Email List

How to Build a List of Raving Fans

Do you sometimes wonder how in the world you'll come up with another blog post idea? Do you stare at the screen waiting for some inspiration to jump out at you? 

How to Build a List of Raving Fans

You're not the only one struggling to come up with content ideas. Whether it be for a blog post, webinar topic, or course it can sometimes feel like we are constantly trying to come up with something new. Something that will blow peoples minds and create a line of raving virtual fans just dying to know more from you.

How do you get this line of fans to start forming if you're fresh out of ideas or if you're just starting? Let me share with you 4 tips you can use that will create that line of raving fans just waiting to gobble up all of your content!

Know what their problem is: How well do you know your ideal client/customer? Do you know, truly, what they struggle with? What is she thinking about when she's doing the dishes and folding the laundry? What keeps her up at night?

For example, let's say you started a health coaching business and your ideal client is a bride to be in her 30's. You offer one-on-one sessions and customized workout and eating plans with your VIP package. Now think. What's on her mind?

  • She wants to fit in the wedding dress of her dreams.
  • She's on a time crunch
  • She's stressed out

Write down your ideal client and start making a list of what he/she struggles with. Get into their mind and really feel what they are going through.

Do your research. Join Facebook groups that pertain to your ideal client and pay attention to the words they are using. Pay attention to what they care about and what they are looking for. 

This is not your chance to be salesy or to throw up your link in a FB comment. In fact, you're not going to do that at all. Unless you're asked! So, if you see Suzie Q post a question wonder what kind of workouts everyone is doing to slim down their waist, this is your opportunity to be helpful and offer some free suggestions. 

Always be helpful. Your end goal should always be to lessen the burden of the person you're talking to. Make them feel inspired and ready to move forward with confidence.

Create a list of problems. Grab a notebook, your favorite pen, and get into the mind of your ideal client! Write down every single problem they might be facing. Put yourself in their shoes and think about what struggles come up daily in their life. Whether they pertain to you and your business, write them down as this is a great empathy exercise.

Create a list of solutions. Read through the problems you listed and go through each one carefully. Can you provide solutions to any of them? Write down your ideal solutions for the problems you know you can help with. 

All of these exercises will help you get in touch with your ideal person. When people feel like you are directly speaking to them then that's when they feel like they'll be taken care of.  When people feel taken care of, that's when they trust you and probably won't stop talking about you! 

There's no need for you to be spending thousands of dollars on ads when all you have to do is take the time to recognize who you serve, what they need from you, and how you can deliver amazing content that people love.

How to Grow Your List from Scratch

If you have an email list, then we have something in common. We both started from scratch. Zero. All of the bloggers and coaches you look up to right now, that seem like celebrities to you, all started from zero too. 

How to Grow Your List From Scratch

When you're just starting out, it seems like it will take forever for your list to grow. Especially when you constantly refresh your screen to see if anyone new has signed up in the last 45 minutes... 

Gone are the days when you could just put something on your sidebar that said something like, "Sign up for my newsletter!" and hope for the best. 

People see right through this tactic now. They know that being on someone's email list will potentially lead them to being sold to. So, that means we need to up our game. 

The best way to do this, is to give something absolutely amazing for free. I call these freebies. You may have also heard others use similar words like freemium, free offer, etc. 

Don't be nervous about giving something away for free. Studies have shown that offering something for free will lead to potential sales at a faster pace rather than offering discounts because people feel like they have nothing to lose. Instead of spending money on someone they just met, all they have to do is give out their email address. 

Think of your favorite place to shop for makeup. Most of them offer some sort of free sample to their customers. Whether it's them letting you test their products for free or they may have a basket by the cash register full of little goodies you can grab. 

Letting potential consumers sample free product is not just the store's way of being friendly. They want your business and they want you to know how amazing their products are. Letting you test samples and grab freebies by the cash register is how they give you a little taste of what they have to offer.

Think of your home page as your store front. When people walk in, what do they see? Do they have to look around for a minute or two before you they can figure out what you're about? Or is it totally clear on what you do and who you do it for? Where are your free samples located? Are they easy to find? Right now I have 3 chances for website visitors to sign up for freebies when they land on my home page without even scrolling. See here.

Having my website set up the way it is is strategic on my end. (You can watch a blogging workshop here to see why you should have yours set up this way too.) I let people know they're in the right spot not only here, but on all of my social media platforms as well.

Here are some important tips for you to get started:

SOCIAL MEDIA PROFILES: Make sure your social media profiles are working for you. Your profile descriptions should be the same (you may have to edit due to character count limits) or very similar. You should also have the same profile picture so people can easily spot you when they start seeking you out. You don't want to have a group of you and your family for your Pinterest profile and then a single shot of you on Instagram. Keep it consistent and represent your business well.

Here are some examples.

This is my Instagram account. Notice how I am totally clear with who I help and what I have to offer. When people click on my link they are brought to a separate page where they can pick out what they want that fits their business needs.

Lindsay Maloney Instagram

This is my Pinterest account profile. It is very similar to my Instagram. The only difference in my copy is the last sentence because Instagram and Pinterest have different character count limits. You'll also notice my link is a bit.ly link (to save characters) and visitors can easily copy and paste it into a new screen to grab their free workbook. My profile picture is also the same.

