When your budget is low or basically nothing, it can get a little intimidating when you start thinking about marketing. You feel like you need to become a Facebook ads expert and spend every hard earned penny on them. There's so many other places that are tempting to spend money on advertising too like Google, Instagram, and even Pinterest. Where do you start and where do you stop?
You need to first start from the very beginning. I know, what a concept huh? This is what usually happens: you start a blog, write some posts, pay Facebook to "boost" the posts, and then wonder why no one is coming to your site.
Or this scenario: you create a digital product or course, buy some Facebook ads, and then the conversion rate totally stinks.
What the heck huh? Why isn't anyone stopping over and buying?
Because you completely skipped over a GIGANTIC piece of building yourself up organically.
If you can identify with this then let me ask you this, when you purchased your Facebook ads what type of audience were you paying Facebook to market too? Did you just take a shot in the dark/throw money away? It didn't quite work the way you thought it would right? Know why? I do!
Because they don't know you and they don't know how awesome you are.
You just hopped right out there asking for money before introducing yourself, building a relationship, and cultivating it into something rich and long-lasting.
Do you see where I'm going with this? You are rushing your relationships. You're paying people to like you when you don't even know if you'll be good for each other. You need to go way back and figure out who those people are. How do you do that then? Glad you asked.
Start out by taking a look at the audience that you do have. You know the ones that interact with you via social media, emails, and blog comments. Write down what they all have in common and get to know them.
Here are some other things you could think about and do:
- ask your biggest interacting readers/communicators if they would like to hop on a call with you so you could pick their brain. Ask them about their biggest pains and struggles and what they wish they could get help with now.
- take a poll via social media. Maybe you have Facebook group you could ask or inquire on your Facebook page and just ask basic questions about your audience. People love to give information about themselves. This could get some great discussions going.
- take a look at your most popular blog post. Can you create more blog posts/freebies that bounce off of that post? Can you revive the post to get it more exposure by creating a new content upgrade for it? People are really interested in what you have to say. Don't ignore your greatest hits! Use them!
There are so many ways that you can grow your business organically and I believe that this is the best way to start because you will never really know who needs you unless you get in there, get dirty, and find out for yourself. Then as your business grows, your income will grow and you'll be able to finally start paying for marketing that actually PAYS because you know exactly who they are and what they need from you.