How should I promote my products via email?

Are you using every opportunity (especially the free ones) to shout from the rooftops that you have a new product or that you have something to offer that could be helpful, of interest, or exciting to your readers/followers/buyers/subscribers (whatever you want to call them)?

e.l.f. cosmetics

Or is this something that's been on your to-do list like for, forever? 

I have a secret. I know why this has been a permanent fixture on your to-do list. Because you don't know HOW.

You're not sure:

  • how to create the emails
  • how often to send them
  • what to put in them
  • who to send them to
  • and why you should be sending them

When you are selling a product, doesn't matter what it is, you need to be promoting it. Period. Creating a promotion schedule every month is going to save you a ton of time and reduce STRESS. 

First think of your audience. What do they like? You should know your audience pretty well and what they gravitate to. If you're a creative business owner, you're very visual and your readers most likely are too. So, make your emails are visually appealing. Sketch it out on a piece of paper. Do some research on Pinterest. Email service providers like MailChimp make it super easy to customize an email that match your branding. 

Some other things to consider when creating an email:

  • Consider the subject (is it eye catching and going to get an open?)
  • How often will you be sending out promo emails? Once a week? Twice a week?  If you're not sure, test it out and see what's working You can track opens and clicks in your MailChimp account.
  • Creating links. Always make sure you are bringing them out of of the email with hyperlinked text and photos. If they like that pair of shoes you have on there then they better be able to click on it and buy them then!

Create consistency by planning at the end of the month (or whatever fits your schedule) what you will be promoting for the month ahead. So let's say at the end of May you need to decide on what products you will promote in June. You send out an email every Monday, so how many products do you want to promote? Write it all down. Then decide what photos and copy you will be using. 

I even write down on a calendar what emails will be going out on that day for quick reference. It helps me to visually see what the month is going to look like for my business. And maybe I need to shift other topics and conversations to point to what I'm promoting in my circle. 

Having a solid plan like this also gives you blog post ideas, social media post inspiration, and copy for any other form of communication you use for your business. 

It always comes down to planning and having a system. If you're feeling frazzled and disorganized then take a look at what's making your hair stand up. Do you panic when you realized you haven't posted in three days? Having that backbone of planning takes that pressure off. You can even plan more than a month ahead. You could go 3, 6, or even more months out. Especially with the summer months ahead. How nice would it be to have all of those time suckers planned out, doing all of the work for you while you're playing outside with the kiddos?