Lindsay Maloney Pinterest

THINK OF SOMETHING AMAZING TO MAKE: Are you thinking of a ton of ideas for your first freebie (Learn how to create an amazing freebie here) or are you having a hard time thinking of something?

When I'm having a hard time coming up with something new, I like to picture myself in the past and go back to my Google history. What was I searching for on Google? What was I clicking on that caught my eye?

I also like to think about what I was searching for and pinning on Pinterest too. More than likely your ideal client/customer is you 3-5 years ago. So, all you have to do is go back into that mindset and remember the areas you were struggling with.

For example, if you blog about gardening you could head on over to Pinterest to see what people are searching for. In the example below, all I did was start typing in "gardening" and Pinterest automatically gave me the top 5 keyword searches that are performed as of today. 

Pinterest example

Your freebie could simply be titled "Gardening for Beginners." And then you could also add a catchy tagline like "How to plant your first herb garden."

TELL THE WORLD: Once you have your amazing freebie created, it's time you told the whole world. And guess what? You don't even have to buy ads to get the ball rolling! Here are some ideas for you to get free traffic to your freebie landing page:

  • Create several Instagram images and schedule them out (around 3 a week)
  • Create several Pinterest images, pin to your board, and ask to be a part of similar boards that your blog would fit in well with
  • Write a blog post that promotes your latest freebie
  • Make sure your website is working for you and have several options for readers to sign up
  • Put your latest freebie in your email signature
  • Post the link to your blog post and your freebie on your Facebook business page
  • Tweet out your links

Once people get a taste of what you and your business have to offer and how you can change their lives in a small or big way give them a chance to get to know you. Set up a welcome series in your email service provider and keep that relationship going. Pretty soon they'll start to like you and then eventually trust you enough to do business with you. If you keep this process in mind and never feel tempted to skip over the important parts, your list will grow. And it will be full of people who love what you do and can't wait to see your name pop up in their inbox again. #ultimategoal

21 Opt-In Ideas to Grow Your List

How often do you create freebies? Does it sometimes feel like that's all you do and you're running out of ideas? Or are you on the other end of the spectrum and you've never even made one before. Or maybe it's been a while?

opt-in ideas

It's important to continue to show value to your audience and bring them on over to your side, but sometimes, we run out of ideas on what to send give them. So here's a list of 21 different opt-in ideas you can use to grow your list!

Before you move any further, make sure you download this amazing freebie that will get you some extra help!

21 Opt-In Ideas to Grow Your List

  1. Audio file
  2. Video (you talking to camera)
  3. Video (screen tutorial)
  4. Business Checklist
  5. Cheatsheet
  6. Compilation of your top 4 blog posts in a PDF
  7. E-Book
  8. Templates
  9. Graphic packs
  10. Desktop/Phone wallpaper
  11. Discovery calls
  12. Discount
  13. Giveaway
  14. Systems/Products Checklist
  15. Workbook
  16. Worksheet(s)
  17. Written tutorial
  18. Recycled webinar
  19. Podcast
  20. Calendar
  21. Invitation to Facebook group

Audio file: these are super easy to make. If you want to give a talk, record a meditation, etc. you can just use your phone and save the file in a DropBox folder. Add quality to your recording by using lapel microphone. 

Video (you talking to camera): this is a really great way for you to make a fast and deep connection with your subscribers. If you feel like you can only convey something over video then do it! 

Video (screen tutorial): screen tutorials are super helpful because people love to watch you do the work. It allows them to see exactly what you're doing and then they can pause and play as much as they need to. I use ScreenFlow for my tutorials.

Business Checklist: people love checklists because they're small and easily digestible. You can turn anything into a checklist. You can do a simple Google Doc or be fancy shmancy and use Canva.

Cheatsheet: show your audience an easy way to get around a problem they may have. 

Compilation of your top 4 blog posts in a PDF: take your best blog posts and put them in a Google Doc. or create an e-book in Canva.

E-Book: who doesn't love a good e-book? They don't have to be super long either! You can make an e-book that's 3, 30, or 300 pages! As long as you're being helpful and you're conveying your message well, the length does not matter.

Templates: these are really great when you want to give your audience the exact layout on how to create or write something. 

Graphic packs: if you're a graphic designer or photographer, free graphic packs are a really great way to show off your work and get those raving fans!

Desktop/Phone wallpaper: people love to make their work settings/wallpaper pretty and inspirational. Design something or create graphic quotes for them to download.

Discovery calls: these are a great way to do market research and for you to meet new and potential clients. The most common length for a discovery call is about 20 to 45 minutes. Use scheduling software like SetMore, Calendly, or Acuity. All free.

Discount: offering a limited time discount is a great way to add urgency and bring people onto your list so you can introduce them to your products. However, use discounts wisely. People will forget to use them or they will not value them as much. You are almost better off giving something away for free as they will be able to see your value instantly. This way, you're not waiting for them to use the discount.

Giveaway: or contests are a super way to build your list. Remember to keep your ideal client in mind and only give away products and services that they would love. For example, you wouldn't want to give away and iPad because you would get everyone from 10 year old boys to 75 year old women entering. Give away a session with you, one of your programs, software, books, planners, journals, etc. Think about what they would absolutely love and create an amazing giveaway bundle. I use Gleam.io for my giveaways.

Systems/Products Checklist: One of my most popular opt-ins is an online business checklist. I made a list of all of the tools and software I currently use in my business and people loved it. I didn't create anything fancy for this one, I just put everything in an email that automatically went out to them once they signed up.

