The thought of creating an email course can seem a bit daunting. But, they're actually very simple to create and the best part is is that they're VERY popular right now. Which means...LIST BUILDING on auto-pilot!
Right now, everyone is looking to learn more online. When they come to your site they want to know more. If you could ask every person why they came to your site what do you think the biggest reason would be?
What is their common problem? What pain are they trying to solve?
You have them on your site, now how do you get them on your list? Get them to sign up for a free email course!
The best part about email courses is you get to show your expertise and value through a method of THEIR choice.
So, how do you decide on a course topic?
1: Write 5-7 problems, struggles, and pains that your readers are dealing with. Think about the questions you get, popular blog posts, or you can even do a poll. Do these problems and pains all coincide with each other? Do they have a common denominator? That can be your email course topic.
2. Now take all of those problems (the 5-7 you just wrote) and start writing! Open up a fresh Google Doc and go crazy. Don't hold back on any info. This email course is your chance to show your readers just how knowledgeable you are in this field. Your goal is to be helpful and keep them wanting more from you every day.
3. This is why I love e-mail courses-they're so easy to put together! You just wrote ALL of that info, so now it's time to break it up into sections. Think about how long you want the course to be. 5 days? 7 days? Be sure it's appropriate to the length of your document. You don't want to do a 30 day course with one paragraph a day...
After you write all of the content for your course and have it broken out it's then time to hop on over to your email service provider and load the course. If you're using MailChimp (what I used to use) you would just set up an educational email automation. If you're using ConvertKit (what I use now) you would set up a sequence.
You want your students to be engaging with you while you teach them lesson right? Grab the workbook below to get the best ways to keep your students engaged and AVOID UNSUBSCRIBES!