Sales

Change the Way You Feel About Selling

Do you cringe when you get to the "sales" part of a phone call with a potential client? 

Do you feel like your personality switches gears and you become this weird late night infomercial? 

You actually don't have to sell when you're on the phone or sitting down with someone who could potentially pay you. Your goal during that conversation is to get them to ask you one thing, "HOW DO WE GET STARTED?" #bestquestionever So, how does that happen?

It all starts with your mindset.

You will not feed your ego with anxiety and negative thoughts. Your day will begin by you writing down what will happen. Seriously. Write it down.

For example, if you have 3 calls today that could bring in some great client work, you're ready for it, and you're really positive about the experience it will give you then write down, "I will book 3 new clients today over the phone."

You can even get specific and write their names!

Then write down all the clients that you have booked and share your gratitude for them on that same piece of paper. You gotta say thank you!

Think how amazing it will be to book these clients! Think about the feelings and emotions that would go through you and then carry those with you throughout your day. Walk around like you already booked them!

When you get on that call you're going to be so confident, friendly, helpful, knowledgeable, easy to converse with that they will be asking you, "How do we get started?" before you know it!

How to Sell More Digital Products

When I first started my online business I admired other bloggers who had a plethora of digital products.  I fantasized about having a product suite that everyone could come to and find something they needed. I wanted to help everyone. I soon found out a few things...

After I spent night and day at the computer for months creating as many digital products as I possibly could I was not only burned out, I was pretty unsuccessful. I had over 6 digital products on my site (that's a lot in this space) and nothing was selling.

All that work. For nothing.

After a while I finally came to my senses and realized a few things and I made some big changes:

  • I took down all of my digital products
  • I narrowed down my focus of expertise
  • I learned how to properly launch a  product
  • I got to know my audience more through list building, holding live workshops, and networking

These were pretty drastic changes for me because I spent so much time creating these products. They were my babies. I had written out the email sequences and everything! 

I was really scared to narrow down my focus too because I thought that would make me sound less knowledgeable. Which is the wrong way to think completely. By narrowing down your focus shows your audience that you know your stuff! I always say, "you're not WalMart. You can't sell everything. 

I then invested in myself and learned how to properly launch a digital product/course. When I first created my products I didn't do a launch whatsoever. I made them, stuck them on my website, and expected the sales to come ringing in. After I learned the proper way to do it that's when things started to change!

List building was the most important piece I incorporated. I started working really hard at providing value, creating blog posts that I knew my audience needed, and started building relationships. 

My list grew fairly quickly and I knew that after a certain number I would officially launch my first course. 

When I finally hit that magic number, which was only 400, I launched my first "real"course, List Building Mania. 50% of my sales came from my email list and the rest came from promoting it on social media for FREE. I didn't sell any by advertising the first week, I just went with my gut and did it the way that I thought best and it worked.

This went against everything I thought I knew when I first started. I launched to small list, I only had one product on my site, and I didn't need to spend a bunch of money advertising. What a relief huh?

So, don't think you have to wait until you have a ton of product ideas, a huge list, and a huge budget to go along with it before you launch your first thing. It simply isn't necessary. The most important thing is to just get it out there and make it amazingly helpful for your customers. 

How to Sell on Facebook

How to Sell on Facebook

Selling your handmade items on Facebook seems like a great way to make some extra money. You created your business page, you post your products on your page several times a day, you request people to like your page (a quarter of them listen to you), and you are constantly referring people to come over and check it out. How is this working for you?