorry. Pretend you're her and walk through your steps.

  • Is it easy?
  • Am I getting something valuable in return?
  • Are the emails spaced out appropriately?
  • Are there opportunities for interaction?
  • Do I get to leave the inbox and go somewhere amazing and helpful?

Treat it llike any good relationship. Give, give, give, take them somewhere nice,and maybe you'll get some love back. Yes, I'm completely aware of how that just sounded.

Get the complete step by step guide for free, Email Essentials Ensemble and learn how to dominate your email marketing.


How to get traffic to your website. Invite them.

How to get traffic to your website

You have a website. You've spent hours building it, branding it, and filling it with goodness. And then probably rebranding it's a curse. Or maybe you hired someone to do all of this for you. Either way, everything is perfect and it's perfect little spot. And now you get to sit back and watch the people flood in, your metrics increase, and the sales come ringing.

e.l.f. cosmetics

And then a thought comes across your mind, "It's kind of weird how my site kicks ass, but no one is stopping over. Well, I suppose I'll rebrand again..."

For goodness sake. STOP. People aren't coming to your site because it's not pretty or trendy enough. They don't know the place exists!

That's like me getting all p.o'd because no one has compliment me on my new bedroom renovation. I haven't went around announcing to the world, "Come take a peak at my bedroom! It's the bomb!" I can't get mad at that! If you're not telling people where to go or give them a reason to go. They. Are. Not. Going. To. Go. We have major ADD online and we're super busy. 

But, give me a good reason to come check out your latest and greatest and I'm there! And I'll probably be back!

And don't get all hopeless and huffy and puffy with me thinking, "I don't have the time nor the cash to stick into a bunch of ads."

That's not what I'm talking about. 

There are way too many business owners out there that think their website is going to be their business partnet when they first get involved. Wrong. Your website, especially your home page, is the store front of a brick and mortar. Your job, when you're not getting the company you want, is to show and tell people how to get there. 

You know all of the social media platforms you have? USE THEM! Their free and that's where your people are hanging out! Show them how awesome you and your business are and show them the way. Invite them to your pride and joy!

How to start an online Business. You are the department of everything.

How to start an online business

It's been bugging you forever. You see all of these amazing people starting business online and you think, "Wow, they must be loving that entrepreneurial life!" I need to start something! Before you jump into that arena, know this:

e.l.f. cosmetics

Be prepared to do EVERYTHING.

That includes:

  1. Coming up with a name
  2. Logo
  3. Branding colors
  4. Marketing copy
  5. A professional email address
  6. Social media platforms
  7. Terms and conditions
  8. Will you blog
  9. Product development
  10. Sales pages
  11. Email service provider
  12. Email automation
  13. Purchasing domains
  14. Registering business with your state
  15. Accounting software
  16. Website hosting
  17. Payment software
  18. Shipping for physical products
  19. Advertising
  20. How often will you post
  21. Who is your idea customer
  22. How will you stand out
  23. Website copy:
    • Homepage
    • Contact
    • About
  24. Photography
  25. Email signatures
  26. Customer service 
  27. Apps.
  28. Smart phone
  29. Computer

And this is just off the top of my head! I know, that you know, you have to do everything. I just wanted you aware of what that all entails and that it's more than throwing up a site and posting on Instagram.

And I'm not trying to scare you. I think it would be wrong for me to say, "Hey! Come on over to our side! It's all unicorns, rainbows, and #'s over here!" Cause, it's not. There are, however, alot of #'s. 

Let me be honest here. If you can't handle the idea that this is all o you, then you should be careful. When something goes wrong, who do people turn to? You. When you need money, time off, that's up to you to analyze and decide if you're able to.

When you just want to sit, relax, and do nothing; you better make sure that that's in your best interest. If your work piles up and that makes the "I'm just going to avoid my office." voice come out in your head, think hard.

And don't forget about how long it takes to find your cozy spot. If you don't have at least a year to work hard and SMART, well then my love, you're following the wrong girl here. I offer no get rich quick fixes. You're looking for the guy on Facebook who takes car selfies and has a picture of the beach for his banner photo. You know who I'm talking about. 

So, here's a little test. Did you read that list and get nervously excited? Or did you think, "Wow, that's a lot. I don't know..." That tells you a lot about if you're ready for this.

I get excited when i see things I need to do and things I should learn. Owning your own business takes constant learning and implementation. You are in charge of this! You are in charge of that! You. Are. In. Charge. Of. Everything.