Workbook: I absolutely love creating workbooks because I feel this is a great way for a reader to go through a transformation without my individual attention. I've made dozens of workbooks and I know I have a lot of workbook junkies on my list too! I create all of mine in Canva.

Worksheet(s): simple worksheets are perfect for giving clients quick results. If you want to show how many subscribers a client needs in order to launch a program, then show them how with a calculation worksheet. #yayformath

Written tutorial: instead of doing a video tutorial, you could do a written tutorial. Just make sure you write the steps out clearly so they are successful.

Recycled webinar: record your webinars and use them for opt-ins! You can do this for free by going live in YouTube or I also like to use Zoom.us.

 

Podcasting: if you don't have your own podcast then pitch to be on some! Remember to bring something good with you to promote (your latest freebie!) and you'll get in front of an entirely new audience.

Calendar: simple creations like calendars are another strangely popular item. I have a really simple one that I use to create a rough draft of the coming quarter. I share this in my List Building Mania course.

Invitation to Facebook group: last, but not least, is the Facebook group. Do NOT push people into a Facebook group. Write a blog post about how awesome your community is, put a link up in your announcement bar, or in your side bar. Then once they join, make sure they're funneled into your list with a super awesome freebie that only your community can get.

There you have it my loves! Now, start creating and have fun!

 

Brand New Blogger List Building Tips

When you first join the blogging world it can be really exciting. You have so many ideas and dreams for your blog. Your thoughts are completely consumed with amazing blog topics and you feel like you're a walking content machine.

While you're submersed in blog posts, you may be forgetting something SUPER important. Your list. So many new bloggers put this off until they feel like they're more established and I'm here to tell you that that's a huge mistake!

Brand New Blogger List Building Tips

List building gets pushed to the side much too often because brand new bloggers may not be aware that email marketing isn't just for selling. So, when you're just starting out, it can be pretty intimidating to enter this field. But, let me tell you, this thought process could be doing your blog a lot of damage.

So, before you sign up for your ESP (email service provider) let's talk about 4 things you need to be amazingly clear on first.

  • Know exactly who you are serving
  • Know their pains and struggles
  • Feel confident in your solution(s)
  • Adjust as you go (blogger growing pains)

Know exactly who you are serving. As you've been traveling along on your blog journey, you may have heard this phrase (or variations of it) quite a bit. You know it's important, but you may not feel like you have this down yet. On a scale from 1-10, how well do you feel you know your ideal client? Write that number down.

let's do a fun little exercise.

I want you to seriously get a notebook out or bring up your notebook app. on your phone and answer these questions. Close your eyes and write down everything you feel and know about this person you serve. Pretend you're sitting at a park bench with your ideal reader/client/customer and answer the following questions:

  • Male or female?
  • How old?
  • Pets?
  • Family?
  • What does he/she do for a living?
  • Are they happy?
  • What keeps them up at night?
  • What excites them in the morning?
  • What are their goals?
  • What kinds of questions do they ask you?
  • What could you two talk about for hours?

After you've written down your answers to each of these questions (extra credit if you can elaborate and add extra details!) I want you to rate yourself again, from 1-10.

Did your number increase or decrease? Take a step back and ask yourself why? Were you overly confident and your answers didn't come easy to you? Or did you surprise yourself?

Know their pains and struggles. We touched a bit on this topic when you went through the exercise above (what keeps them up at night). Now, I want you to dig even deeper. Think about their biggest pain. What keeps them up at night and what kind of answers are they looking for. I want you to write down their biggest pain. Then ask yourself , "why?" 5 times! This process will get you so crystal clear on their problems you will be amazed! So, here's an example: 

Clients biggest pain: She wants to lose 20 pounds.

WHY? Because she gained a lot of baby weight.

WHY? Because she ate too much ice cream when she was pregnant.

WHY? Because she had huge cravings!

WHY? Because she wasn't eating the right/healthier foods.

WHY? Because she had no guidance when it came to diet during pregnancy.

Wow, do you see how I narrowed that down? Originally you thought you knew your clients biggest problem, lose 20 pounds. But, how generic is that? Pretty much everybody wants to lose 20 pounds, so that doesn't help you create your own market, much less show people that you are the expert. You can't be the expert in helping everyone lose 20 pounds. That's too generic and way too broad. What you can do, is specialize in helping women stay at a healthy weight during pregnancy by providing guidance, education, etc.

Feel confident in your solution(s). Now, let's talk about your solution. You identified with your client's biggest pain, now think about how you can help them. If your client came to you and asked you to help them with their 5th WHY, would you be able to? Think about what kinds of solutions you would have for this problem, topics you could cover, programs you could offer, etc. What kind of transformation are they looking for? Asking yourself the WHY's and brainstorming each of them is an excellent way to create content your readers and clients will adore!

Adjust as you go (blogger growing pains).  If you do your job well, your blog will grow and evolve. You may find that a different group of customers/readers are totally into your blog while the original group you had set it up for went to a different party! And you know what? That's totally ok! The important thing is that you are always in the right mindset to serve and help others and accept the people who show up at your blog door because they're the ones who feel a connection with you and need your help.

When you have all four of these things down, you can then start focusing on building and nurturing your list. Content will come so much easier to you now!

