There are so many handmade shops online. The surprising part about their marketing plan is the majority of them do not do any type of email marketing. They simply rely on social media, new customers, and crossing their fingers on the repeat customer part. They are totally missing out.
I know the biggest reason why handmade business owners shy away from email marketing is time. I totally get it. They're busy creating products, packing them up, shipping, and everything else that comes with it.
Imagine what your business could do with some email marketing?
Here's a scenario for you:
You start building your list by offering 10% off on their next purchase.
People give you their email address in exchange for 10% off.
They get an email with the special code and BAM they're on your list. (This is just one great way to build your list there are a ton more).
Your list continues to grow and grow.
Now it's time to think about marketing to these lovely people, whether they're customers yet or not.
Create a marketing plan that sends an email out once a week to your list. Your emails can be featuring one product or a collection of products that you are trying to sell at that time.
The subscribers on your list start to really take notice. They see you so sporadically on social media that they're surprised and happy to hear from you.
They start to look forward to your weekly emails, open every single one, and then the best thing happens...
THEY CLICK YOUR LINK AND PURCHASE FROM YOU!
So to accomplish this, you would just need to plan 4 emails per month. 4! How many social media posts do you create a month? Way more than that right?
Making your emails can be super simple too. Choose a look that reflects your branding, be consistent, and make sure you choose an email service provider that's easy for you to start with if this is new to you. I recommend starting with MailChimp.
MailChimp has many great templates that you can use to design your emails. You can also use PhotoShop or Canva. I've used them all for myself and for clients. I would say my favorite, like usual, is Canva.
What if you're not creative on the computer? No worries! I created a guidebook for you to get inspired and pick a look! So, be sure to download that and start creating and marketing! You will NOT regret it!
When you get your email list started let me know so I can sign up and check it out!