How to get people to read your emails. And How to know when it's time to break it off.

How to get people to read your emails

I think I'm safe to assume that you have an email address. Right? You've signed up for those coupons, discounts, and sneak peaks online. You gave them your email address and boom! BFF's! But, do you  sometimes feel that the new BFF should take it down a notch. She's emailing (practically spamming) you every dang day. You don't even take the time to unsubscribe. You just feel it's faster to just delete daily and grumble about it.

EMMA New York, LLC

First off, just fricken unsubscribe. You aren't doing her any favors by never reading what she has to say. I wonder how long it took her to create that email. Yeah, it takes alot of time to put good ones together. So, if she's not speaking your language, then unsubscribe from that baby.

Yeah, she's gonna be a little sad. Yeah, she'll wonder, "I thought she like what I had to say?" And if she digs  even deeper into her ESP (email service provider) she'll find you never really were into her anyway. 

So let' s slip this. A good business woman, like you, is going to dig even deeper. Cause we like to dig! She's going to go into her campaigns and look at who really is interacting after they open. And are the emails even opened at all? 

When we send an email to our list, promoting a product we sell, our goal is to always get them to come out form their inbox and into our world. You should always be taking them on a lovely, easily traveled journey. Don't tell them, "go to my website and a the top, click on the button and then email me your name so I can..." Holy hassle batman. You are all about making this journey pleasant. Not giving them confusing directions with pitstops that lead to more challenges.

If your emails are taking your customer somewhere, where is it?

This can be done so easily.

  • Make your images clickable and hyperlink them to the final destination.
  • Hyperlink text-"Want your free sample?" So then all you have to is, you guessed it! Click on the text!
  • Have a consistent footer with all of your contact info.

If you have good open rates (30% is pretty good), but not good click rates, see if you're doing those things.

Is no one opening your emails? :( Those little.... We wonder, "well, why the heck did they sign up if they never read the emails that I'm painstakingly made? What's the point?" The point is, maybe we need to figure out when they stopped opening.

  • Did you send too much in one week?
  • Did they take them out of their inbox ever?
  • How are you subject lines?

If not one stinking email has been opened, they could be sitting in the dreaded spam/promo folder. Damn those folders. So, a crucial hint to your subscribers would be to tell them this, right off the bat, "Make sure you check your spam/promo folder!" You can put this on your opt. in page or the the thank you page that comes up after they subscribe.

But, before we start thinking, "Oh, they're not opening them because they're in the spam folder! I knew I was perfect!" Yeah, you're not. Sorry. Pretend you're her and walk through your steps.

  • Is it easy?
  • Am I getting something valuable in return?
  • Are the emails spaced out appropriately?
  • Are there opportunities for interaction?
  • Do I get to leave the inbox and go somewhere amazing and helpful?

Treat it llike any good relationship. Give, give, give, take them somewhere nice,and maybe you'll get some love back. Yes, I'm completely aware of how that just sounded.

Get the complete step by step guide for free, Email Essentials Ensemble and learn how to dominate your email marketing.