Why I Switched From ConvertKit to MailerLite

As small business owners and bloggers, we all know how important it is to have a list. The confusing part comes when it's time to choose an email service provider. MailChimp and ConvertKit seem to be the most popular right now. I've worked with them both for several months and now I'm not with either of them. I found something so much better. Let me tell you why.

Why I Switched From ConvertKit to MailerLite

I started my business over two years ago. Signing up for MailChimp was one of the first things I did. I saw so many other people use it that I admired and my business coach at the time even used it. So, I figured it was a no brainer. 

As my list grew through my first year I started to get frustrated with all of the duplicate subscribers counting against me. I had multiple freebies and it was doing me a disservice. I started to look into how I can segment my lists and it was terribly confusing. I'm pretty savvy when it comes to this stuff, but MailChimp could seriously make a lot of lives easier by simplifying some processes. 

After a lot of work, research, and frustration I decided to leave my paid MailChimp plan (at that time they were charging for automation) and head over to where it seemed all the cool bloggers were hanging out, ConvertKit.

I was paying triple the amount with ConvertKit than I was with MailChimp, but I kept telling myself it was worth it. ConvertKit is definitely pretty user friendly in general. I know a lot of people who get crazy strategic with tagging etc. but that's just not me. I really liked how I could build my email funnels, implement tagging, and the analytics were really great.

I like to evaluate my systems and processes every 6 months or so and ConvertKit was really sticking out in my mind.

What I didn't like about ConvertKit:

  • I needed more visuals (explained further below)
  • I didn't like the price
  • It didn't integrate with Squarespace
  • No drag and drop templates

What I liked about ConvertKit:

  • Simplicity of creating forms
  • Analytics were easy to understand
  • Tagging was helpful to keep subscribers sorted
  • Building Sequences was pretty simple

 

After looking and comparing several email service providers I finally made a decision. One of my clients mentioned that she was using it and after I looked into it more I could see that this could actually be pretty promising! 

It's pretty simple to sign up for an account, but you know what's not simple? Transferring all of your email funnels, creating new freebie forms, and landing pages. Let me clarify. It's actually really simple to do, but very time consuming for me as I have over 30 freebies alone. Not to mention all of my funnels. It took me a few days to do it all. Keep in mind I have a newborn and two other children to interrupt my work time too!

I wouldn't have been able to do it so seamlessly if I wasn't such an organization freak from the beginning either. I used my blog planning template and just worked my way down the list. Here's how simple it is:

1. Open up your template or go off of your own list and identify the first blog post you need to change.

2. Go into your blog post that has a freebie where you need to change the form. 

3. Go into MailerLite (sign up for your free account here) and update the necessary business info to get started. 

4. Click on forms.

5. Choose which type of form you would like to create. For most of my freebies, as you can see, I use embedded forms.

mailerlite

6. Click on CREATE EMBEDDED FORM

7. Name your form. I like to name it the same as my freebie title.

8. Choose your form type. You can choose from a button or an actual form. We are going to choose the form for this example.

mailerlite

9. Click CREATE EMBED FORM

10. Now you need to select your subscriber group. You may not have anything under here, which is totally fine because you can create a new one under this tab. If you need to do that, then just claim ADD NEW GROUP. I like to call my group the same thing as the freebie as well. 

11. Scroll to the bottom and hit SAVE AND CONTINUE.

12. We will start from the bottom and work down. You can choose to turn your double opt-in on or off. I'm going to turn it off for this one.

13. Change the copy in the title, text, and button title. You will see the form on the left will auto-populate your changes.

14. You can leave the text or edit it in the thank you message box or you can redirect the url. I have a separate thank you page on my site that I like to take subscribers to, so I change it to that. Here's an example.

15. Change the look of your text box as you fit. I like to center mine and bold the lettering.

mailerlite

16. Click on DESIGN. This is where you change the colors to match your branding, center the title, and change the form layout. 

mailerlite

17. Click on FIELDS if you would like more information from a subscriber besides their email address.

18. Click on GROUPS to double-check you have the right group selected. As your groups grow you can click on more than one. For example, I may want to click on one of my course funnels as well. 

19. Hit SAVE once you're done.

20. You are automatically brought to your coding. You can either grab the java script or grab the link.

21. I paste my coding into my blog planning spreadsheet so it's easier to grab. Get that template here.

mailerlite

22. Then I go into my blog post and change the coding/link and ta-da everything is updated!

Now, you may be wondering, "How does my subscriber get her freebie then?" Great question! Here's a tutorial on how to automatically deliver a freebie to your subscribers. I will also show you another really simple way as well. 

In step 14 I had you put a link to your thank you page. So, the process for a subscriber would be:

  1. They'd read your blog post
  2. See your form
  3. Give you their email
  4. Redirected to your thank you page
  5. Freebie delivered to their inbox

But if you don't have a thank you page built yet then you can go another route. Let's say you have a PDF you want to send to your subscriber once they sign up:

  • Open up your Google Drive account (sign up for one if you don't)
  • Find your PDF (or any other kind of document)
  • Drag it into your Google Drive
  • Open up the document
  • Click on SHARE (top right corner)
  • Click on GET SHARABLE LINK
  • Click the drop down box and click on MORE
  • Click on ON-PUBLIC ON THE WEB
  • Copy link provided
  • Change the link in your MailerLite form (where the thank you page link goes) to the sharable link Google gives you.

