How to Sell on Facebook
Selling your handmade items on Facebook seems like a great way to make some extra money. You created your business page, you post your products on your page several times a day, you request people to like your page (a quarter of them listen to you), and you are constantly referring people to come over and check it out.
How is this working for you? Not so much? Keep reading. Because I know what's wrong.
You may be going about this the complete wrong way. In fact, I bet you are doing some or all of things things I mentioned above. Maybe even to the extreme.
And you're getting pretty frustrated right? Yeah, I would be too. If I thought this was my key to making sales...
I want to come out first and say this right away. You can't just sell your items on your business page. You need to either have a website of your own, an Etsy shop (or something similar), or both. For the love of God. Don't just sell on Facebook.
Why do people go on Facebook?
The millions of people who are logging in (over 75 million) several times a day are not logging in with the intention of buying something or "window shopping" through their Facebook feed. It's just not what this group of people do. People go on to Facebook to socialize. Or be nosey. Or cause trouble. Get attention. You know who I'm talking about....
So where does that leave you? Way over there. With your arms waving in the air. Let's totally get back to what you're there for. And what you're there for, is exactly what people want to see from you.
Your presence on Facebook is for bringing awareness to your business. Let's face it people are selfish. They always want to know what's in it for them. When someone "pulls over" to your business page when they see it in an ad or in the newsfeed they're going to give you about two seconds of their time.
The first thing they're going to see is your banner. Now if you're clever (which I know you are), you're going to take full advantage of this prime real estate right here. You have 851 x 315 pixels to use to grab them the second they pop in on your page. This is your only chance to keep someone beyond that point.
Here's an example of a nasty Facebook Banner:
Agh, isn't this just bad? Let me count the ways:
- The colors look like you're trying to sell a used vehicle
- Where is your business name?
- What's in it for the customer/page visitor?
- Way too much text
- Too many demands with no return
- No valuable call to action
- Too many low quality icons
- Too many exclamation points
- Caps lock should be off-sounds like they're yelling
- What are they even selling?
You know exactly what people are going to think when they get to this page. How do I go back? Get me out of here, it's nasty. You want people to fall in love with what you have the minute they step in. And then you want them to scroll down and see what you have to offer them. Here's an example of a good banner:
And yes, this happens to be my banner. But it's a great example because it has a nice, clean image that doesn't scare people away. The image also ties in to my business and my followers. I also have a call to action that shows the visitor exactly what they're going to get, and my business name and link is on the "button."
Facebook posts are extremely difficult to rely on for business because not everyone sees them. It's a very frustrating attribute. But, it is what it is. That is, if you're not paying for boosts, ads, and such. So that's why we need to make sure that when they stop over, they want to stay for a while and want more from you.
Now that you know how to look good on Facebook, it's time to retrain your thoughts on numbers. We want to engage the "quality vs quantity" mindset. Stop paying for "likes" that don't mean anything. Whether you have 20 or 2000 followers, all that matters is that they're there for YOU and the value you bring them.
Your main goal is to get them from logging into Facebook --> to your page --> to your site --> purchase.
So what do you think? It's a fresh way of looking at things. And you know what else? It takes off all of the damn pressure of getting likes, likes, and more likes. It's not a popularity contest. Remember what you and they are there for.
PS: Check out the events tab for a free Facebook for Creatives training.