Are you aware of the abundance of knowledge that is at your fingertips? Do you realize that you can find out pretty much anything you want? And all you need to do is Google it?
Some of us are constantly seeking answers. I feel like I'm always Googling something. Whether it's for my business or personal life. I always have a million tabs open on Google Chrome and I'm usually maxing out the Safari windows on my iPhone because I want to know everything.
As I look at my phone right now, this is what I've been Googling:
- Does Squarespace integrate with Wave?
- Digital Summit schedule
- What's another word for gracious?
- Wholesale boho clothes
- How long is 400 meters in miles?
- List of flower names
- Hippy baby names (no I'm not pregnant)
Yeah, completely random. And don't you remember when we didn't have Google? How frustrating was it when you couldn't remember who sang that one song on The Breakfast club. You couldn't look it up. You either called someone (no texting) who would know or you just had to wait until it popped in your head. And then you would yell at random "Simple Minds!" and everyone would look at you like you were nuts.
Those days are pretty much over. If you have really good Google skills then you can do anything. You wanna learn how to build your website? Look it up. You want to learn how to automate your social media platforms? Look it up. Wanna learn how to write your emails? Look it up.
We need to wear so many hats as business owners. And yeah, we could pay someone to do everything fur us, but if you don't know what to do yourself and why you should do it or have something then it's almost a little irresponsible to throw money at it.
For example, you can pay someone to do you Instagram posting, but if you don't know what you want, how often, and why then you're wasting your money . If you do your research, you may realize that this is something you could on your own. Then look, you saved money! If you know the importance of a platform or technique and you don't have the passion or time for what it takes to maintain it but you know it's vital, then yes, hire someone.
Or your website, you want your own site, but you have no clue what to do. I encourage you to hire someone to do this for you. It will save you days, but I also encourage you to learn the basics of your site. You don't buy a house and not learn how to maintain it right?
So, what I'm trying to say here is, be a sponge. Soak it all up. learn how to run your business. It's not just about sitting it out and expecting everyone to come buy from you. It's not about posting photos on Facebook. There is a reason why certain things need to be done. If that doesn't perk up your ears then think about one more thing. What is your goal for your business right now? How are you going to make that happen? Are you willing to learn?