Now the process is a bit different for your subscriber:

  1. They'd read your blog post
  2. See your form
  3. Give you their email
  4. Redirected to your freebie

I mostly use my thank you page because I want them to come back to my website and see what else they can learn. I don't want them to get side-tracked and move away from me.

Once your form is created and ready to go, you are able to see the analytics laid out very plainly for you. Just click on FORMS to view.

mailerlite

Like I said, this took time with all of the freebie forms I had to update, but it was completely worth it. I now have an email system that is doing exactly what I want and need for FREE.

What email system do you use? Do you love it?

Why All Makers Need to Have an Email List

All is a strong word, but I really mean it. ALL makers need to have an email list. Last week we talked about email marketing for your handmade shop. And this week we're going to go a bit further into the topic. Why do I think all makers need a list? Let me tell you.

But first, if you haven't downloaded this nifty guide that'll show you how to design your emails with a checklist included click below:

If you're new here, you should know that I'm very big into List Building. So much that I even created a course about it!

I'm so passionate about list building that I've spent the majority of this year talking about it! I want everyone to be building their lists, but I have a soft spot for the handmade/makers/creatives out there. 

I know several creative business owners and I purchase from them as much as I can. With all of the purchases I've made in in the past couple of years I've received 1. Yes 1. Email from a handmade business owner. It just baffles me. 

I purchased multiple things through this shop because of her email marketing. She let me know when she was having sales, surprise discounts for her list only, and she had a blog I could follow.

This type of marketing really put a face behind the business. I felt like I was personally connected to her and I found myself wanting to support her. 

And that's what we all really want right? Support.

You don't have to drown yourself in work and promoting yourself on social media. You can just simply get started and go slow. No need to overwhelm yourself!

Think about your audience and your customers. What kind of information could you provide via email that they would gobble up? In last weeks blog post we talked about marketing and promoting your products, but this week I want you to think about providing value. If you have a blog then you will probably be good at this already. If you don't then think of your email list as your blog audience. Let's say you had an organic skincare line and you want to plan out 4 emails for the next month. Here are some topic ideas:

  1. 10 Ways to Get Super Soft Skin This Summer
  2. How to Protect Your Skin from Sunburn this Summer
  3. 5 Ways to Use Coconut Oil That You've Never Hear of Before
  4. Should You Change Your Skincare Routine Each Season?

I'm not deliberately shoving product in their face. I'm offering value with these posts/emails in hopes that I can build the know/like/trust factor with my readers. 

It's perfectly okay to link up your shop or products in the email, you just don't need to be salesy. 

I recommend sending 2-4 of these each month and keep the day and duration consistent as well. 

Also, don't worry if you don't have all the answers! You can link to other articles that you found helpful and point them in that direction too!  

Email Marketing for Handmade Shops

There are so many handmade shops online. The surprising part about their marketing plan is the majority of them do not do any type of email marketing. They simply rely on social media, new customers, and crossing their fingers on the repeat customer part. They are totally missing out.

I know the biggest reason why handmade business owners shy away from email marketing is time. I totally get it. They're busy creating products, packing them up, shipping, and everything else that comes with it. 

Imagine what your business could do with some email marketing?


Here's a scenario for you:

You start building your list by offering 10% off on their next purchase.

People give you their email address in exchange for 10% off.

They get an email with the special code and BAM they're on your list. (This is just one great way to build your list there are a ton more).

Your list continues to grow and grow.

Now it's time to think about marketing to these lovely people, whether they're customers yet or not.

Create a marketing plan that sends an email out once a week to your list. Your emails can be featuring one product or a collection of products that you are trying to sell at that time. 

The subscribers on your list start to really take notice. They see you so sporadically on social media that they're surprised and happy to hear from you. 

They start to look forward to your weekly emails, open every single one, and then the best thing happens...

THEY CLICK YOUR LINK AND PURCHASE FROM YOU!


So to accomplish this, you would just need to plan 4 emails per month. 4!  How many social media posts do you create a month? Way more than that right? 

Making your emails can be super simple too. Choose a look that reflects your branding, be consistent, and make sure you choose an email service provider that's easy for you to start with if this is new to you. I recommend starting with MailChimp. 

MailChimp has many great templates that you can use to design your emails. You can also use PhotoShop or Canva. I've used them all for myself and for clients. I would say my favorite, like usual, is Canva

What if you're not creative on the computer? No worries! I created a guidebook for you to get inspired and pick a look! So, be sure to download that and start creating and marketing! You will NOT regret it! 

When you get your email list started let me know so I can sign up and check it out!

How to Nurture Your Email List

Are you aware that your email list isn't just for selling? So many people shy away from having one because they don't have anything to sell and they also feel like they nothing to say and would just be annoying. It doesn't have to be like that! Let me show you how to create a plan that will treat your email subscribers to info they WANT!

First, before we get started, be sure to grab your free templates!

Okay. The purpose of doing this is to build relationships with the people who voluntarily signed up to receive something from you. 

So, we're not talking about building our list today, we're talking about nurturing the people that are already on it. They're very important! Why, because they're your buddies! They found you interesting, helpful, and awesome at one point in time and they gave you their email address! 

You're a giver right? Good. Because you need to get in that mindset. You will NOT be linking to any sales pages, products, or anything you could profit from. 

Time to brainstorm!

