When I first started my online business I admired other bloggers who had a plethora of digital products. I fantasized about having a product suite that everyone could come to and find something they needed. I wanted to help everyone. I soon found out a few things...
After I spent night and day at the computer for months creating as many digital products as I possibly could I was not only burned out, I was pretty unsuccessful. I had over 6 digital products on my site (that's a lot in this space) and nothing was selling.
All that work. For nothing.
After a while I finally came to my senses and realized a few things and I made some big changes:
- I took down all of my digital products
- I narrowed down my focus of expertise
- I learned how to properly launch a product
- I got to know my audience more through list building, holding live workshops, and networking
These were pretty drastic changes for me because I spent so much time creating these products. They were my babies. I had written out the email sequences and everything!
I was really scared to narrow down my focus too because I thought that would make me sound less knowledgeable. Which is the wrong way to think completely. By narrowing down your focus shows your audience that you know your stuff! I always say, "you're not WalMart. You can't sell everything.
I then invested in myself and learned how to properly launch a digital product/course. When I first created my products I didn't do a launch whatsoever. I made them, stuck them on my website, and expected the sales to come ringing in. After I learned the proper way to do it that's when things started to change!
List building was the most important piece I incorporated. I started working really hard at providing value, creating blog posts that I knew my audience needed, and started building relationships.
My list grew fairly quickly and I knew that after a certain number I would officially launch my first course.
When I finally hit that magic number, which was only 400, I launched my first "real"course, List Building Mania. 50% of my sales came from my email list and the rest came from promoting it on social media for FREE. I didn't sell any by advertising the first week, I just went with my gut and did it the way that I thought best and it worked.
This went against everything I thought I knew when I first started. I launched to small list, I only had one product on my site, and I didn't need to spend a bunch of money advertising. What a relief huh?
So, don't think you have to wait until you have a ton of product ideas, a huge list, and a huge budget to go along with it before you launch your first thing. It simply isn't necessary. The most important thing is to just get it out there and make it amazingly helpful for your customers.