Are you one of those people who crinkle your eyebrows at the thought of email marketing? Email marketing. What a topic. Are you aware that some people actually love to chat, read, write, and do all things email marketing? Why is that? Because they have seen what it can do for their business.
I recently read some relatively new and fresh to the grind bloggers chatting about how they hate getting an inbox full of emails from more "established bloggers," and how they all seem to be pitching. I remember thinking the same thing back in the day. And I also remember telling myself the same thing I heard/read them say..."I'm not going to be like that."
You hate to chime in and tell them that that's all part of the game of email marketing. These bloggers are obviously in a middle of a launch and they're sending out emails to make sales/make a living/put food on the table/doing the same thing you do every day.
I remember getting annoyed at all of these emails until I understood the process and the strategy of what's happening . And then I looked closer and started studying the copy, the timing, the whole process in general, and I finally understood that email marketing is actually the best way to sell. Anything. That's why, if you have any kind of business online or you plan to make money online then you need an email list and you need an email marketing strategy.
I created a cheatsheet that will show you how, no matter what you sell, you can and should have a list and you MUST be marketing to it. Not all of the time, but when it's appropriate.