Start creating a database of ideas...hint hint download the templates... I think 30 ideas is a good start. Here's a list to help you get started:

  • Link to podcasts or podcast episodes they may find helpful
  • Link to blog articles (not yours) that could help them
  • A sale on equipment they may use
  • YouTube videos they would find educating
  • Webinars or workshops they would benefit from attending

I love it when my best friend will text me and tell me about something that may be of interest to me, like a sale on my favorite mascara (I know, lame). Or when my brother sends me a link to a YouTube video he thinks I'll like. They are only showing me that they are thinking of me, that they care, and that this could make my life a bit easier. That's how you treat your list!

Don't be afraid of unsubscribes!

I know they're a bummer, but they're only people who were never meant to be on your list at this moment in time. They may join up again in the future, but for now, you're not their cup of tea. No biggie. As long as you are providing value to your core audience, that's all that matters! Eventually they will see you as this big giver and they'll marvel at your business and what you stand for. Now that's awesome.

Recycle!

Don't just use these awesome ideas for your list! Use them to post on social media, like your Facebook page and Twitter! We're always looking for things to post right? So, use this template to create your social media posts as well! Make sure you tweet or hashtag the owner for credit and maybe they'll retweet/share with their audience too! 

Also, don't forget to make sure your website is optimized to generate all of those new leads you will get! There's a really great article on Siteoscope that talks about the process of driving the right traffic to your site, capturing your leads, and nurturing them. We love to nurture, don't we? :)

The Ultimate List Building Planner

Everything you do requires a little bit of planning, right? I don’t know about you, but I enjoy planning very much. So much, that I think I would rather plan things than actually do them.

List building requires planning as well. When I go to work for my business I really don’t have all afternoon to sit and ponder what I’m going to do next. I have to have a plan. My time is limited as I’m sure yours is too. So, it’s very comforting to me to have a simply laid out plan that’s right in front of me.

Wouldn’t it be great to know exactly what you should be doing for the next 30 days? It really doesn’t have to be complicated or overwhelming to plan ahead. Planning ahead will allow you to work more efficiently with clarity, focus, and drive. Now how can you say no to that?

Why You Need to Start List Building and How to Do it

We all started somewhere.

We all started with zero subscribers with no clue on how to actually get that number to change.

We all felt that overwhelming feeling of, “if I could just actually get a jump start, then I’d be golden.”

You almost wish when you signed up for an email service provider that they would give you 100 subscribers for free. Just to boost your confidence. I wish, huh?!

But, instead we have to start from scratch like all the biggies once did. Have you started building your list yet? Or is your list some abandoned ghost town? Either way, we must get it working for you.

Here’s why. Your list is going to be your biggest sales tool. If you do it correctly that is. Yeah, there always seems to be a catch, but I’m just being honest. You can go in the wrong way and you can go in the right way. So, it basically all starts with mindset.

Like all things in life, having the right mindset is going to get you the results that you deserve and desire. If your main goal is to get your readers to just empty out their wallets without you giving them any value whatsoever...I really don’t think the Universe will respond well to that. But, if you start your list off with good intentions and provide value ALL THE TIME then you will be good to go.

I have a brand new course out and I’m super excited to finally unveil it!

I’m so excited about this course because I know exactly how hard it was to just get started. For months I made mistakes and I don’t want that for you. I want you to have confidence in your dreams and see continuous growth. The online business world is a tough one and it’s really hard to do it alone.

And incase you didn’t know- I work from home full time for a large corporation, own my business, and I have two kiddos (soon to be three). I know how to make the most of my time, stay organized, focused, and I know how to get stuff done!

5 Mistakes Everyone Makes When They Have an Email List (and they’re not what you think)

Everyone covets that big email list.

But, everyone doesn’t seem to know that list building is something that needs attention daily. If you’re in the online business space, that seems to be all you hear and see too, “Build your list!” Build your list! Build your list!”

It starts to be white noise after a while, but don’t let that happen. Cause...it’s pretty important. Why? Because this is how you build and nurture relationships with your readers. And well nourished readers who feel like they get great value from you will eventually feel like they could be a customer of yours. That’s a pretty big deal. Right? Right.

Having an email list is just like a relationship. You don’t take someone out on a date and then shortly after you sit down for dinner ask them to marry you? Same as an email list. You wouldn’t welcome a new subscriber with a link to a sales page (unless they specifically asked for it) would you? That’s just bad manners now.

So, before you start thinking that you’re doing everything right, yet nothing seems to be working, take a look at these 5 mistakes you may be making with your list:

  • You don’t have the right mindset
  • You don’t provide any value to your readers
  • You don’t feel connected to what they need from you
  • You have a one way relationship with your readers
  • You’re afraid of unsubscribes so you stay away from emailing after the initial opt-in

Let’s break these down.

You don’t have the right mindset: are you a positive thinker? Do you wake up feeling excited about your business and it’s huge potential? Do you truly believe that you are doing this for a REASON?

If you’re a bit wishy washy on these questions then here are some suggestions:

  • Find a like-minded group online (there’s a Facebook group for everyone)
  • READ! Nothing inspires me to do my best and do what I feel I am meant to do more than reading. Suggested books:

You Are a Bad Ass

Big Magic

Make it Happen

You don’t provide any value to your readers: think about your friendships. Do you call or text them with random bits of information about yourself and never ask how things are going with them or if they need anything from you?

You’d be kind of a crappy friend if you did that. Think of the people who start every single sentence with the word, “I.” They’re very one sided and they basically have no interest in what you have to say or what you’re doing. Don’t be that person.

It can be very easy to fall in the cracks because it’s hard to come up with ways to provide value to an existing list. Or is it? Here are some ideas that you can use to nurture the lovely people that are on your list:

  • Books they would be interested in or find helpful
  • Links to articles they would find help helpful or entertaining
  • Find a sale on something that’s really popular with your readers? Share it!

See how each of these things literally have nothing to do with you? But you’re still feeding that connection with positivity and your readers will not only appreciate you even more, but they will look forward to the next treat from you.

You don’t feel connected to what they need from you: so, tell me. What is the biggest reason people have decided to sign up for your list? Do you have a really popular opt-in or newsletter? Why did people initially sign up to be with you?

And when is the last time you’ve checked in with them? Do you struggle with trying to think of things to give to your readers? How about this crazy concept? Ask them. Ooooo! I know.

And you don’t need some annoying survey or fancy questionnaire either. Yup. I said it. You just have to ask. Set up a broadcast or campaign (depending where you do business) and send a plain text email that says:

Hey there!
I hope you’re having an awesome day! I just wanted to write and ask you how things are going. I’d love to know and look forward to hearing from you!
Lindsay

--You have my permission to copy this and use it for your email list--

Sending them something super simple makes it look personal. Keeping it short tells them that this is all you want to know and there’s nothing in it for you. No links, no images. Nothing. Just ask.

You have a one way relationship with your readers: this one falls in with not providing anything of value to your readers. Actually it kind of wraps all of these together into one. So, to reiterate, your relationship must be a two-way street. You’re not just in it for the emails and the subscribes. You’re in it for the responses to your emails (yes, that totally happens), you’re in it for that special connection to your audience, and you’re in it to do what you are here to do. Help people. That mindset thing is making an appearance again! Funny how things work.

You’re afraid of unsubscribes so you stay away from emailing after the initial opt-in: this is probably the biggest bummer of all. Unsubscribes. Let me tell you this. When you send an email to your list telling them about a group of books you would recommend you will get unsubscribes. It’s part of the game. And once you get your head in the right spot these will no longer bother you.

All that’s happening with unsubscribes is you are just creating a more concentrated group of people that are closer together and hold that strong bond with your business. That’s all. Who care’s that Suzy Q. didn’t like your email. She probably wasn’t going to buy from you anyway. It’s not you, it’s her. You weren’t right together and that’s just fine and dandy.

I have something super awesome for all of you list builders out there. My brand new List Building Starter Kit is available now for FREE!

If you need to get started or clear the cobwebs from your list then sign on up!

6 Reasons Why You Should Build Your List

Want to learn from one of the biggest mistakes that I’ve made in my online business career? I wasn’t continuously building my list. I took for granted that the side bar on my website would do all the work. I thought that having one slightly average opt-in on my site was good enough. I had no clue. I had no clue because I wasn’t aware of the reasons WHY I should be building my list.

I always thought it was some number game amongst business owners and I’m not a big game player...so I just went along and did my thing.

You won’t be shocked to know that I saw little to no growth when I worked with that attitude.

Things changed when I finally realized WHY I should be doing this. I didn’t learn these from Pinterest or another online coach somewhere. I learned these on my own. Those are the best lessons aren’t they?

  • Your list is your list.

  • Make money while you’re busy (or sleeping)

  • The lost art of communication

  • They deserve and want your news first

  • You don’t have to be a cheesy car salesman

  • Data and analytics that matter

YOUR LIST IS YOUR LIST: don’t you love it when you wake up in the morning to 30 new followers on Instagram? And then 24 hours later, for no reason, they’re all gone again. Whaaat!?

Sure, this can happen easily with an email list too. You can get a ton of new subscribers one day and then a bunch of unsubscribes the next, BUT you will have more of an idea as to why they unsubscribed.

Did you send out an email that may not have resonated with them? Were you launching something and they just got sick of all the emails?

The difference between your list and Instagram (or any social media platform) is that your list is your list. These people are on there for a reason. Your social media platform that’s getting a ton of unfollows? Yeah, they’re probably just in it for the follows. No one signs up for an email list offering expecting you to go and sign up on theirs right? See what I mean?

MAKE MONEY WHILE YOU'RE BUSY (OR SLEEPING: unless you have someone working for you 24 hours a day, networking on your behalf, and selling on your behalf you might want to pay attention to this.

Imagine someone signing up for your email list because you had a crazy awesome freebie. Imagine a week later your automated sales funnel kicked in to that subscriber and you sold a product or two to them. And all this was happening while you were getting the kids ready for bed. Imagine seeing that surprise notification on your phone! #bestfeelingever

THE LOST ART OF COMMUNICATION: did you know that you can communicate with your list? Did you know that you can ask them questions and stuff? Yeah, totally! I remember thinking how scary this would be because I was so afraid of getting unsubscribes.

The first time I used this tactic was on Christmas Eve one year. I was baking one last batch of cookies and I thought to myself, “hmmm, I should email my list and tell them Merry Christmas.” So, I finished what I was doing and sat down at the computer and typed out a quick little message. I can’t remember what I all said, but it was very short. I just wanted them to know I was thinking of them.

I was so scared of getting unsubscribes, but I hit send anyway! And guess what? I got some responses aaaannd I got some unsubscribes. I was totally bummed. But that was before I knew how useful unsubscribes actually could be…

THEY DESERVE AND WANT YOUR NEWS FIRST: I love when I get exclusive news or sneak peaks behind the scenes from my favorite people. The majority of your list feels the same. They want you to keep in touch just like any other friend would.

They also want you to bring something to the table every time you shoot over that email too. So, don’t send out an email that probably could just be put in an Instagram post. Always give purpose to every email you send. Make them feel more connected to you in one way or another.

YOU DON'T HAVE TO BE A CHEESY CAR SALESMAN: you know those people who spam your social media feed with their selfies of them and their “can’t live without” thing of the week? Or even worse...the people who direct message you/SPAM you with information about the thing they’re selling. How lame is that?

These are the people who don’t believe in providing value, taking time to actually speak to people, and who want to spend all of their money on bots. I don’t support that. At all. When you have an email list, you don’t have to freak out and frantically do these slimeball tactics. Ever.

DATA AND ANALYTICS THAT MATTER: when you post something on social media (besides an ad) you don’t really get any data or analytics about that post. When you email your list your email service provider will start gathering data about who is opening, clicking, unsubscribing, etc. These are all important things to take note of because you want to make sure that not only are your emails being OPENED, but if you put any links or anything like that in your email you probably want to see who is clicking out of them and what they’re actually clicking. You certainly don’t have to be super analytical if that’s not you, but it’s all there for you when you need it!




 

Why You Need to Grow Your List and How to Do It

Imagine your circle growing bigger and thicker every single day. Imagine having an audience that chose to hear what you have to say whenever you feel the need to say it. Imagine having a group of people that are truly interested in what you have to offer in your business. That's a good email list. 

Social Media is great. And I'm sure you may have a lot more followers on social media than subscribers on your email list. This is fairly common and completely ok. But, imagine that one day Instagram decides to start charging it's users $150/month to use it. Or what if they just shut down? Yes, this seems very unlikely to happen to such a biggie like Instagram, but what if it did though? Do you remember all of your followers names? That's what I thought.

Your email list is yours and yours alone. You own it. It's your responsibility to give everyone on this list content that will benefit them in some way or another. 

I've been talking about email lists for quite some time now because I truly believe it's a crucial way to build your business, make sales, and nurture relationships. Have you downloaded all of the free workbooks and cheatsheets I've given out this month? 

Grow Your Email List Without Paying for Ads

Did you know it's possible to grow your list without forking over big money to advertising? While advertising can be very beneficial, once you know your audience and you have the funds for it, it can also drain your wallet. And that's not what you want.

 
 

So, if you're not interested in experimenting with your hard earned cash just yet I invite you to try my favorite ways to grow your list without paying for ads. These are super simple and you can start implementing them now!

21 Lead Magnet Ideas

Every day I see my email list grow. But, that's not how it always used to be. The main culprit to the stagnated list? I wasn't creating enough amazing lead magnets. 

 
 

Keep your momentum and your connection strong by providing high quality information. Don't hold back. You're here to help and give guidance no matter what. 

11 Things You Can Send to Your Email Subscribers

Do you have an email list or want to start one? Have a you sent an email to your list lately? No? What's holding you back? 

 
 

So many of us are worried about the unsubscribes or just not having anything good to say. That's why I created this handy dandy list that you can print out and have on your desk anytime you need some email creation inspiration.

How to Make Email Marketing Work for Any Business

Are you one of those people who crinkle your eyebrows at the thought of email marketing? Email marketing. What a topic. Are you aware that some people actually love to chat, read, write, and do all things email marketing? Why is that? Because they have seen what it can do for their business. 

I recently read some relatively new and fresh to the grind bloggers chatting about how they hate getting an inbox full of emails from more "established bloggers," and how they all seem to be pitching. I remember thinking the same thing back in the day. And I also remember telling myself the same thing I heard/read them say..."I'm not going to be like that."

You hate to chime in and tell them that that's all part of the game of email marketing. These bloggers are obviously in a middle of a launch and they're sending out emails to make sales/make a living/put food on the table/doing the same thing you do every day. 

 
 

I remember getting annoyed at all of these emails until I understood the process and the strategy of what's happening . And then I looked closer and started studying the copy, the timing, the whole process in general, and I finally understood that email marketing is actually the best way to sell. Anything. That's why, if you have any kind of business online or you plan to make money online then you need an email list and you need an email marketing strategy. 

I created a cheatsheet that will show you how, no matter what you sell, you can and should have a list and you MUST be marketing to it. Not all of the time, but when it's appropriate. 

List Building Strategies for the New Year

The biggest mistake that I made this past year was not having a list building strategy. I've always been perfectly aware of the importance of building my list, but I wasn't fully focused on it the majority of time, which was a big mistake.

 
 

I don't think I'm alone when I say that I want my business to GROW by leaps and bounds this coming year. I've implemented some strategies in my business (the last half of the year) that have speeded up my growth exponentially. I really wish I had been doing this the whole time, but better late than never right? So, of course I have to show you exactly what I did and plan to keep doing, so you can have the same success!

Here are my top three strategies for growing my list:

  • Blog posts with content upgrades
  • Opt in forms (at least 3) on your website
  • Social media posts with a purpose

What are you strategies?